Sports Marketing Archives - Campaign Middle East https://campaignme.com/tag/sports-marketing/ Wed, 24 Jun 2026 13:53:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sports Marketing Archives - Campaign Middle East https://campaignme.com/tag/sports-marketing/ 32 32 Snapchat research reveals how football fandom is moving beyond the match https://campaignme.com/snapchat-research-reveals-how-football-fandom-is-moving-beyond-the-match/ Wed, 24 Jun 2026 13:52:11 +0000 https://campaignme.com/?p=123769 Football fandom is increasingly being shaped by conversation, community and real-time participation, according to new research released today by Snapchat. The findings reveal that for young fans across Saudi Arabia and the UAE, the match is no longer the entire experience, with messaging, group chats and mobile engagement becoming central to how supporters follow the […]

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]]> Is it too late to plan your FIFA World Cup campaign? https://campaignme.com/is-it-too-late-to-plan-your-fifa-world-cup-campaign/ Wed, 10 Jun 2026 09:53:42 +0000 https://campaignme.com/?p=123182 It’s almost time once again for the greatest show on earth: The FIFA World Cup 2026. With just a few days to go until kick off in Mexico City, it’s still not too late for your brand to capitalise on the upcoming festival of football. This will be the biggest World Cup in history. A […]

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]]> Coca-Cola and Rahma Riad release Middle East football anthem for FIFA World Cup https://campaignme.com/coca-cola-and-rahma-riad-release-middle-east-football-anthem-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 07:10:07 +0000 https://campaignme.com/?p=123169 Acclaimed artist Rahma Riad has dropped a new anthem celebrating the passion and pride of football fans across the Middle East ahead of the FIFA World Cup 2026, the world’s biggest football tournament this summer. The song called ‘First Among the Best’, has been recorded in collaboration with Coca-Cola, an official FIFA World Cup 2026™ […]

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]]> Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder https://campaignme.com/equiti-groups-fxpesa-reveals-sports-sponsorship-deal-with-nairobi-city-thunder/ Tue, 02 Jun 2026 04:00:03 +0000 https://campaignme.com/?p=122703 Equiti Group‘s FXPesa, a CMA-licensed broker, has revealed its official partnership with Nairobi City Thunder (NCT) as the Official Trading Partner for the 2026 season. This collaboration places the leading online broker at the centre of one of the Kenya’s rising and most exciting basketball franchises. Colin Rasmussen, Founder and CEO of Nairobi City Thunder, […]

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]]> The 11.5th player: an entertainment asset football has always had but never owned https://campaignme.com/the-11-5th-player-an-entertainment-asset-football-has-always-had-but-never-owned/ Mon, 01 Jun 2026 04:00:09 +0000 https://campaignme.com/?p=122650 Many football clubs have mascots.  The thinking is rooted in something football already understands instinctively. Fans are widely recognised as the 12th player: the emotional engine behind the club, present in the stands, belonging to the game as much as anyone on the pitch. The mascot sits exactly halfway between. It is the bridge between […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029 https://campaignme.com/equiti-jordan-becomes-official-partner-of-jordan-tennis-federation-through-2029/ Mon, 25 May 2026 08:08:34 +0000 https://campaignme.com/?p=122515 Equiti Group Limited (Jordan), a JSC-regulated broker and part of Equiti Group, has signed a new three-year agreement with Jordan Tennis Federation, becoming the official partner of the Federation from May 2026 through April 2029. Through the partnership, Equiti will support the Federation’s national and international programmes and events, helping expand the reach of tennis […]

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]]> What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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