brand partnerships Archives - Campaign Middle East https://campaignme.com/tag/brand-partnerships/ Thu, 23 Jul 2026 10:15:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand partnerships Archives - Campaign Middle East https://campaignme.com/tag/brand-partnerships/ 32 32 How accessibility defined FIFA World Cup 2026™ https://campaignme.com/how-accessibility-defined-fifa-world-cup-2026/ Thu, 23 Jul 2026 10:15:15 +0000 https://campaignme.com/?p=125029 When Spain lifted the trophy in the final moments of the FIFA World Cup 2026™, billions celebrated another coronation of football excellence. But beyond the dramatic matches and La Roja’s triumphant campaign, this tournament made history in a way that television broadcasts couldn’t fully capture. For the first time ever, every single host stadium featured […]

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]]> MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm https://campaignme.com/mkv-digital-expands-into-saudi-arabia-with-asia-ali-and-waqas-ali-at-the-helm/ Fri, 17 Jul 2026 08:11:28 +0000 https://campaignme.com/?p=124881 Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

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]]> How communities are shaping the future of sports marketing https://campaignme.com/how-communities-are-shaping-the-future-of-sports-marketing/ Wed, 08 Jul 2026 09:36:54 +0000 https://campaignme.com/?p=124327 Somewhere in the gap between what brands say and what communities actually feel, the future of sports marketing in this region is being decided. The brands paying attention to people know that the old model is no longer enough. The traditional playbook made sense at a time when brands just needed to secure the sponsorship, […]

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]]> Why the strongest brand partnerships go far beyond mere awareness https://campaignme.com/why-the-strongest-brand-partnerships-go-far-beyond-mere-awareness/ Fri, 03 Jul 2026 06:00:13 +0000 https://campaignme.com/?p=124186 The role of brand partnerships has changed. What was once largely about visibility, logo placement, co-branded campaigns and shared marketing, is increasingly being used to drive cultural relevance, unlock new occasions and deliver something more tangible for consumers. At the same time, they’re becoming an increasingly important commercial growth strategy. Partnerships give brands the opportunity […]

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]]> Yas Island and Miami Band Mark four years of partnership with ‘Ya Helwakom’ https://campaignme.com/yas-island-and-miami-band-mark-four-years-of-partnership-with-ya-helwakom/ Tue, 30 Jun 2026 10:59:43 +0000 https://campaignme.com/?p=124009 Some collaborations last for a season. Others become traditions. One of the GCC’s favourite summer brand partnerships is back, and this time, it’s come with a party bus. Miami Band has returned to Yas Island for a fourth consecutive year, cementing what has quietly become one of the region’s most beloved annual traditions. After all, […]

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]]> The creator economy is maturing https://campaignme.com/the-creator-economy-is-maturing/ Wed, 10 Jun 2026 06:00:12 +0000 https://campaignme.com/?p=123200 The creator post goes live. The numbers are fine. The brand is present, the caption cleared legal and the deliverables are done. Yet, it doesn’t quite feel right. Not bad enough to flag, but not good enough to stick either. It’s just seen, then forgotten. Most people working in this industry recognise that feeling, though […]

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]]> MMA MENA publishes a standardised influencer marketing guide https://campaignme.com/mma-mena-publishes-a-standardised-influencer-marketing-guide/ Fri, 22 May 2026 10:59:27 +0000 https://campaignme.com/?p=122415 The Marketing + Media Alliance MENA (MMA MENA) publishes The MENA Influencer Marketing Guide, a standardised framework for influencer performance measurement, valuation, and pricing across the Middle East and North Africa. Powered by Inflow and Montent, the guide is the inaugural output of the MMA MENA Influencer Marketing Committee and marks a significant step in […]

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]]> A look inside The Founding Partners campaign by EWC https://campaignme.com/a-look-inside-the-founding-partners-campaign-by-ewc/ Thu, 21 May 2026 13:29:25 +0000 https://campaignme.com/?p=122389 The Esports World Cup (EWC) is one of the biggest global esports event in the world. With competitions running in 24 different games, a prize pool of $75 million and record breaking viewership numbers, it has become a defining event of the esports industry in just a few short years. Created to position the EWC […]

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]]> Ipsos and TikTok decode what really drives creator impact https://campaignme.com/ipsos-and-tiktok-decode-what-really-drives-creator-impact/ Wed, 20 May 2026 10:23:41 +0000 https://campaignme.com/?p=122291 Creator marketing has become one of the region’s strongest engines for brand discovery, culture, and influence. But while the channel has grown quickly, the way brands measure creator performance has often stayed too narrow. For too long, creator decisions have been shaped by the easiest signals to see: follower count, views, likes, and whether a […]

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]]> Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026 https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/ Fri, 13 Mar 2026 05:30:41 +0000 https://campaignme.com/?p=117025 On the latest episode of Campaign Middle East’s On The Record podcast, Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company, makes the case for brand experiences that move people and make a difference, both globally and locally. Sadek reveals how sports and entertainment is deeply ingrained into Coca-Cola’s DNA, with a history […]

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