News Archives - Campaign Middle East https://campaignme.com/tag/news/ Thu, 25 Jun 2026 09:45:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png News Archives - Campaign Middle East https://campaignme.com/tag/news/ 32 32 ChatGPT latest updates improves consumer discovery and everyday workflows https://campaignme.com/chatgpt-latest-updates-improves-consumer-discovery-and-everyday-workflows/ Thu, 25 Jun 2026 09:45:34 +0000 https://campaignme.com/?p=123858 ChatGPT is updating GPT-5.5 Instant, their most-used model, has been refined to better understand user intent and is improving conversational quality. The updated model will be better at identifying the underlying goal behind users questions and carrying context across multiple turns. It will also follows complex instructions more reliably: when a request includes several constraints […]

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]]> Pinterest adds Amazon Storefront linking for creators https://campaignme.com/pinterest-adds-amazon-storefront-linking-for-creators/ Wed, 24 Jun 2026 14:20:05 +0000 https://campaignme.com/?p=123775 Pinterest has announced Amazon Storefront linking on their platform. The new tool lets creators connect their Amazon Storefront directly to their account. Once connected, their affiliate link is automatically applied whenever they tag an eligible Amazon product; allowing a cleaner path from inspiration to potential earnings. With more than 50 per cent of users turning […]

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]]> DXB LIVE appoints Empyre Communications for strategic comms https://campaignme.com/dxb-live-appoints-empyre-communications-for-strategic-comms/ Tue, 23 Jun 2026 08:53:04 +0000 https://campaignme.com/?p=123692 DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, has appointed Empyre Communications as its strategic communications partner. Under the partnership, Empyre Communications will lead communications across a portfolio of flagship projects and executive thought leadership initiatives, further enhancing DXB LIVE’s brand positioning and industry leadership. The collaboration is designed […]

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]]> Communications consultancy Context Studio launches in the GCC https://campaignme.com/communications-consultancy-context-studio-launches-in-the-gcc/ Mon, 22 Jun 2026 12:51:45 +0000 https://campaignme.com/?p=123645 Context Studio, a new communications consultancy founded by Paul Clifford and Emilie Hill, has launched in Dubai, offering strategic public relations, content and brand positioning services across the UAE and wider GCC. The consultancy was founded to support ambitious businesses built with care, character and a clear point of view – brands that often fall […]

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]]> Reach promotes Carine Stouhi to General Manager https://campaignme.com/reach-promotes-carine-stouhi-to-general-manager/ Mon, 22 Jun 2026 08:05:37 +0000 https://campaignme.com/?p=123630 Reach, a marketing and influencer agency in the Middle East and North Africa (MENA), has promoted Carine Stouhi to the role of General Manager. In her new position, Stouhi will oversee the agency’s influencer marketing and social marketing divisions, driving strategic growth and operational excellence as the business continues its rapid growth across the region. […]

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]]> TXT Media, Taptap Digital partner to advance location intelligence in MENA https://campaignme.com/txt-media-taptap-digital-partner-to-advance-location-intelligence-in-mena/ Thu, 18 Jun 2026 12:58:34 +0000 https://campaignme.com/?p=123559 Advertising solutions provider TXT Media has entered a strategic partnership with Taptap Digital, which specialises in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region. The partnership aims to reflect TXT Media’s ongoing commitment to bring internationally proven, future-focused advertising technologies […]

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]]> Former STARZPLAY and beIN Media executive joins Augustus Media https://campaignme.com/former-starzplay-and-bein-media-executive-joins-augustus-media/ Thu, 18 Jun 2026 12:07:32 +0000 https://campaignme.com/?p=123455 Augustus Media has appointed Rahul Badki as Senior Commercial Director and Head of Platforms & Subscriptions in an effort to reinforce the company’s commitment to expanding its platform, subscription and diversified revenue businesses. Based in Dubai, Badki brings nearly 20 years of experience in building and scaling consumer platforms across the MENA region and India, […]

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]]> UAE announces social media ban for children under the age of 15 https://campaignme.com/uae-announces-ban-for-social-media-for-children-under-the-age-of-15/ Thu, 18 Jun 2026 11:40:44 +0000 https://campaignme.com/?p=123545 UAE has announced a ban on the use of social media for children, setting the minimum age of use at 15 years old. The UAE cabinet, chaired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, revealed the ban as a part of a resolution that regulates […]

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]]> Viola Communications strengthens agency operations with leadership appointments https://campaignme.com/viola-communications-strengthens-agency-operations-with-leadership-appointments/ Wed, 17 Jun 2026 12:31:05 +0000 https://campaignme.com/?p=123448 Viola Communications, a subsidiary of 2PointZero Group, has appointed Camilla d’Abo as General Manager, Public Relations and Larry Kraut as Business Director, Client Services. The appointments form part of a broader investment in senior talent, technology and specialist capabilities as the communications industry undergoes one of the most significant transformations in its history. The agency […]

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]]> CNN Academy and Creative Media Authority celebrate alumni success stories ahead of 2026 edition https://campaignme.com/cnn-academy-and-creative-media-authority-celebrate-alumni-success-stories-ahead-of-2026-edition/ Wed, 17 Jun 2026 09:15:04 +0000 https://campaignme.com/?p=123434 Abu Dhabi’s Creative Media Authority (CMA) is highlighting a selection of success stories from CNN Academy Abu Dhabi alumni whose professional journeys demonstrate the programme’s growing contribution to developing the next generation of creative media talent in the UAE. Delivered in partnership with CNN Academy and CMA’s Creative Lab, the tuition-free programme has supported 583 […]

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