Saudi Arabia Archives - Campaign Middle East https://campaignme.com/tag/saudi-arabia/ Fri, 17 Jul 2026 08:11:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saudi Arabia Archives - Campaign Middle East https://campaignme.com/tag/saudi-arabia/ 32 32 MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm https://campaignme.com/mkv-digital-expands-into-saudi-arabia-with-asia-ali-and-waqas-ali-at-the-helm/ Fri, 17 Jul 2026 08:11:28 +0000 https://campaignme.com/?p=124881 Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

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]]> Connecting steel and soul: The role of telcos in Saudi https://campaignme.com/connecting-steel-and-soul-the-role-of-telcos-in-saudi/ Tue, 14 Jul 2026 13:04:19 +0000 https://campaignme.com/?p=124667 Imagine standing at Hegra, Saudi Arabia’s first UNESCO World Heritage Site. Your phone buzzes, delivering an AI-curated audio tour in your native language. As you explore the 2,000-year-old Nabataean tombs, your next stop at Diriyah’s At-Turaif is booked, your transport is routed and a dinner reservation is made – all based on preferences seamlessly captured […]

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]]> Gaming is more than play https://campaignme.com/gaming-is-more-than-play/ Tue, 14 Jul 2026 12:00:32 +0000 https://campaignme.com/?p=124684 There was a time when gaming was easy to categorise. It was classified under entertainment and often spoken about in the same breath as leisure, youth culture and screen time. That definition no longer reflects what is happening across the GCC region. Today, gaming is not only something audiences consume; it is where they socialise, […]

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]]> AlUla’s advocacy-led guidebook for destination development https://campaignme.com/alulas-advocacy-led-guidebook-for-destination-development/ Tue, 14 Jul 2026 10:34:16 +0000 https://campaignme.com/?p=124635 Few have the privilege of building a destination ecosystem from scratch, particularly one as historically and ecologically rich as AlUla. Three decades of leading tourism from Dallas to Louisiana have polished my understanding of market dynamics. However, in AlUla, the rules of engagement differ.    Here, growth is governed by the guardrails of responsible tourism, […]

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]]> Beyond tourism: building global destination brands https://campaignme.com/beyond-tourism-building-global-destination-brands/ Tue, 14 Jul 2026 06:58:35 +0000 https://campaignme.com/?p=124601 Across the Middle East, destinations are no longer competing solely for tourists. They are competing for attention, relevance, investment, talent and a place in the global conversation. Tourism remains an important objective, but destination branding today is increasingly about shaping perceptions, strengthening cultural identity and creating long-term economic value. Saudi Arabia provides the strongest example […]

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]]> The case for patience in communications https://campaignme.com/the-case-for-patience-in-communications/ Fri, 10 Jul 2026 08:00:33 +0000 https://campaignme.com/?p=124503 Marketing communications has captured the world’s attention and made people more curious about Saudi Arabia than perhaps ever before, but what story remains when the campaign is over? When I speak to Saudi clients today – whether their priority is attracting investment, increasing tourism, promoting culture or drawing talent – a concern they all share […]

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]]> Pillars of success: Be credible, bold, authentic, innovative surprising, aware and realistic https://campaignme.com/pillars-of-success-be-credible-bold-authentic-innovative-surprising-aware-and-realistic/ Fri, 10 Jul 2026 07:20:15 +0000 https://campaignme.com/?p=124497 We are entering an era in which travellers have more choices than ever before. From established global capitals to emerging tourism destinations, the world is competing for attention in an increasingly crowded marketplace. Yet, despite this abundance of choice, there are still undiscovered places that excite the adventurous, the early adopters and individuals seeking something […]

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]]> ‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations https://campaignme.com/no-lays-no-game-video-campaign-feat-saudi-footballers-builds-on-fan-activations/ Thu, 09 Jul 2026 09:55:47 +0000 https://campaignme.com/?p=124406 Lay’s have released a video campaign for the FIFA World Cup 2026™, capturing Saudi Arabia’s passion for football on screen as part of its wider marketing campaign that encourages fan interaction. The video campaign, brought to life in partnership with IMPACT BBDO and Film Pudding, has already been seen by millions on live broadcast streams […]

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]]> MMS partners with TikTok as official advertising reseller in Saudi https://campaignme.com/mms-partners-with-tiktok-as-official-advertising-reseller-in-saudi/ Wed, 08 Jul 2026 10:15:50 +0000 https://campaignme.com/?p=124321 MBC Media Solutions (MMS) has partnered with TikTok as the social media platform’s official advertising reseller in Saudi Arabia. The company will extend direct access to the platform’s inventory and full suite of advertising solutions to Saudi brands and agencies. According to the media company, the partnership also reinforces its commitment to commitment to providing […]

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]]> The AI trust gap is a communications problem, and it is widening https://campaignme.com/the-ai-trust-gap-is-a-communications-problem-and-it-is-widening/ Tue, 07 Jul 2026 13:32:46 +0000 https://campaignme.com/?p=124280 Most organisations adopting AI have focused on what the technology can do. Far fewer have thought seriously about what they will say when things go wrong. That gap between deployment and accountability is widening, and in communications terms, it is becoming one of the more consequential blind spots in this region. That is what a […]

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