Strategy Archives - Campaign Middle East https://campaignme.com/tag/strategy/ Tue, 14 Jul 2026 12:00:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Strategy Archives - Campaign Middle East https://campaignme.com/tag/strategy/ 32 32 Gaming is more than play https://campaignme.com/gaming-is-more-than-play/ Tue, 14 Jul 2026 12:00:32 +0000 https://campaignme.com/?p=124684 There was a time when gaming was easy to categorise. It was classified under entertainment and often spoken about in the same breath as leisure, youth culture and screen time. That definition no longer reflects what is happening across the GCC region. Today, gaming is not only something audiences consume; it is where they socialise, […]

The post Gaming is more than play appeared first on Campaign Middle East.

]]> People and culture: The agency investment that matters most https://campaignme.com/people-and-culture-the-agency-investment-that-matters-most/ Tue, 14 Jul 2026 07:08:26 +0000 https://campaignme.com/?p=124602 The Middle East’s marketing and advertising industry has reached a turning point. Recent disruption hasn’t just tested business continuity plans; it has exposed how fragile agency culture really is. For years, culture has been treated as a secondary consideration, something discussed alongside perks, office initiatives and employer branding. But agencies are not built on products […]

The post People and culture: The agency investment that matters most appeared first on Campaign Middle East.

]]> Wynn Al Marjan Island picks PHD MENA as media agency of record https://campaignme.com/wynn-al-marjan-island-picks-phd-mena-as-media-agency-of-record/ Thu, 09 Jul 2026 14:30:04 +0000 https://campaignme.com/?p=124369 PHD MENA, an Omnicom Media agency, has been appointed as media agency of record for Wynn Al Marjan Island. The appointment will see PHD MENA support the opening of Wynn’s seventh global destination, in Ras Al Khaimah, marking the brand’s first presence in the Middle East and one of the region’s most high-profile tourism developments. Under the […]

The post Wynn Al Marjan Island picks PHD MENA as media agency of record appeared first on Campaign Middle East.

]]> Johns Hopkins Aramco Healthcare celebrates wider public offering in major rebrand https://campaignme.com/johns-hopkins-aramco-healthcare-celebrates-wider-public-offering-in-major-rebrand/ Mon, 29 Jun 2026 06:42:38 +0000 https://campaignme.com/?p=123935 Johns Hopkins Aramco Healthcare (JHAH) has rebranded to reflect its move from a closed healthcare system serving the Saudi Aramco community into an institution that, from 2025 onwards, has opened to the Kingdom’s wider public. The rebrand aims to unify the hospitals messaging – both internally and externally – and build one narrative that can […]

The post Johns Hopkins Aramco Healthcare celebrates wider public offering in major rebrand appeared first on Campaign Middle East.

]]> Trust, technology and human judgement: The core of PR and communications https://campaignme.com/trust-technology-and-human-judgement-the-core-of-pr-and-communications/ Mon, 22 Jun 2026 13:19:47 +0000 https://campaignme.com/?p=123660 There are moments when industries evolve gradually, and then there are moments when they transform in real time. For communications professionals across the Middle East, that transformation is already here and the region is not merely keeping pace, it is helping define what the future of PR looks like globally. The ICCO World PR Report […]

The post Trust, technology and human judgement: The core of PR and communications appeared first on Campaign Middle East.

]]> MCP: Your best media strategist that doesn’t sleep and doesn’t burn out https://campaignme.com/mcp-your-best-media-strategist-that-doesnt-sleep-and-doesnt-burn-out/ Thu, 11 Jun 2026 11:13:55 +0000 https://campaignme.com/?p=123251 Model Context Protocol (MCP) hasn’t made it into many boardroom conversations yet. That’s exactly the problem. While most marketing leaders are still debating whether to add AI to their workflow, a quieter shift is already underway. AI agents are beginning to talk to each other — reading live campaign data, querying audience platforms, logging decisions […]

The post MCP: Your best media strategist that doesn’t sleep and doesn’t burn out appeared first on Campaign Middle East.

]]> The creator economy level-up https://campaignme.com/the-creator-economy-level-up/ Thu, 11 Jun 2026 09:19:38 +0000 https://campaignme.com/?p=123264 Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should […]

The post The creator economy level-up appeared first on Campaign Middle East.

]]> Communications agency North Seventy Five expands to Abu Dhabi https://campaignme.com/communications-agency-north-seventy-five-expands-to-abu-dhabi/ Mon, 08 Jun 2026 13:45:06 +0000 https://campaignme.com/?p=123025 North Seventy Five, a communications agency founded by Lisa Welsh and Iman Issa, has expanded its operations to Abu Dhabi, UAE. Launched in November 2025 and backed by communications advisory Paritee as a significant owner, the move marks a pivotal step in the agency’s growth strategy and responds to growing demand from clients operating in […]

The post Communications agency North Seventy Five expands to Abu Dhabi appeared first on Campaign Middle East.

]]> Xawiya Studios launches ANA and ARCC for IP, talent rights, AI readiness and compliance https://campaignme.com/xawiya-studios-launches-ana-and-arcc-for-ip-talent-rights-ai-readiness-and-compliance/ Thu, 04 Jun 2026 08:46:43 +0000 https://campaignme.com/?p=122925 Xawiya Studios, a GenAI creative production studio behind, has launched two new divisions — ANA and ARCC — establishing it as a 360-degree AI studio. With the addition of ANA, a dedicated IP and talent rights platform, and ARCC, an AI readiness and compliance check advisory division, Xawiya now offers a complete vertically integrated stack […]

The post Xawiya Studios launches ANA and ARCC for IP, talent rights, AI readiness and compliance appeared first on Campaign Middle East.

]]> Justlife expands PR partnership with Ruder Finn Atteline across the UAE https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/ Mon, 25 May 2026 05:00:10 +0000 https://campaignme.com/?p=122563 Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

The post Justlife expands PR partnership with Ruder Finn Atteline across the UAE appeared first on Campaign Middle East.

]]>