Sports Marketing Archives - Campaign Middle East https://campaignme.com/tag/sports-marketing/ Wed, 03 Jun 2026 14:04:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sports Marketing Archives - Campaign Middle East https://campaignme.com/tag/sports-marketing/ 32 32 Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder https://campaignme.com/equiti-groups-fxpesa-reveals-sports-sponsorship-deal-with-nairobi-city-thunder/ Tue, 02 Jun 2026 04:00:03 +0000 https://campaignme.com/?p=122703 Equiti Group‘s FXPesa, a CMA-licensed broker, has revealed its official partnership with Nairobi City Thunder (NCT) as the Official Trading Partner for the 2026 season. This collaboration places the leading online broker at the centre of one of the Kenya’s rising and most exciting basketball franchises. Colin Rasmussen, Founder and CEO of Nairobi City Thunder, […]

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]]> The 11.5th player: an entertainment asset football has always had but never owned https://campaignme.com/the-11-5th-player-an-entertainment-asset-football-has-always-had-but-never-owned/ Mon, 01 Jun 2026 04:00:09 +0000 https://campaignme.com/?p=122650 Many football clubs have mascots.  The thinking is rooted in something football already understands instinctively. Fans are widely recognised as the 12th player: the emotional engine behind the club, present in the stands, belonging to the game as much as anyone on the pitch. The mascot sits exactly halfway between. It is the bridge between […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029 https://campaignme.com/equiti-jordan-becomes-official-partner-of-jordan-tennis-federation-through-2029/ Mon, 25 May 2026 08:08:34 +0000 https://campaignme.com/?p=122515 Equiti Group Limited (Jordan), a JSC-regulated broker and part of Equiti Group, has signed a new three-year agreement with Jordan Tennis Federation, becoming the official partner of the Federation from May 2026 through April 2029. Through the partnership, Equiti will support the Federation’s national and international programmes and events, helping expand the reach of tennis […]

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]]> What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai https://campaignme.com/sports-and-entertainment-marketing-agency-fuse-part-of-omnicom-media-launches-in-dubai/ Thu, 07 May 2026 08:00:16 +0000 https://campaignme.com/?p=121658 Fuse, a global sport and entertainment marketing agency, part of Omnicom Media, has launched its Dubai office, expanding its presence in the Gulf region. The move reflects Fuse’s long-term commitment to the market, building on its presence in Saudi Arabia and responding to growing demand from brands seeking to connect with audiences through sport, entertainment […]

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]]> How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/ Tue, 28 Apr 2026 07:38:26 +0000 https://campaignme.com/?p=121152 Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional […]

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]]> World Sports Advertising opens Dubai office to accelerate global sports marketing ambitions https://campaignme.com/world-sports-advertising-opens-dubai-office-to-accelerate-global-sports-marketing-ambitions/ Tue, 28 Apr 2026 06:59:32 +0000 https://campaignme.com/?p=121149 Media Agency Group (MAG) founder and chief executive Lee Dentith has taken World Sports Advertising to Dubai, extending the sports marketing and sponsorship brokering agency’s footprint into the Middle East. World Sports Advertising operates as a standalone entity alongside parent company Media Agency Group (MAG), built around a single mandate: connecting brands with elite sports […]

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