Campaign Middle East https://campaignme.com/ Fri, 10 Jul 2026 16:00:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaign Middle East https://campaignme.com/ 32 32 Campaign Middle East 40 Over 40 2026: Razmik Kalaidjian, Boopin https://campaignme.com/campaign-middle-east-40-over-40-2026-razmik-kalaidjian-boopin/ Fri, 10 Jul 2026 10:30:30 +0000 https://campaignme.com/?p=124518 Razmik Kalaidjian, Regional Managing Director, Boopin, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged […]

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]]> Why heritage belongs in the future, not the archive https://campaignme.com/why-heritage-belongs-in-the-future-not-the-archive/ Fri, 10 Jul 2026 10:00:00 +0000 https://campaignme.com/?p=124515 Every July, the Tour de France reminds the world that cycling is a sport built on endurance. Not only the endurance of the riders, but of the stories, traditions, heritage and communities that have grown around it over more than a century. For brands, that idea feels especially relevant today. We live in a time […]

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]]> Campaign Middle East 40 Over 40 2026: Loma Jaber, Hewar Group https://campaignme.com/campaign-middle-east-40-over-40-2026-loma-jaber-hewar-group/ Fri, 10 Jul 2026 09:20:07 +0000 https://campaignme.com/?p=124512 Loma Jaber, Co-Founder and Managing Director, Hewar Group, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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]]> The signals are there. Are you reading them? https://campaignme.com/the-signals-are-there-are-you-reading-them/ Fri, 10 Jul 2026 09:00:07 +0000 https://campaignme.com/?p=124509 For much of 2026, the default response among travel marketers in the Gulf has been to wait. Pull back the spend, pause the campaigns, hold until things settle. It’s an understandable instinct. But the data tells a more complicated story, and for marketers willing to read it, there’s a real competitive advantage on the table […]

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]]> Campaign Middle East 40 Over 40 2026: Majdi Ghraizi, Bold Influence https://campaignme.com/campaign-middle-east-40-over-40-2026-majdi-ghraizi-bold-influence/ Fri, 10 Jul 2026 08:20:25 +0000 https://campaignme.com/?p=124506 Majdi Ghraizi, Co-Founder and General Manager, Bold Influence, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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]]> The case for patience in communications https://campaignme.com/the-case-for-patience-in-communications/ Fri, 10 Jul 2026 08:00:33 +0000 https://campaignme.com/?p=124503 Marketing communications has captured the world’s attention and made people more curious about Saudi Arabia than perhaps ever before, but what story remains when the campaign is over? When I speak to Saudi clients today – whether their priority is attracting investment, increasing tourism, promoting culture or drawing talent – a concern they all share […]

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]]> Campaign Middle East 40 Over 40 2026: Marc Ghosn, Wavemaker https://campaignme.com/campaign-middle-east-40-over-40-2026-marc-ghosn-wavemaker/ Fri, 10 Jul 2026 07:40:45 +0000 https://campaignme.com/?p=124500 Marc Ghosn, WPP Media MENA President, Client Solutions MENA & Head of WPP Amazon Opendoor MEA&T, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of […]

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]]> Pillars of success: Be credible, bold, authentic, innovative surprising, aware and realistic https://campaignme.com/pillars-of-success-be-credible-bold-authentic-innovative-surprising-aware-and-realistic/ Fri, 10 Jul 2026 07:20:15 +0000 https://campaignme.com/?p=124497 We are entering an era in which travellers have more choices than ever before. From established global capitals to emerging tourism destinations, the world is competing for attention in an increasingly crowded marketplace. Yet, despite this abundance of choice, there are still undiscovered places that excite the adventurous, the early adopters and individuals seeking something […]

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]]> Campaign Middle East 40 Over 40 2026: Tarek Esper, SOCIALEYEZ https://campaignme.com/campaign-middle-east-40-over-40-2026-tarek-esper-socialeyez/ Fri, 10 Jul 2026 07:00:41 +0000 https://campaignme.com/?p=124494 Tarek Esper, Managing Director, SOCIALEYEZ, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 […]

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]]> The next era of OOH will be engineered, not bought https://campaignme.com/the-next-era-of-ooh-will-be-engineered-not-bought/ Fri, 10 Jul 2026 06:40:35 +0000 https://campaignme.com/?p=124491 There is a common misconception in outdoor advertising that the industry’s digital transformation is primarily about screens. In reality, the conversation is increasingly moving beyond screens themselves and toward the systems, infrastructure and operational capabilities required to support them. The real transformation happening in OOH is operational. As networks become more digital, connected and measurable, […]

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