Mada Media Archives - Campaign Middle East https://campaignme.com/tag/mada-media/ Tue, 23 Jun 2026 09:23:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mada Media Archives - Campaign Middle East https://campaignme.com/tag/mada-media/ 32 32 Where the out-of-home advertising sector in Dubai stands today https://campaignme.com/where-the-out-of-home-advertising-sector-in-dubai-stands-today/ Tue, 23 Jun 2026 09:23:31 +0000 https://campaignme.com/?p=123702 I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. These meetings revealed strong investor confidence in the country’s economic stability and resilience, built on the solid foundations our wise leadership has long established. […]

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]]> Mada Media awards 21 digital unipoles on Sheikh Zayed Road to Hypermedia https://campaignme.com/mada-media-awards-tender-for-21-digital-unipoles-on-sheikh-zayed-road-to-hypermedia/ Mon, 08 Jun 2026 07:50:21 +0000 https://campaignme.com/?p=123005 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetisation of 21 digital unipoles as billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]

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]]> Mada Media launches exclusive bid to support national SMEs https://campaignme.com/mada-media-launches-exclusive-bid-to-support-national-smes/ Fri, 22 May 2026 11:08:20 +0000 https://campaignme.com/?p=122414 In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced […]

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]]> Hills doubles down on OOH with AED1bn infrastructure investment https://campaignme.com/hills-doubles-down-on-ooh-with-aed-1bn-infrastructure-investment/ Tue, 12 May 2026 10:33:21 +0000 https://campaignme.com/?p=121618 Hills Advertising has revealed that it is investing AED1bn (approximately $272m) towards the expansion and digisation of its out-of-home (OOH) network in Dubai. The development is a part of Dubai’s broader OOH landscape, which is managed by Mada Media, which oversees the organisation and development of the sector. The invested amount will go towards the […]

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]]> Aditi Khare joins Mada Media as Chief Marketing Associate https://campaignme.com/aditi-khare-joins-mada-media-as-chief-marketing-associate/ Thu, 07 May 2026 06:09:02 +0000 https://campaignme.com/?p=121679 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai,  has appointed Aditi Khare as Chief Marketing Associate. With more than 12 years of global marketing experience, Khare brings a strong track record of building high-impact brand campaigns and driving brand growth across markets including the UAE, China, […]

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]]> Mada Media signs advertising contracts worth nearly AED1bn in Q1 2026 https://campaignme.com/mada-media-signs-advertising-contracts-worth-nearly-aed1bn-in-q1-2026/ Tue, 05 May 2026 06:14:44 +0000 https://campaignme.com/?p=121465 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has signed advertising contracts with a total value of approximately AED1 billion in the first quarter of 2026 . The agreements, spanning five to seven years, reflect continued momentum in the sector and reinforce Dubai’s position as a […]

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]]> Mada Media, Hills Advertising sign deal for advanced DOOH integration in Dubai https://campaignme.com/mada-media-hills-advertising-sign-deal-for-advanced-dooh-integration-in-dubai/ Mon, 20 Apr 2026 08:16:23 +0000 https://campaignme.com/?p=120741 Mada Media has signed an agreement with media agency Hills Advertising wherein its portfolio of premium advertising assets across various streets in Dubai will be managed by the company to enhance the digitalisation of out-of-home (OOH) assets in the city. Mada Media, the company responsible for organising, developing and managing the OOH advertising sector in […]

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]]> Mada Media awards strategic OOH bid to PHI advertising in Dubai https://campaignme.com/mada-media-awards-strategic-ooh-bid-to-phi-advertising-in-dubai/ Tue, 07 Apr 2026 12:20:06 +0000 https://campaignme.com/?p=118991 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has awarded a strategic OOH advertising bid to PHI Advertising. The contract was awarded during a signing ceremony in the presence of Mansoor Al Sabahi, Chief Executive Officer, Mada Media, and Naif Saleh Al Rajhi, Chairman, PHI Advertising. The […]

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]]> Mada Media awards strategic OOH bid to Choueiri Group’s Arabian Outdoor https://campaignme.com/mada-media-awards-strategic-ooh-bid-to-choueiri-groups-arabian-outdoor/ Tue, 31 Mar 2026 08:46:44 +0000 https://campaignme.com/?p=118400 Mada Media – the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai – has awarded a strategic OOH advertising bid to Arabian Outdoor, a Choueiri Group brand. Under this contract, Arabian Outdoor has been granted the rights to install, operate, invest in and generate revenue from […]

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]]> Mada Media offers investment opportunity for 21 digital unipoles in Dubai https://campaignme.com/mada-media-offers-investment-opportunity-for-21-digital-unipoles-in-dubai/ Wed, 25 Mar 2026 10:14:09 +0000 https://campaignme.com/?p=118153 Mada Media, the entity responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in Dubai, has launched a new tender for premium digital advertising assets located along one of the emirate’s busiest transportation corridors. Under this tender, referenced as (MM/COM/26-0010), Mada Media invites licensed advertising companies with proven experience in managing large-scale outdoor […]

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