Saudi Arabia Archives - Campaign Middle East https://campaignme.com/tag/saudi-arabia/ Fri, 05 Jun 2026 05:49:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saudi Arabia Archives - Campaign Middle East https://campaignme.com/tag/saudi-arabia/ 32 32 SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet https://campaignme.com/saudi-campaign-reveals-kids-who-surprised-cristiano-ronaldo-and-the-internet/ Mon, 25 May 2026 13:45:21 +0000 https://campaignme.com/?p=122522 In a region where football is more than just a sport, and the focus often remains football celebrities such as Cristiano Ronaldo, Community Jameel Saudi in collaboration with Jameel Motorsport have redefined what a matchday moment can mean for underprivileged children. Together with Serviceplan Arabia – the creative agency behind the concept, strategy and execution […]

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]]> WATCH IT to launch eight FAST channels, integrate app across LG smart TVs https://campaignme.com/watch-it-to-launch-eight-fast-channels-integrate-app-across-lg-smart-tvs/ Mon, 25 May 2026 08:01:07 +0000 https://campaignme.com/?p=122506 WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics, reinforcing the presence of Arabic entertainment across the smart TV ecosystem in the Middle East. As part of the collaboration, WATCH IT will launch eight free ad-supported streaming TV (FAST) channels on […]

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]]> What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> A look inside The Founding Partners campaign by EWC https://campaignme.com/a-look-inside-the-founding-partners-campaign-by-ewc/ Thu, 21 May 2026 13:29:25 +0000 https://campaignme.com/?p=122389 The Esports World Cup (EWC) is one of the biggest global esports event in the world. With competitions running in 24 different games, a prize pool of $75 million and record breaking viewership numbers, it has become a defining event of the esports industry in just a few short years. Created to position the EWC […]

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]]> Industry Snapshot: Set trends from Saudi Arabia https://campaignme.com/inudstry-snapshot-set-trends-from-saudi-arabia/ Thu, 21 May 2026 12:53:09 +0000 https://campaignme.com/?p=122377 TBWA\RAAD Saudi Arabia’s Dany Aouad on rising client expectations, building stronger account talent, and why Saudi brands need to embrace real disruption and set trends. How have Saudi client expectations changed in the last two years? The Saudi market has accelerated tremendously, and so have client expectations. The shift from traditional advertising services to tech-enabled, […]

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]]> Deloitte’s 2026 Digital Consumer Trends Report reveals AI is the default for Saudi consumers https://campaignme.com/deloittes-2026-digital-consumer-trends-report-reveals-ai-is-the-default-for-saudi-consumers/ Thu, 21 May 2026 12:09:57 +0000 https://campaignme.com/?p=122363 Saudi Arabia has reached a defining moment in its digital evolution, according to Deloitte’s Digital Consumer Trends 2026 Report — KSA Edition, with generative AI rapidly shifting from a curiosity to an everyday utility, reshaping how people search, work, and make decisions. The 2026 Digital Consumer Trends Report Based on a nationally representative survey of […]

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]]> Instagram Instants signals the end of the over-curated feed https://campaignme.com/instagram-instants-signals-the-end-of-the-over-curated-feed/ Wed, 20 May 2026 08:02:34 +0000 https://campaignme.com/?p=122253 Instagram’s new Instants feature may look like another disappearing-photo tool, but it’s more useful to read it as a cultural correction. For years, social media rewarded the polished version of life. The grid became a shopfront. Stories became daily broadcast slots. Reels became the reach engine. Even casual posts began to feel like campaign assets. […]

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]]> Saudi Report 2026: A market with a different brief https://campaignme.com/saudi-report-2026-a-market-with-a-different-demand-brief/ Tue, 19 May 2026 11:33:11 +0000 https://campaignme.com/?p=122227 Saudi Arabia has given marketing a far bigger role than most markets ever do. Usually, people already understand the product, the habit exists and the demand is waiting to be won. The challenge for brands is straightforward: differentiate, stay visible and convert better than the competition. In Saudi Arabia, the job is not only to […]

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