World Cup Archives - Campaign Middle East https://campaignme.com/tag/world-cup/ Fri, 05 Jun 2026 14:26:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png World Cup Archives - Campaign Middle East https://campaignme.com/tag/world-cup/ 32 32 What actually makes a great world cup ad? https://campaignme.com/what-actually-makes-a-great-world-cup-ad/ Fri, 05 Jun 2026 14:26:57 +0000 https://campaignme.com/?p=122989 We sat down with our colleagues, from different backgrounds and with different relationships with football to review the biggest World Cup campaigns. What started as a creative review turned into something more interesting: a genuine argument about what a World Cup ad even means. The question nobody asks out loud Every four years, the marketing […]

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]]> How brands in the Middle East can triumph during the 2026 FIFA World Cup https://campaignme.com/how-brands-in-the-middle-east-can-triumph-during-the-2026-fifa-world-cup/ Thu, 21 May 2026 08:30:22 +0000 https://campaignme.com/?p=122317 The 2026 Fifa World Cup, one of the biggest sporting events globally, is on the horizon. But for fans here in the Middle East, this year’s experience of the tournament taking place in USA, Canada and Mexico, will be dramatically different to that of the 2022 games, hosted on their doorstep. The fight for consumer […]

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]]> How brands will win the next world cup through sound and the scroll https://campaignme.com/how-brands-will-win-the-next-world-cup-through-sound-and-the-scroll/ Wed, 13 May 2026 13:08:00 +0000 https://campaignme.com/?p=121987 Every four years, the world doesn’t just watch football; it feels it. In the Middle East and North Africa (MENA) region, that feeling has evolved into something far more layered. The World Cup is no longer a distant global event; it is a cultural state of mind the region actively shapes. Yet while the scale […]

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]]> How brands can win the FIFA World Cup beyond the broadcast https://campaignme.com/how-brands-can-win-the-fifa-world-cup-beyond-the-broadcast/ Thu, 07 May 2026 05:00:40 +0000 https://campaignme.com/?p=121636 In less than two months, the first 48-team FIFA World Cup kicks off across the US, Canada and Mexico. For broadcasters, it will be the largest tournament ever staged. For brands, it will be something else: the most fragmented one. Because the match is no longer where the audience lives. The experience now unfolds around […]

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]]> What brands in the Middle East need to know this World Cup https://campaignme.com/what-brands-in-the-middle-east-need-to-know-this-world-cup/ Tue, 10 Feb 2026 11:59:13 +0000 https://campaignme.com/?p=116013 The upcoming FIFA World Cup is like none that has come before it. It’s the largest in terms of geography and number of qualified teams, and it mainly takes place in a country that’s in the news now for numerous non-footballing reasons. It’s safe to say that World Cup 2026 will be the noisiest tournament […]

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]]> Emirates extends partnership with International Cricket Council https://campaignme.com/emirates-extends-partnership-with-international-cricket-council/ Tue, 04 Jun 2024 08:00:35 +0000 https://campaignme.com/?p=84776 Emirates airlines has extended its longstanding global partnership with the International Cricket Council. The partnership which has spanned for more than three decades, will cover all of ICC’s events, Cricket World Cup, T20 World Cup and Champions Trophy, till 2031. The announcement of Emirates as a Premier Partner comes ahead of the ICC Men’s T20 World […]

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]]> McDonald’s UAE and Studio M turn heated World Cup moments into happy rewards https://campaignme.com/mcdonalds-uae-and-studio-m-turn-heated-world-cup-moments-into-happy-rewards/ Fri, 23 Dec 2022 11:30:35 +0000 https://campaignme.com/?p=56402 As part of its ongoing FIFA World Cup™ promotional campaigns celebrating the first FIFA World Cup™ ever to take place in the region, McDonald’s UAE, in creative partnership with Studio M – its longtime agency partner, continues to reward fans pride and passion for the game with its Happiness Swap campaign. Designed to turn the […]

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]]> Imagination launches interactive experience in Doha Port https://campaignme.com/imagination-launches-interactive-experience-in-doha-port/ Wed, 21 Dec 2022 13:00:54 +0000 https://campaignme.com/?p=56288 Imagination has partnered with Qatar Tourism and Visit Qatar to create an interactive experience for tourists in Doha Port’s new visitor centre. This experience highlights the wealth of experiences and adventures available in Qatar and supports the wider development of the new Port area. Imagination created an immersive user journey with three key zones of […]

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]]> How destination marketers can capitalise on the Middle East buzz – by Sojern’s Stewart Smith https://campaignme.com/how-destination-marketers-can-capitalise-on-the-middle-east-buzz-by-sojerns-stewart-smith/ Tue, 20 Dec 2022 13:00:50 +0000 https://campaignme.com/?p=56247 By Stewart Smith, Managing director Middle East and Africa at Sojern There is a travel spotlight on the Middle East. The region currently leads the world in travel recovery for the fourth quarter of 2022 – and that uptick in travel is primarily due to the biggest football tournament in the world. The event reportedly […]

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]]> Football excitement outside the stadiums – by Promofix’s Elias Wakim https://campaignme.com/football-excitement-outside-the-stadiums-by-promofixs-elias-wakim/ Tue, 13 Dec 2022 08:00:09 +0000 https://campaignme.com/?p=55913 Now that the world cup has reached the final stages, we finally can say that sports in our region are developing fast, and the results achieved by the Saudi and Moroccan teams are beyond expectations. We can also easily say that we have teams that can, in the short term, be able to compete and […]

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