media Archives - Campaign Middle East https://campaignme.com/tag/media/ Thu, 11 Jun 2026 14:23:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media Archives - Campaign Middle East https://campaignme.com/tag/media/ 32 32 A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> MCP: Your best media strategist that doesn’t sleep and doesn’t burn out https://campaignme.com/mcp-your-best-media-strategist-that-doesnt-sleep-and-doesnt-burn-out/ Thu, 11 Jun 2026 11:13:55 +0000 https://campaignme.com/?p=123251 Model Context Protocol (MCP) hasn’t made it into many boardroom conversations yet. That’s exactly the problem. While most marketing leaders are still debating whether to add AI to their workflow, a quieter shift is already underway. AI agents are beginning to talk to each other — reading live campaign data, querying audience platforms, logging decisions […]

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]]> StickyGinger wins PR mandate for McLaren Middle East, Africa & India https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/ Thu, 11 Jun 2026 08:00:59 +0000 https://campaignme.com/?p=123237 StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency’s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key […]

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]]> Ooredoo Palestine picks Adpro& Group as creative and media partner https://campaignme.com/ooredoo-palestine-picks-adpro-group-as-creative-and-media-partner/ Thu, 11 Jun 2026 07:45:25 +0000 https://campaignme.com/?p=123248 Adpro& Group and Adpro& OMD have been appointed as the integrated creative, social and media agency partners for Ooredoo Palestine, following a competitive pitch process with agencies from across the Middle East, marking the beginning of a new chapter for one of the region’s most ambitious telecom brands. Under the new partnership, Adpro& and Adpro& […]

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]]> UGC is not a tactic; it’s the engine powering modern paid media https://campaignme.com/ugc-is-not-a-tactic-its-the-engine-powering-modern-paid-media/ Tue, 09 Jun 2026 04:20:21 +0000 https://campaignme.com/?p=123058 There’s a conversation happening in every media and marketing team right now. Cost per thousand impressions (CPMs) are rising. And yet performance is flatlining, or worse, declining. The instinct is to pour more budget into distribution. But the problem isn’t reach. It’s creative. Having spent more than a decade working with the world’s leading brands […]

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]]> Jordan Tourism Board appoints FP7 McCANN UAE and Initiative MENAT for creative and media https://campaignme.com/jordan-tourism-board-appoints-fp7-mccann-uae-and-initiative-menat-for-creative-and-media/ Mon, 08 Jun 2026 13:40:12 +0000 https://campaignme.com/?p=123014 Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic and multi-disciplinary approach across creative, media and digital. Serving as the driving force behind Jordan’s tourism vision, the Jordan Tourism Board continues to elevate the Kingdom’s presence on the global stage by bringing its rich […]

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]]> Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> SMC Media inks strategic deal with TikTok to become official ad partner in KSA & Egypt https://campaignme.com/smc-media-inks-strategic-deal-with-tiktok-to-become-official-ad-partner-in-ksa-and-egypt/ Fri, 05 Jun 2026 05:00:03 +0000 https://campaignme.com/?p=122958 SMC Media, the media and advertising arm of SMC Group, has revealed a strategic partnership with TikTok, the leading global platform for short-form mobile video, under which SMC Media becomes the official advertising partner for TikTok in the Kingdom of Saudi Arabia (KSA) and the Arab Republic of Egypt. The partnership reflects the shared commitment […]

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]]> MENA audiences can stream FIFA World Cup 2026™ through talabat, TOD by beIN partnership https://campaignme.com/mena-audiences-can-stream-fifa-world-cup-2026-through-talabat-tod-by-bein-partnership/ Thu, 04 Jun 2026 13:00:10 +0000 https://campaignme.com/?p=122945 The highly anticipated FIFA World Cup 2026™ is fast-approaching, and to elevate the watching experience at home for audiences in the region, talabat has partnered with TOD by beIN – the tournament’s exclusive streaming platform in the region. The partnership aims to bring fans a more seamless and rewarding match-day experience from home. Starting today, […]

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]]> How brands should navigate advertising recovery in the UAE https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/ Thu, 04 Jun 2026 09:21:38 +0000 https://campaignme.com/?p=122904 Markets across the region have navigated a period of uncertainty. But if history has taught us anything, it’s that recovery – when it comes – moves fast. And the brands that positioned themselves before the window opened are the ones that capture it. Marketing leaders across all verticals are asking the same question right now: […]

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