Saudi Report Archives - Campaign Middle East https://campaignme.com/tag/saudi-report/ Thu, 14 May 2026 07:05:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saudi Report Archives - Campaign Middle East https://campaignme.com/tag/saudi-report/ 32 32 The next saudi transformation won’t be digital; it will be resilient https://campaignme.com/the-next-saudi-transformation-wont-be-digital-it-will-be-resilient/ Thu, 14 May 2026 07:05:30 +0000 https://campaignme.com/?p=121984 For the better part of the last decade, digital transformation has been the language of progress. Then Covid made it urgent. Companies had to move fast. Customer journeys shifted online. Operations were reworked and business models had to adapt under pressure. In that moment, transforming digitally was not simply an ambition; it was how businesses […]

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]]> Saudi Report 2026: Perspective is the strategy https://campaignme.com/saudi-report-2026-perspective-is-the-strategy/ Tue, 12 May 2026 10:05:06 +0000 https://campaignme.com/?p=121895 Have we made ‘local’ the answer before asking the question? There’s a new rule in Saudi’s marketing industry: local wins. What we say and how we say it. Who we show. What we do. What we stand for. It is no longer just a creative choice; it is an expectation. The agency has to be […]

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]]> Saudi Report 2026: When words aren’t enough https://campaignme.com/saudi-report-2026-when-words-arent-enough/ Tue, 12 May 2026 06:00:19 +0000 https://campaignme.com/?p=121853 In times of uncertainty, brands in Saudi Arabia and across the Middle East region tend to respond in one of two ways: they either go quiet, waiting for clarity, or they return quickly, filling the space with activity, offers and messaging to regain momentum. Neither approach works for long. When the environment is shifting – […]

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]]> Saudi Report 2026: Leading with authenticity across borders https://campaignme.com/saudi-report-2026-leading-with-authenticity-across-borders/ Tue, 12 May 2026 05:20:17 +0000 https://campaignme.com/?p=121850 In a world saturated with noise, authenticity is what truly makes the difference. We live in an era where connection is constant, but understanding is rare. Social media has erased distance, yet empathy is still missing. What really resonates is not perfection, but honesty. Genuineness builds trust because it requires risk. When someone speaks their […]

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]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> Saudi Report 2026: Building global relevance without losing identity https://campaignme.com/saudi-report-2026-building-global-relevance-without-losing-identity/ Mon, 11 May 2026 14:00:09 +0000 https://campaignme.com/?p=121813 Airlines have always played a role that extends well beyond transport. For many travellers, they shape the first and last impression of a country, influencing how it is experienced long before landing and how it is remembered long after departure. From service and reliability to the finer details of the onboard experience, each of Saudia’s […]

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]]> Saudi Report 2026: A marketer’s unpopular opinion – ‘the best ad in the room’ https://campaignme.com/saudi-report-2026-a-marketers-unpopular-opinion-the-best-ad-in-the-room/ Mon, 11 May 2026 06:00:23 +0000 https://campaignme.com/?p=121817 Ask someone to name the most creative ad they’ve ever seen. They’ll say Apple. They’ll say Nike. Maybe Spotify. Maybe a car brand. Possibly a bank. Almost no one says Ariel. And yet, if you follow the awards, the ones handed out by the people who actually judge creative work for a living, fast-moving consumer […]

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]]> Saudi Arabia’s Vision 2030 is the “right example that will be replicated” https://campaignme.com/saudi-arabias-vision-2030-is-the-right-example-that-will-be-replicated/ Thu, 01 Jun 2023 12:44:56 +0000 https://campaignme.com/?p=62493 Saudi Arabia’s acceleration into a high-tech future is a direct reflection of the Kingdom’s vision and the endorsement of government entities extended to start-up communities and tech entrepreneurs. Having a vision of driving the country into a high-tech future is an ambitious plan that requires heavy investment in technology infrastructure, education and innovation. In this […]

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]]> Call for agency listings – Campaign’s Saudi Report 2022 https://campaignme.com/call-for-agency-listings-campaigns-saudi-report-2022/ Mon, 25 Apr 2022 07:40:48 +0000 https://campaignme.com/?p=47826 After the resounding success of last year’s Saudi Report 2021, Campaign Middle East announces publication of its 2nd annual Saudi Report 2022, a supplement dedicated to the media, marketing and advertising scene in Saudi Arabia. Please find here the link to last year’s edition. The social and political changes in the kingdom, as well as […]

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]]> Call for agency listings – Campaign’s Saudi Report 2021 https://campaignme.com/call-for-agency-listings-campaigns-saudi-report-2021/ Wed, 21 Apr 2021 12:28:21 +0000 https://campaignme.com/?p=35322 On May 30, 2021, Campaign Middle East will publish a supplement dedicated to the media, marketing and advertising scene in Saudi Arabia. When King Salman succeeded to the Saudi throne in 2015 following the death of his brother King Abdullah, he appointed his son Mohammed bin Salman as minister of defence. In 2017, ‘MBS’ was […]

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