BRIDGE OF MINDS Archives - Campaign Middle East https://campaignme.com/tag/bridge-of-minds/ Mon, 17 Apr 2023 10:28:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BRIDGE OF MINDS Archives - Campaign Middle East https://campaignme.com/tag/bridge-of-minds/ 32 32 Barista goes back to the basics on Mother’s day https://campaignme.com/barista-goes-back-to-the-basics-on-mothers-day/ Mon, 17 Apr 2023 10:28:38 +0000 https://campaignme.com/?p=59811 In this digital era, PR campaigns that focus on creating a closer personal connection between brands and customers are more important than ever. For its Mother’s Day campaign, Barista Espresso went back to the basics by  combining offline and online PR tactics. This year, the brand honored hardworking mothers in different industries and recognised their […]

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]]> Lebanese chaotic dynamics, by Bridge of Minds’ Sarah Araigy https://campaignme.com/lebanese-chaotic-dynamics-by-bridge-of-minds-sarah-araigy/ Tue, 20 Apr 2021 10:18:40 +0000 https://campaignme.com/?p=35227 ” Tough times never last, but tough people does.”  Indeed, as the instability has been storming across Lebanon since 17 October 2019, following from the nuclear explosion of Beirut port on the August 4, 2020 and the tremendous devaluation of the Lebanese currency since 1997, Lebanon stands at a historical crossroads. While the world is […]

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]]> Bridge of Minds shares ‘six states of mind’ filter https://campaignme.com/bridge-of-minds-shares-six-states-of-mind-filters/ Tue, 17 Nov 2020 07:00:06 +0000 https://campaignme.com/?p=29978 On an Instagram post, the agency Bridge of Minds reveals a new filter to support the Lebanese community after the Beirut Blast. The agency writes: Beirut Blast is real, it’s very real and unfortunately an irreversible reality. A reality that hit the heart of Beirut and the heart of Bridge of Minds family. Like many businesses […]

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]]> The New Marketing SCAMPER! – by Sarah Araigy https://campaignme.com/the-new-marketing-scamper-by-sarah-araighy/ Thu, 26 Mar 2020 13:37:32 +0000 https://campaignme.com/?p=22468 By Sarah Araighy, COO of Bridge of Minds Throughout the years the definition of marketing has evolved and widened to include the new technology boom and continued expansion – where the internet has become highly personal, giving customers access to information and communication like they never had before, where they can compare and value the […]

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]]> Under the waves of madness – By Sarah Araigy https://campaignme.com/under-the-waves-of-madness-by-sarah-araigy/ Tue, 25 Feb 2020 13:10:51 +0000 https://campaignme.com/?p=21410 Does madness bring creativity? Since October 17, 2019, the Lebanese have seen a state of awareness of their social, financial and political situation. Years of suffering failing public services and state negligence pushed them into the streets, united across the country and breaking all religious and demographic differences, to ask for change and a better […]

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]]> Creativity Takes Courage! https://campaignme.com/creativity-takes-courage-sarah-araigy-bridgeofminds/ Thu, 28 Mar 2019 09:41:47 +0000 https://campaignme.com/?p=16124 Creativity is the core of the advertising industry around the world. It’s the essence and effort done since the beginning. There is no concept more politically important yesterday and today than creativity! Global ads were coming through the years from a product sales perspective without the understanding of how creativity can lead to market performance. Agencies […]

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