media Archives - Campaign Middle East https://campaignme.com/tag/media/ Fri, 10 Jul 2026 06:50:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media Archives - Campaign Middle East https://campaignme.com/tag/media/ 32 32 From the Editor’s Desk: Recognising 40 heroes who stayed the course https://campaignme.com/from-the-editors-desk-recognising-40-unsung-heroes-who-stayed-the-course/ Fri, 10 Jul 2026 05:20:18 +0000 https://campaignme.com/?p=124476 Campaign Middle East’s July 2026 edition is its inaugural 40 over 40 edition – an annual initiative meant to spotlight senior industry leaders aged 40 and older, who have already dedicated 15 years or more of their lives to building the region’s brand, marketing, advertising, creative, media, digital, communications and experiential landscape. We recognise unsung […]

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]]> MMS partners with TikTok as official advertising reseller in Saudi https://campaignme.com/mms-partners-with-tiktok-as-official-advertising-reseller-in-saudi/ Wed, 08 Jul 2026 10:15:50 +0000 https://campaignme.com/?p=124321 MBC Media Solutions (MMS) has partnered with TikTok as the social media platform’s official advertising reseller in Saudi Arabia. The company will extend direct access to the platform’s inventory and full suite of advertising solutions to Saudi brands and agencies. According to the media company, the partnership also reinforces its commitment to commitment to providing […]

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]]> CNBC cements Abu Dhabi as Middle East headquarters https://campaignme.com/cnbc-cements-abu-dhabi-as-middle-east-headquarters/ Wed, 01 Jul 2026 13:20:46 +0000 https://campaignme.com/?p=124094 CNBC has expanded its operations in Abu Dhabi, reaffirming the emirate as its regional headquarters and strengthening its ability to deliver business and financial news from the Middle East. Abu Dhabi will serve as a strategic base for deeper reporting, with content produced for CNBC’s international television, digital and social platforms. This commitment is further […]

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]]> BMW turns cars into a connected screen with STARZPLAY https://campaignme.com/bmw-turns-cars-into-a-connected-screen-with-starzplay/ Wed, 24 Jun 2026 10:00:14 +0000 https://campaignme.com/?p=123812 BMW Group Middle East brings STARZPLAY into the car, expanding connected media experiences across MENA, expanding access to premium sports and entertainment content for customers across the region. Customers with BMW and MINI vehicles equipped with ConnectedDrive across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and JoBMW turns the car into another screen with […]

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]]> The Recursive expands into GCC with media, communications and events offering https://campaignme.com/the-recursive-expands-into-gcc-with-media-communications-and-events-offering/ Mon, 22 Jun 2026 12:10:00 +0000 https://campaignme.com/?p=123651 A platform for tech ecosystem players, The Recursive has expanded into the Gulf Cooperation Council (GCC) region. The platform operates across three interconnected lines of business – providing support on media and journalism, market entries and in-person events for founders, investors and technology companies operating across Central and Eastern Europe (CEE), Germany, Austria, Switzerland (DACH) […]

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]]> Former STARZPLAY and beIN Media executive joins Augustus Media https://campaignme.com/former-starzplay-and-bein-media-executive-joins-augustus-media/ Thu, 18 Jun 2026 12:07:32 +0000 https://campaignme.com/?p=123455 Augustus Media has appointed Rahul Badki as Senior Commercial Director and Head of Platforms & Subscriptions in an effort to reinforce the company’s commitment to expanding its platform, subscription and diversified revenue businesses. Based in Dubai, Badki brings nearly 20 years of experience in building and scaling consumer platforms across the MENA region and India, […]

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]]> CNN Academy and Creative Media Authority celebrate alumni success stories ahead of 2026 edition https://campaignme.com/cnn-academy-and-creative-media-authority-celebrate-alumni-success-stories-ahead-of-2026-edition/ Wed, 17 Jun 2026 09:15:04 +0000 https://campaignme.com/?p=123434 Abu Dhabi’s Creative Media Authority (CMA) is highlighting a selection of success stories from CNN Academy Abu Dhabi alumni whose professional journeys demonstrate the programme’s growing contribution to developing the next generation of creative media talent in the UAE. Delivered in partnership with CNN Academy and CMA’s Creative Lab, the tuition-free programme has supported 583 […]

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]]> A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> MCP: Your best media strategist that doesn’t sleep and doesn’t burn out https://campaignme.com/mcp-your-best-media-strategist-that-doesnt-sleep-and-doesnt-burn-out/ Thu, 11 Jun 2026 11:13:55 +0000 https://campaignme.com/?p=123251 Model Context Protocol (MCP) hasn’t made it into many boardroom conversations yet. That’s exactly the problem. While most marketing leaders are still debating whether to add AI to their workflow, a quieter shift is already underway. AI agents are beginning to talk to each other — reading live campaign data, querying audience platforms, logging decisions […]

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]]> StickyGinger wins PR mandate for McLaren Middle East, Africa & India https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/ Thu, 11 Jun 2026 08:00:59 +0000 https://campaignme.com/?p=123237 StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency’s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key […]

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