management Archives - Campaign Middle East

Empathetic leadership: Leading diverse teams in times of uncertainty

Shantelle Nagarajan — Fri, 06 Mar 2026 14:10:53 +0000

There are different types of leadership suited to certain moments and situations. Leading a team that is working on a pitch and driving toward a goal is quite different than what we’re facing in the current moment in the Middle East. During times of uncertainty, when some staff members may not feel safe, the best […]

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MDLBEAST Foundation opens applications for ‘career-launching’ artist management bootcamp

Anup Oommen — Mon, 13 Oct 2025 05:00:45 +0000

Applications are now open for the Artist Management Bootcamp (AMB) — an intensive programme launched by the MDLBEAST Foundation to fast-track the careers of up-and-coming artist managers across the MENA region. Participants will gain the tools, strategies, and connections they need to successfully guide an artist’s career — from branding and contract negotiations to planning […]

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Do-good marketing: From aspiration to action in sustainable advertising

Anup Oommen — Tue, 29 Jul 2025 06:40:29 +0000

As global frameworks push for greater accountability in digital emissions, the Middle East and North Africa (MENA) region is witnessing a sharp rise in sustainable media practices, driven by innovation, demand for better quality, government mandates, and a growing awareness among brands of their carbon footprint. This momentum follows the release of the updated Ad […]

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Integrated marketing agency Branquila launches in the UAE

Anup Oommen — Tue, 15 Jul 2025 06:20:50 +0000

Branquila Brand Ventures, an integrated creative brand management agency founded by Sandeep Dahiya, has launched its operations in the UAE. Initially started in India in 2022, Branquila drives end-to-end marketing and brand mandates across lifestyle, fashion, media, entertainment, sports and D2C ecosystems. Branquila has now extended its full-fledged marketing offering in the UAE to include […]

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Are procurement teams killing creativity or saving brands?

Anup Oommen — Tue, 10 Jun 2025 04:40:46 +0000

In the competitive world of marketing and advertising, procurement professionals often find themselves at the centre of a longstanding debate. Are they the gatekeepers stifling creativity, or the unsung heroes safeguarding brands? The answer, as with many complex relationships, lies somewhere in between. Agencies frequently view procurement as an obstacle; the middlemen who slow down […]

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Saudi Arabia’s Taiba Investments picks Jummar for PR and communications ambit

Anup Oommen — Thu, 27 Feb 2025 06:00:24 +0000

Taiba Investments, a public joint-stock company listed on the Saudi Stock Exchange (Tadawul) and a leading company in the hospitality sector, has appointed Jummar Public Relations and Communications as its communications and PR consultant in the Kingdom of Saudi Arabia. Under the agreement, Jummar will provide Taiba Investments with consultancy on communications, public relations, campaign […]

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Burson officially rolls out globally

Ishwari Khatu — Thu, 13 Jun 2024 14:03:42 +0000

Burson announced the official launch of Burson globally. The new agency is a product of the BCW and Hill & Knowlton merger announced earlier this year. The agency has adopted a new visual identity and value proposition across all its channels. Its new visual identity is inspired by the power of light to illuminate insights […]

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HOP to look after Nando’s paid media campaigns

Ishwari Khatu — Mon, 11 Mar 2024 08:30:21 +0000

Performance marketing agency, Home of Performances (HOP) has been appointed to deal with Nando’s UAE’s paid media campaigns across the region. HOP will assume responsibility for Nando’s paid media strategy and execution. The partnership will focus on optimising Nando’s digital channels to reach new audiences, boost brand awareness and drive conversions. “Nando’s is an iconic […]

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Account management or account development? – by Rain Creative’s Samir Shanbhag

Ishwari Khatu — Mon, 19 Dec 2022 12:00:57 +0000

by Samir Shanbhag, brand partner, Rain Creative What’s in a name? A rose by any other name would smell just as sweet, wrote Shakespeare. But when it comes to an agency role, I think the nomenclature makes a big difference. Account management implies coordination and admin of tasks related to the account. It is about creating […]

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CARMA and SOCIALEYEZ add Abu Dhabi Customs account

Campaign Staff — Thu, 16 Jun 2022 08:53:26 +0000

Regional media and digital sister agencies CARMA and SOCIALEYEZ, announced the addition of Abu Dhabi Customs to their extensive roster. Global media intelligence Carma, will be responsible for media monitoring and measurement to ensure it can provide SOCIALEYEZ with key insights ,to build the best possible social media strategy and content plan, which the award-winning digital agency, […]

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