Commercials Archives - Campaign Middle East https://campaignme.com/category/the-work/commercials/ Tue, 09 Jun 2026 11:42:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Commercials Archives - Campaign Middle East https://campaignme.com/category/the-work/commercials/ 32 32 Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 10:50:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

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]]> Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign https://campaignme.com/saudi-turns-ahlan-asia-into-the-heart-of-afc-asian-cup-2027-campaign/ Wed, 13 May 2026 11:35:20 +0000 https://campaignme.com/?p=121974 Saudi Arabia has officially launched its Ahlan Asia campaign for the AFC Asian Cup Saudi Arabia 2027 across digital platforms, introducing the tournament’s official slogan ahead of the competition in Jan 2027. Brought to life in collaboration with Purple Brain, the campaign frames  “Ahlan Asia” as a cultural invitation rooted in hospitality, unity and shared […]

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]]> BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers https://campaignme.com/bigtime-creative-shop-launches-pepsi-football-nation-ft-david-beckham-mo-salah-vini-jr-and-other-star-footballers/ Fri, 24 Apr 2026 13:30:58 +0000 https://campaignme.com/?p=121020 Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in […]

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]]> Carrefour Morocco magnifies details to win the freshness battle https://campaignme.com/how-carrefour-morocco-is-using-detail-to-win-the-freshness-battle/ Thu, 16 Apr 2026 05:02:48 +0000 https://campaignme.com/?p=120600 Carrefour LabelVie Morocco has launched a new campaign designed to reposition the retailer as the leader in one of the most important categories – freshness. Developed by Brand Builder Morocco, the campaign addresses two key objectives for the retailer in the country. First, it aimed to reposition Carrefour from a transactional retail brand to one […]

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]]> كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table https://campaignme.com/%d9%83%d9%85-%d8%a8%d8%a7%d9%82%d9%8a%d8%9f-%d8%a7%d9%84%d8%b0%d9%87%d8%a8%d9%8a-%d8%ac%d9%88%d8%af%d8%a9-24-%d9%82%d9%8a%d8%b1%d8%a7%d8%b7-golden-chicken-connects-with-saudi-families-at-t/ Tue, 03 Mar 2026 07:28:05 +0000 https://campaignme.com/?p=117129 Saudi Arabia’s Golden Chicken has launched a campaign inspired by the colloquial Ramadan phrase كم باقي؟  (translated ‘How much time is left?), which is a common question heard every year before Adhan, before guests arrive and before Suhoor. The consumer insight that inspired the campaign showed that “كم باقي؟” is a universal Ramadan expression across […]

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]]> Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia https://campaignme.com/six-flags-qiddiya-reveals-campaign-for-first-theme-park-in-saudi-arabia/ Thu, 05 Feb 2026 08:25:53 +0000 https://campaignme.com/?p=115618 Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia. To raise awareness about the launch of the amusement park, which offers thrilling rides, […]

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]]> Chipsy ‘Screen-Time’ campaign bets on frequency over awareness https://campaignme.com/chipsy-screen-time-campaign-bets-on-frequency-over-awareness/ Mon, 02 Feb 2026 14:26:23 +0000 https://campaignme.com/?p=115333 Chipsy set out to own one of Egypt’s most competitive consumption moments – screen time – by turning it into a repeatable, joy-led ritual anchored in frequency rather than awareness. With a penetration of 99 per cent in Egypt, the brand’s focus was not on visibility but on deepening usage by owning the snack occasion […]

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]]> Abu Dhabi BioBank spurs communities to ‘Preserve Life’s First Gift’, combat cancers https://campaignme.com/abu-dhabi-biobank-spurs-communities-to-preserve-lifes-first-gift-in-powerful-campaign/ Thu, 29 Jan 2026 04:29:46 +0000 https://campaignme.com/?p=115247 Abu Dhabi Biobank, a leading healthcare entity in the UAE capital and the region’s largest hybrid cord blood bank, has revealed the impact and incredible success of a powerful campaign titled ‘Preserve Life’s First Gift’. The context behind the campaign: In the UAE, only 2 to 3 per cent of parents choose to preserve a […]

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]]> Oenobiol launches with Nour Ghandour, championing ‘beauty with time’ https://campaignme.com/oenobiol-launches-with-nour-ghandour-championing-beauty-with-time/ Fri, 16 Jan 2026 08:26:58 +0000 https://campaignme.com/?p=114601 Oenobiol, a renowned French beauty supplement brand celebrated for its science-backed approach to inner beauty, has launched its range of beauty supplements in the Middle East with a celebrity-led ‘Beauty With Time’ campaign, featuring Egyptian actress and style trendsetter Nour Ghandour, The Oenobiol campaign targeted Arab women who seek a holistic, preventative beauty routines. With […]

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]]> McDonald’s Bahrain links menu prices to stock market decline https://campaignme.com/mcdonalds-bahrain-links-menu-prices-to-stock-market-decline/ Mon, 11 Aug 2025 07:00:23 +0000 https://campaignme.com/?p=106529 McDonald’s Bahrain has launched a campaign that tied the price of its dip sauces to movements in the Nasdaq index. The ‘Buy the Dip’ promotion, developed with creative agency LEO UAE, ran from the end of June to the end of July 2025 and aimed to turn market volatility into a brand engagement opportunity. The […]

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