gaming Archives - Campaign Middle East https://campaignme.com/tag/gaming/ Wed, 22 Jul 2026 13:39:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png gaming Archives - Campaign Middle East https://campaignme.com/tag/gaming/ 32 32 Private View by Publicis Middle East’s Anton Marais https://campaignme.com/private-view-by-publicis-middle-easts-anton-marais/ Wed, 22 Jul 2026 13:39:43 +0000 https://campaignme.com/?p=124999 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Anton Marais, Senior Creative Director, Publicis Middle East. Al-Futtaim Toyota: The Accidental Win I remember the Toyota building fondly. Brands spend fortunes trying […]

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]]> Gaming is more than play https://campaignme.com/gaming-is-more-than-play/ Tue, 14 Jul 2026 12:00:32 +0000 https://campaignme.com/?p=124684 There was a time when gaming was easy to categorise. It was classified under entertainment and often spoken about in the same breath as leisure, youth culture and screen time. That definition no longer reflects what is happening across the GCC region. Today, gaming is not only something audiences consume; it is where they socialise, […]

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]]> Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> Almarai Frontliners on Fortnite connects with growing gaming community in KSA https://campaignme.com/almarai-frontliners-on-fortnite-connects-with-rapidly-growing-gaming-community-in-ksa/ Mon, 18 May 2026 08:05:47 +0000 https://campaignme.com/?p=122135 Almarai has revealed details about its Almarai Frontliners campaign on Fortnite, which connected with younger generations and the rapidly growing gaming community in Saudi Arabia through a platform and experience that naturally fit within their daily digital behaviours and quest for entertainment. The initiative also aligned with Almarai’s broader ambition to remain culturally relevant by […]

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]]> Why esports is becoming the most effective platform for brands in Saudi Arabia https://campaignme.com/why-esports-is-becoming-the-most-effective-platform-for-brands-in-saudi-arabia/ Wed, 13 May 2026 08:53:38 +0000 https://campaignme.com/?p=121968 For years, brands approached esports the same way they approached everything else: as a media buy. A logo on a stream, a campaign around a tournament, a presence that sat alongside the action rather than inside it. That approach no longer works. Gaming and esports today isn’t simply a new audience — it’s a different […]

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]]> Dubai Esports & Games Festival reveals new dates with expanded fan experiences https://campaignme.com/dubai-esports-games-festival-reveals-new-dates-with-expanded-fan-experiences/ Thu, 07 May 2026 05:45:12 +0000 https://campaignme.com/?p=121649 The Dubai Esports & Games Festival (DEF) will now take place from 22 May to 7 June 2026, with the expanded event set to transform the city into a high-energy celebration of gaming, esports, creativity and digital innovation that will bring people together. For over two weeks, DEF 2026 will convene world-renowned creators, gamers and fans […]

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]]> Beyond play: How gaming became a cultural platform in the Middle East https://campaignme.com/beyond-play-how-gaming-became-a-cultural-platform-in-the-middle-east/ Thu, 30 Apr 2026 13:18:00 +0000 https://campaignme.com/?p=121330 In the Middle East, gaming has moved beyond entertainment. It is now a cultural infrastructure where communities gather, identities are forged, and influence is negotiated in real time. This is not a gradual trend; it is a structural revolution. The data confirms the shift: in the UAE, gaming penetration touches nearly 80 per cent of […]

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]]> Beyond the screen: How AI, VR and gamification are defining the next generation of play https://campaignme.com/beyond-the-screen-how-ai-vr-and-gamification-are-defining-the-next-generation-of-play/ Wed, 29 Apr 2026 06:17:11 +0000 https://campaignme.com/?p=121213 The economics of modern game development and play have fundamentally shifted. As the cost and complexity of producing triple-A titles have risen, studios have moved away from single-purchase releases toward persistent live-service ecosystems. The industry is no longer a collection of games competing for attention, but a network of digital worlds competing for time, identity […]

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]]> How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/ Tue, 28 Apr 2026 07:38:26 +0000 https://campaignme.com/?p=121152 Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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