almarai Archives - Campaign Middle East https://campaignme.com/tag/almarai/ Wed, 03 Jun 2026 14:03:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png almarai Archives - Campaign Middle East https://campaignme.com/tag/almarai/ 32 32 These are Campaign Middle East’s Work picks for May 2026 https://campaignme.com/these-are-campaign-middle-easts-work-picks-for-may-2026/ Wed, 03 Jun 2026 14:03:45 +0000 https://campaignme.com/?p=122861 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for May 2026 – featuring campaigns from Al-Futtaim Toyota, Magix, AFC Asian Cup […]

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]]> Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map https://campaignme.com/almarai-achieves-15m-reach-attracts-9m-visitors-with-immersive-ar-experiences-on-snap-map/ Tue, 26 May 2026 05:00:03 +0000 https://campaignme.com/?p=122618 Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution. Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public […]

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]]> Almarai Frontliners on Fortnite connects with growing gaming community in KSA https://campaignme.com/almarai-frontliners-on-fortnite-connects-with-rapidly-growing-gaming-community-in-ksa/ Mon, 18 May 2026 08:05:47 +0000 https://campaignme.com/?p=122135 Almarai has revealed details about its Almarai Frontliners campaign on Fortnite, which connected with younger generations and the rapidly growing gaming community in Saudi Arabia through a platform and experience that naturally fit within their daily digital behaviours and quest for entertainment. The initiative also aligned with Almarai’s broader ambition to remain culturally relevant by […]

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]]> Saudi Report 2026: A marketer’s unpopular opinion – ‘the best ad in the room’ https://campaignme.com/saudi-report-2026-a-marketers-unpopular-opinion-the-best-ad-in-the-room/ Mon, 11 May 2026 06:00:23 +0000 https://campaignme.com/?p=121817 Ask someone to name the most creative ad they’ve ever seen. They’ll say Apple. They’ll say Nike. Maybe Spotify. Maybe a car brand. Possibly a bank. Almost no one says Ariel. And yet, if you follow the awards, the ones handed out by the people who actually judge creative work for a living, fast-moving consumer […]

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]]> Taste of Saudi: The story of a nation told through its culinary heritage https://campaignme.com/taste-of-saudi-the-story-of-a-nation-told-through-its-culinary-heritage/ Thu, 07 May 2026 04:00:11 +0000 https://campaignme.com/?p=121676 In almost every episode of Taste of Saudi, a local chef looks at Hisham Baeshen and says: “I don’t cook it this way”. It happens in Tabuk, where fresh fish from the local market become Sayadiyah prepared differently than any recipe Hisham had encountered. It happens in Ha’il, where he and Chef Abdallah roll vine […]

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]]> From a side quest to serious business: Has gaming entered the marketing mix? https://campaignme.com/from-a-side-quest-to-serious-business-has-gaming-entered-the-marketing-mix/ Fri, 27 Mar 2026 15:54:46 +0000 https://campaignme.com/?p=118292 For a long time, gaming sat on many marketing plans like a tab left open in the browser: patient, promising and waiting for a ping, but not central to the day’s real work. Over the past few months, that position has changed drastically in the Middle East. Several in-game campaigns, branded virtual ecosystems, content integrations, […]

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]]> Confessions of a marketer: ‘I’m not a gamer’ https://campaignme.com/confessions-of-a-marketer-im-not-a-gamer/ Tue, 16 Dec 2025 06:00:30 +0000 https://campaignme.com/?p=113272 I was never a gamer. As a kid, I’d play Mortal Kombat occasionally at my neighbour’s place. I owned Tetris and Atari video games, but my controller kept breaking. As an adult, I’ve completely drifted away from gaming. I don’t own a console, and I don’t have a single game on my phone. My gaming […]

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]]> Marketing Game Changers Awards Winner 2025: Nabil Sleiman https://campaignme.com/marketing-game-changers-awards-winner-2025-nabil-sleiman/ Fri, 05 Dec 2025 05:00:37 +0000 https://campaignme.com/?p=112781 Nabil Sleiman has been named a winner of Campaign Middle East’s Marketing Game Changers Awards for 2025. The awards recognise client-side marketers whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & Business Impact, Brand Building, Social Impact and Industry Contribution. The Marketing Game Changers Awards were launched this […]

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]]> Almarai, Shahid, MMS redefine brand storytelling with smart content integration https://campaignme.com/almarai-shahid-mms-redefine-brand-storytelling-with-multidimensional-content-integration/ Fri, 17 Oct 2025 17:26:33 +0000 https://campaignme.com/?p=110550 In a groundbreaking demonstration of how brands can seamlessly live across multiple layers of content, Almarai, in partnership with Shahid and MBC Media Solutions (MMS), has redefined brand integration with a multidimensional strategy — evolving for the first time ever from simple product placement to the integration of an entire show within a Shahid Original […]

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]]> Gen Z marketing: Rebranding, repackaging or reinventing? https://campaignme.com/gen-z-marketing-rebranding-repackaging-or-reinventing/ Mon, 13 Jan 2025 12:40:34 +0000 https://campaignme.com/?p=94639 Happiness is the goal of human thought and action, Aristotle once said. But while the word “happy” recorded an average monthly search of 2.3 million globally over 2023-2024, “Gen Z” recorded 2.4 million. As the world steps into welcoming Generation Beta in 2025, Gen Z stands out as the generation that everybody wants to know […]

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