News Archives - Campaign Middle East https://campaignme.com/tag/news/ Thu, 16 Jul 2026 13:07:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png News Archives - Campaign Middle East https://campaignme.com/tag/news/ 32 32 The platform updates you need to know from June 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-june-2026/ Mon, 06 Jul 2026 09:30:14 +0000 https://campaignme.com/?p=124213 Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from June 2026. Here are the key highlights: Netflix: Netflix has introduced ‘Watch Your Favorite Books’, a new hub that curates films and series adapted from books. Organised into nine reader-inspired categories, the collection features a range of international […]

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]]> G42’s Inception rebrands to Inception42 https://campaignme.com/g42s-inception-rebrands-to-inception42/ Thu, 02 Jul 2026 14:32:34 +0000 https://campaignme.com/?p=124105 Inception, a G42 company, has rebranded to Inception42, with a refreshed identity that marks its strategic shift from a research institute to a sovereign agentic AI deployer. The rebrand reflects a broader evolution in ambition; positioning Inception42 at the forefront of agentic AI systems designed to operate within highly regulated environments where data sovereignty, security, […]

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]]> Free webinar: How to win at Agency of The Year Middle East 2026 https://campaignme.com/free-webinar-how-to-win-at-agency-of-the-year-middle-east-2026/ Thu, 02 Jul 2026 13:58:08 +0000 https://campaignme.com/?p=124144 On Thursday, July 9, Campaign Middle East, will host a private-access awards clinic to help brands and agencies within the region sharpen their submissions for the upcoming Agency of The Year Middle 2026 awards. The free, interactive webinar is designed to help agencies maximise their chances of success at the awards with a detailed presentation […]

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]]> QComms marks 16 years with regional expansion and five client wins https://campaignme.com/qcomms-marks-16-years-with-regional-expansion-and-five-client-wins/ Thu, 02 Jul 2026 13:26:01 +0000 https://campaignme.com/?p=124129 QComms is marking 16 years in the communications industry with expanded service capabilities, and five new client wins secured in June alone. Founded in Dubai in 2010, QComms has grown from a boutique PR consultancy into a multi-market integrated communications agency, supporting clients across hospitality, real estate, lifestyle, F&B, retail, and consumer sectors. The agency […]

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]]> 9Yards Communications hires Tala Abu Taha as Chief Growth Officer https://campaignme.com/9yards-communications-hires-tala-abu-taha-as-chief-growth-officer/ Thu, 02 Jul 2026 12:28:44 +0000 https://campaignme.com/?p=124111 Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer to lead the agency’s department across its global network. She brings more than 25 years of experience across public relations, public affairs, strategic communications, and business growth. Her career has spanned leadership roles across multiple regional and global agencies, driving growth across […]

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]]> CNBC cements Abu Dhabi as Middle East headquarters https://campaignme.com/cnbc-cements-abu-dhabi-as-middle-east-headquarters/ Wed, 01 Jul 2026 13:20:46 +0000 https://campaignme.com/?p=124094 CNBC has expanded its operations in Abu Dhabi, reaffirming the emirate as its regional headquarters and strengthening its ability to deliver business and financial news from the Middle East. Abu Dhabi will serve as a strategic base for deeper reporting, with content produced for CNBC’s international television, digital and social platforms. This commitment is further […]

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]]> Entertainment marketing agency UEG expands MENA presence with senior hire https://campaignme.com/entertainment-marketing-agency-ueg-expands-mena-presence-with-senior-hire/ Wed, 01 Jul 2026 05:39:47 +0000 https://campaignme.com/?p=124089 United Entertainment Group (UEG), the culture and entertainment marketing agency within DJE Holdings, has appointed Sawsan Abdillahi as SVP, Creator Partnerships for the Middle East and North Africa (MENA). The appointments aims to mark a significant step in the Edelman affiliated agency’s expansion across EMEA and the rapidly evolving creator economy in the Middle East. Based […]

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]]> Melanie de Souza is Chair judge for 2026 Campaign AOY Middle East awards https://campaignme.com/melanie-de-souza-is-chair-judge-for-2026-campaign-agency-of-the-year-middle-east-awards/ Tue, 30 Jun 2026 10:18:04 +0000 https://campaignme.com/?p=123997 The Royal Commission for AlUla’s Melanie de Souza has been named Chair of judges for the 2026 edition of the Campaign Agency of The Year Middle East (AOTYME) awards. With an extensive career in marketing leadership, de Souza currently serves as Executive Director for Destination Marketing at the Royal Commission for AlUla, where she leads a […]

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]]> ByAtlas launches MENA operations with senior appointments https://campaignme.com/byatlas-launches-mena-operations-with-senior-appointments/ Tue, 30 Jun 2026 07:01:02 +0000 https://campaignme.com/?p=123974 Performance marketing platform ByAtlas has launched its MENA operation with the appointments of Vivek Kapoor as Managing Partner and James Jarrett as Managing Director. The appointments mark a significant milestone in ByAtlas’ international expansion strategy, with Kapoor and Jarrett tasked with establishing and leading the company’s regional operation. Founded by Jonathan Weeks, ByAtlas aims to […]

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]]> L’Oréal Middle East expands sustainable beauty offering https://campaignme.com/loreal-middle-east-expands-sustainable-beauty-offering-scales-circular-retail/ Mon, 29 Jun 2026 13:01:07 +0000 https://campaignme.com/?p=123945 The third edition of the L’Oréal For the Future Summit in Dubai brought together government representatives, sustainability experts, retail partners and industry leaders to mark a decisive step in L’Oréal’s journey from ambition to accountability in the fight against climate change. As home to the regional headquarters and a market at the forefront of the […]

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