marketing budgets Archives - Campaign Middle East https://campaignme.com/tag/marketing-budgets/ Thu, 05 Mar 2026 06:03:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png marketing budgets Archives - Campaign Middle East https://campaignme.com/tag/marketing-budgets/ 32 32 From tools to teammates https://campaignme.com/from-tools-to-teammates/ Wed, 04 Mar 2026 11:02:06 +0000 https://campaignme.com/?p=117233 Artificial intelligence (AI) has become a key element of several business workflows, but in my experience, when it comes to marketing, it has always been on the edge. Agreed, it helps automate reports, analyse campaign data and even generate assets such as headlines, copy and creatives – but is the adoption as high as the […]

The post From tools to teammates appeared first on Campaign Middle East.

]]> Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan https://campaignme.com/podcast-mms-nicolas-khoury-on-brands-that-win-during-ramadan/ Mon, 02 Mar 2026 06:00:39 +0000 https://campaignme.com/?p=116148 On the latest episode of Campaign Middle East’s On The Record podcast, Nicolas Khoury,  Associate Director – Agency Partnerships, MBC Media Solutions (MMS), discusses the incredible value and success for Ramadan marketing that can be unlocked by kick-starting client and agency collaborative efforts well ahead of time. Khoury reveals fascinating ways in which not only products, but […]

The post Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan appeared first on Campaign Middle East.

]]> Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026 https://campaignme.com/looking-inside-middle-east-cmo-minds-ai-culture-and-confidence-in-2026/ Mon, 16 Feb 2026 07:15:05 +0000 https://campaignme.com/?p=116307 Every year, the CMO Barometer offers a pulse check of how senior marketing leaders are navigating change. Based on insights from more than 800 CMOs across 15 markets, the study looks beyond tools and tactics to understand how confidence, investment and leadership priorities in the age of AI are evolving. In its latest edition, one […]

The post Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026 appeared first on Campaign Middle East.

]]> Beyond iftar: How Ramadan reveals what luxury brands get wrong https://campaignme.com/beyond-iftar-how-ramadan-reveals-what-luxury-brands-get-wrong/ Mon, 16 Feb 2026 05:30:56 +0000 https://campaignme.com/?p=116302 Every Ramadan, Dubai’s luxury sector goes into overdrive. Limited editions drop. Exclusive iftar experiences launch. Heritage brands partner with local artisans. Pop-ups appear in every high-end mall. The machinery of premium experiences shifts into seasonal mode, treating the Holy Month of Ramadan like any other calendar opportunity. But here’s what most miss: Ramadan isn’t a […]

The post Beyond iftar: How Ramadan reveals what luxury brands get wrong appeared first on Campaign Middle East.

]]> Rethinking the attribution model to stop channel cannibalisation https://campaignme.com/rethinking-the-attribution-model-to-stop-channel-cannibalisation/ Mon, 16 Feb 2026 05:00:29 +0000 https://campaignme.com/?p=116298 In GCC, most online platforms rely on coupon websites to increase sales while they spend large sums of money across other digital channels such as social, programmatic, etc. to maintain brand recall. This practice creates a perfect scenario for channel cannibalisation. Today users are not loyal to any certain brand or retailer. They only look […]

The post Rethinking the attribution model to stop channel cannibalisation appeared first on Campaign Middle East.

]]> Tapper appoints Jonathan Gardner as Head of Sales and Partnerships https://campaignme.com/tapper-appoints-jonathan-gardner-as-head-of-sales-and-partnerships/ Wed, 01 Oct 2025 11:29:27 +0000 https://campaignme.com/?p=109508 Tapper, the ad-fraud protection platform helping performance marketers reclaim wasted ad spend, has appointed Jonathan (Jonny) Gardner as Head of Sales and Partnerships. Gardner joins Tapper after more than a decade building commercial teams and partnerships across the MENA region’s digital advertising landscape. Based in Dubai, Gardner will lead Tapper’s MENA sales strategy and strategic […]

The post Tapper appoints Jonathan Gardner as Head of Sales and Partnerships appeared first on Campaign Middle East.

]]> Revenue-generating story – the GCC’s billion dirham blind spot? https://campaignme.com/revenue-generating-story-the-gccs-billion-dirham-blind-spot/ Tue, 30 Sep 2025 04:15:09 +0000 https://campaignme.com/?p=109410 It was a Teams meeting with the regional marketing head for a global brand. Topic: would they dare be a first-mover in long-form, factual entertainment – a revenue-generating story – a media asset that pays for itself? Her reply: “I’m salaried; why should I care about monetisation?” Fair question… but isn’t that exactly when you […]

The post Revenue-generating story – the GCC’s billion dirham blind spot? appeared first on Campaign Middle East.

]]> DAMAC Unity: new broker rewards programme awards marketing budgets and more https://campaignme.com/damac-unity-new-broker-rewards-programme-awards-marketing-budgets-and-more/ Tue, 09 Sep 2025 07:43:12 +0000 https://campaignme.com/?p=108235 DAMAC Properties has officially launched its Unity Program, a structured broker recognition initiative designed to celebrate outstanding sales performance and foster stronger partnerships with the brokerage community. Running through September 30, 2025, the DAMAC Unity Program rewards brokers based on their quarterly sales performance across DAMAC’s UAE projects. Campaign Breakfast Briefing: The Future is Now […]

The post DAMAC Unity: new broker rewards programme awards marketing budgets and more appeared first on Campaign Middle East.

]]> Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’ https://campaignme.com/podcast-aacs-ai-influencers-discuss-marketing-to-gen-z-the-right-way/ Thu, 17 Apr 2025 07:30:50 +0000 https://campaignme.com/?p=100916 In a first-of-its-kind for the brand and the region, Campaign Middle East has interviewed two artificial intelligence personalities, Alpha Babe and BookToker, two of five AI influencers representing Arabian Automobiles Company who have been brought to life by TBWA\Raad in partnership with Cicero & Bernay as part of a creative campaign for the all-new Nissan Kicks […]

The post Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’ appeared first on Campaign Middle East.

]]> The marketing budget question: How can we spend smarter and grow faster? https://campaignme.com/the-marketing-budget-question-how-can-we-spend-smarter-and-grow-faster/ Tue, 25 Feb 2025 05:30:51 +0000 https://campaignme.com/?p=96883 Deciding how much to spend on marketing is one of the toughest calls for any business. Spend too little, and no one notices you. Spend too much in the wrong places, and you waste money. There’s no universal answer. A small B2B firm can’t budget like a global e-commerce brand, and a startup chasing rapid […]

The post The marketing budget question: How can we spend smarter and grow faster? appeared first on Campaign Middle East.

]]>