Strategy Archives - Campaign Middle East https://campaignme.com/tag/strategy/ Mon, 22 Jun 2026 13:19:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Strategy Archives - Campaign Middle East https://campaignme.com/tag/strategy/ 32 32 Trust, technology and human judgement: The core of PR and communications https://campaignme.com/trust-technology-and-human-judgement-the-core-of-pr-and-communications/ Mon, 22 Jun 2026 13:19:47 +0000 https://campaignme.com/?p=123660 There are moments when industries evolve gradually, and then there are moments when they transform in real time. For communications professionals across the Middle East, that transformation is already here and the region is not merely keeping pace, it is helping define what the future of PR looks like globally. The ICCO World PR Report […]

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]]> MCP: Your best media strategist that doesn’t sleep and doesn’t burn out https://campaignme.com/mcp-your-best-media-strategist-that-doesnt-sleep-and-doesnt-burn-out/ Thu, 11 Jun 2026 11:13:55 +0000 https://campaignme.com/?p=123251 Model Context Protocol (MCP) hasn’t made it into many boardroom conversations yet. That’s exactly the problem. While most marketing leaders are still debating whether to add AI to their workflow, a quieter shift is already underway. AI agents are beginning to talk to each other — reading live campaign data, querying audience platforms, logging decisions […]

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]]> The creator economy level-up https://campaignme.com/the-creator-economy-level-up/ Thu, 11 Jun 2026 09:19:38 +0000 https://campaignme.com/?p=123264 Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should […]

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]]> Communications agency North Seventy Five expands to Abu Dhabi https://campaignme.com/communications-agency-north-seventy-five-expands-to-abu-dhabi/ Mon, 08 Jun 2026 13:45:06 +0000 https://campaignme.com/?p=123025 North Seventy Five, a communications agency founded by Lisa Welsh and Iman Issa, has expanded its operations to Abu Dhabi, UAE. Launched in November 2025 and backed by communications advisory Paritee as a significant owner, the move marks a pivotal step in the agency’s growth strategy and responds to growing demand from clients operating in […]

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]]> Xawiya Studios launches ANA and ARCC for IP, talent rights, AI readiness and compliance https://campaignme.com/xawiya-studios-launches-ana-and-arcc-for-ip-talent-rights-ai-readiness-and-compliance/ Thu, 04 Jun 2026 08:46:43 +0000 https://campaignme.com/?p=122925 Xawiya Studios, a GenAI creative production studio behind, has launched two new divisions — ANA and ARCC — establishing it as a 360-degree AI studio. With the addition of ANA, a dedicated IP and talent rights platform, and ARCC, an AI readiness and compliance check advisory division, Xawiya now offers a complete vertically integrated stack […]

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]]> Justlife expands PR partnership with Ruder Finn Atteline across the UAE https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/ Mon, 25 May 2026 05:00:10 +0000 https://campaignme.com/?p=122563 Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

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]]> New Balance takes over Alserkal Avenue for Grey Days 2026 https://campaignme.com/new-balance-takes-over-alserkal-avenue-for-grey-days-2026/ Fri, 22 May 2026 12:46:48 +0000 https://campaignme.com/?p=122299 New Balance hosted is annual Grey Days celebration this month, with a takeover of Alserkal Avenue in Dubai under The Grey Days Neighborhood experience. The 10-day event activation saw several partnerships with local, homegrown brands which included workshops, work-out classes, curated menus at artisanal coffee shops and more. Open to the public from 1 May […]

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]]> AI ads: Slop or superpower? https://campaignme.com/ai-ads-slop-or-superpower/ Fri, 22 May 2026 10:49:51 +0000 https://campaignme.com/?p=122403 Everyone is asking whether AI will ruin advertising. I think that is the wrong question. Bad advertising was already everywhere. AI just made it faster. That is why the debate around AI-generated ads has become so emotional. The industry has turned it into another binary argument: human versus machine, craft versus automation, soul versus scale. […]

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]]> Performance marketing: The growth engine GCC is building on https://campaignme.com/performance-marketing-the-growth-engine-gcc-is-building-on/ Mon, 18 May 2026 13:48:08 +0000 https://campaignme.com/?p=122169 Across the UAE and Saudi Arabia, performance marketing has crossed a threshold. It is no longer a supplemental tactic or a test-and-learn channel it is becoming one of the primary pillars brands build on when constructing scalable, measurable, and resilient revenue engines in a mobile-first economy. That shift is being driven by one of the […]

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]]> Saudi Arabia’s AlUla Tour wins 179m interactions with campaign concept rooted in ‘FOMO’ https://campaignme.com/saudi-arabias-alula-tour-wins-179m-interactions-with-campaign-concept-rooted-in-fomo/ Mon, 18 May 2026 09:42:59 +0000 https://campaignme.com/?p=122141 The AlUla Tour, a road cycling stage race hosted by Saudi Arabia’s Ministry of Sports and the Saudi Cycling Federation, launched a campaign for its 2026 season to bring the tour greater cultural visibility from audiences in Saudi Arabia and the wider GCC . Developed in partnership with creative agency Takkah, the campaign – titled […]

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