Campaign Middle East https://campaignme.com/ Fri, 19 Jun 2026 16:48:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaign Middle East https://campaignme.com/ 32 32 Winners revealed: Campaign Agency of The Year Global 2025 https://campaignme.com/winners-revealed-campaign-agency-of-the-year-global-2025/ Fri, 19 Jun 2026 06:52:11 +0000 https://campaignme.com/?p=123596 More than 200 guests from around the world attended the Campaign Agency of The Year Global awards ceremony on 18 June at the Jumeirah Carlton Tower hotel in London. This year, the awards programme received entries from 85 companies across 16 countries, ranging from independent shops to global networks and demonstrating commitment to recognising excellence, […]

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]]> WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> Independent agency CEOs call out the industry’s biggest challenges https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/ Fri, 19 Jun 2026 06:11:47 +0000 https://campaignme.com/?p=123602 Twenty-five chief executives from across the region’s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed ‘From Request for Proposal to Request for Partnership’. The summit surfaced a clear and consistent view of what is not working, and where the industry must […]

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]]> DEKUPLE Group acquires majority stake in Das Kapital as it expands to the Middle East https://campaignme.com/dekuple-group-acquires-majority-stake-in-das-kapital-as-it-expands-to-the-middle-east/ Fri, 19 Jun 2026 05:57:23 +0000 https://campaignme.com/?p=123599 DEKUPLE Group, a leading international player in communication, data and marketing, has partnered with Das Kapital, founded by Hubert Boulos and Ramsey Naja to create Das Kapital Dekuple Group, a communications consulting agency based in Abu Dhabi and Dubai. Das Kapital Dekuple Group, which will be 51 per cent-owned by DEKUPLE Group, aims to become […]

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]]> Stephen Worsley to lead Golin Ketchum MENA as MD following global merger https://campaignme.com/stephen-worsley-to-lead-golin-ketchum-mena-as-md-following-global-merger/ Fri, 19 Jun 2026 05:31:40 +0000 https://campaignme.com/?p=123593 Golin Ketchum has officially launches as the combined agency formed through the merger of Golin and Ketchum. In the MENA region, Stephen Worsley, the Managing Director of Golin MENA, will now head up the merged agency as Managing Director of Golin Ketchum MENA. For existing clients, day-to-day teams and relationships remain intact, preserving the partnership […]

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]]> Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation https://campaignme.com/porsche-mea-the-romans-team-up-to-honour-work-of-the-black-mambas-and-rhino-conservation/ Fri, 19 Jun 2026 04:54:28 +0000 https://campaignme.com/?p=123586 Porsche Middle East and Africa has released a gripping, eight-minute documentary that tells the story of The Black Mambas, the world’s first all-female, anti-poaching unit. The film, a partnership between Porsche South Africa, Porsche Middle East, The Romans and produced by LITTLEBIG Global, shows Porsche Centre Johannesburg repurposing a Cayenne SUV into a one-of-one rapid […]

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]]> The Gerety Awards Jury Room Insights: What makes creative work worth awarding? https://campaignme.com/the-gerety-awards-2026-jury-room-insights-what-makes-creative-work-worth-awarding/ Thu, 18 Jun 2026 13:00:46 +0000 https://campaignme.com/?p=123451 The Gerety Awards 2026 – named after Mary Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever” and the only globally renowned awards programme with an all-female jury of respected leaders and subject matter experts – has revealed the completion of its MEA jury deliberations. Sessions are held around the world, […]

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]]> Advertising Business Group, Publicis Groupe ME partner to shape the future of retail media https://campaignme.com/publicis-groupe-middle-east-abg-partner-to-shape-the-future-of-retail-media/ Thu, 18 Jun 2026 13:00:14 +0000 https://campaignme.com/?p=123562 The Advertising Business Group (ABG) and Publicis Groupe Middle East have entered into a strategic partnership aimed at advancing the retail media ecosystem across the region. Bringing together advertisers, retailers, agencies, platforms and technology partners, the partnership will establish the MENA Retail Media Task Force and a series of industry initiatives designed to create a […]

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]]> TXT Media, Taptap Digital partner to advance location intelligence in MENA https://campaignme.com/txt-media-taptap-digital-partner-to-advance-location-intelligence-in-mena/ Thu, 18 Jun 2026 12:58:34 +0000 https://campaignme.com/?p=123559 Advertising solutions provider TXT Media has entered a strategic partnership with Taptap Digital, which specialises in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region. The partnership aims to reflect TXT Media’s ongoing commitment to bring internationally proven, future-focused advertising technologies […]

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]]> Narrative Shapers, PR Academy offer training for GCC marketing and comms teams https://campaignme.com/narrative-shapers-pr-academy-offer-training-for-gcc-marketing-and-comms-teams/ Thu, 18 Jun 2026 12:45:16 +0000 https://campaignme.com/?p=123573 The Gulf-based communications consultancy firm Narrative Shapers and the PR Academy, one of the largest PR training firms in the UK, have signed an agreement that will see both collaborating on developing and rolling out training courses and workshops across the Gulf region. The agreement will cover a range of disciplines, from internal communications to […]

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