new business Archives - Campaign Middle East https://campaignme.com/tag/new-business/ Tue, 30 Jun 2026 13:50:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png new business Archives - Campaign Middle East https://campaignme.com/tag/new-business/ 32 32 SOCIALEYEZ appoints Nadia and Alaa as Creative Directors https://campaignme.com/socialeyez-appoints-nadia-alken-and-alaa-demachki-as-creative-directors/ Tue, 30 Jun 2026 12:55:49 +0000 https://campaignme.com/?p=124003 SOCIALEYEZ, a team of creative strategists in the Middle East recently revealed as a part of the RAIYN communications network, has appointed Nadia Alken and Alaa Demachkie as Creative Directors, further strengthening its leadership team as it continues its growth trajectory. Joining the agency as Creative Director, Nadia Alken will focus on strengthening client relationships, […]

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]]> The pitch paradox: Win hearts, then win the room https://campaignme.com/the-pitch-paradox-win-hearts-then-win-the-room/ Mon, 18 May 2026 11:52:45 +0000 https://campaignme.com/?p=122178 There’s a moment every agency person lives for. You’ve just presented. The room goes quiet. Then the chief marketing officer (CMO) leans forward and says, “I love it”. Two seconds of pure euphoria. And then, “So … how do we move forward?” Congratulations! You’ve just cleared the first hurdle, and you’re standing directly in front […]

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]]> Publicis Media Middle East appoints Maya Bou Ajram as CSO https://campaignme.com/publicis-media-middle-east-appoints-maya-bou-ajram-as-chief-strategy-officer/ Mon, 11 May 2026 13:55:09 +0000 https://campaignme.com/?p=121824 Publicis Media Middle East has appointed Maya Bou Ajram as Chief Strategy Officer. In this role, Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the region, bringing cohesive end-to-end strategic solutions to clients across the board. Tony Wazen, CEO, Publicis Media Middle East […]

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]]> From comparison to conviction; from process to outcome https://campaignme.com/from-comparison-to-conviction-from-process-to-outcome/ Mon, 11 May 2026 05:20:21 +0000 https://campaignme.com/?p=121807 The pitch process is broken. There, I said it. I started as a client lead: managing accounts, holding the relationship and living with the consequences of how a pitch was run. Then, I moved into managing growth, pitching and chasing new business, learning how the system works from the inside. Now, I run an agency. […]

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]]> Entourage adds a string of high-profile clients to its portfolio https://campaignme.com/entourage-adds-a-string-of-high-profile-clients-to-its-portfolio/ Mon, 20 Apr 2026 14:05:53 +0000 https://campaignme.com/?p=120795 Integrated communications, advertising and experiential marketing agency entourage has secured four new business wins, with mandates spanning regional and global markets. The new accounts include a global communications scope for Aramco, an integrated marketing campaign for Al Dhannah City, the conception, production and delivery of the Roshn Saudi League Closing Ceremony and a digital and […]

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]]> Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/ Mon, 20 Apr 2026 05:00:06 +0000 https://campaignme.com/?p=120721 Publicis Media Middle East has been ranked the #1 media group in the GCC region for total new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry. In total new business, which includes retention wins, WPP Media MENA and Omnicom Media – MENA are […]

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]]> Free Zones Authority of Ajman picks new Marketing Director https://campaignme.com/free-zones-authority-of-ajman-picks-new-marketing-director/ Thu, 09 Jan 2025 04:45:57 +0000 https://campaignme.com/?p=94525 The Free Zones Authority of Ajman (FZAA) has appointed Neha Thomas as its new Marketing Director with the aim of accelerating growth and enhancing its global presence. In her new role, Thomas will oversee all marketing activities for FZAA, including Ajman Free Zone, Ajman Media City, and Al Zorah Free Zone. She will focus on […]

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]]> Agencies should place greater stock on retaining clients – by Wavemaker’s James Wilde https://campaignme.com/agencies-should-place-greater-stock-on-retaining-clients-by-wavemakers-james-wilde/ Fri, 13 Jan 2023 10:58:42 +0000 https://campaignme.com/?p=57146 By James Wilde, head of new business, Wavemaker Last year was healthy for Wavemaker’s growth team, reflected by the fact we recently ranked highly in Campaign‘s UK new-business league. While we have been celebrating the new wins with gusto, we are also extremely proud of the clients that we have retained. After all, retaining a client […]

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]]> To marry or live together? https://campaignme.com/marry-live-together/ Thu, 09 Feb 2017 11:06:21 +0000 https://campaignme.com/?p=12186 Active’s Louay al-Samarrai explains why his agency has finally decided to settle down with a permanent partner With the advent of social and digital media and data-driven everything, it’s become even more trendy for independent agencies to not only evolve their service offerings to survive and compete, but to also remain open to the advances […]

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]]> Guinness World Records seeks PR agency for UAE and Saudi Arabia https://campaignme.com/guinness-world-records-issues-rfp-pr-duties-uae-saudi-arabia/ Sun, 09 Oct 2016 06:53:36 +0000 https://campaignme.com/?p=11370 Guinness World Records, the global authority on record breaking, is looking for an agency to handle its consumer and trade public relations in the UAE and Saudi Arabia. This follows the opening of its Dubai office in 2013. A statement from the company says: “The brief for the PR agency that wins the UAE/Saudi Arabia […]

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