machine learning Archives - Campaign Middle East https://campaignme.com/tag/machine-learning/ Wed, 29 Apr 2026 16:04:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png machine learning Archives - Campaign Middle East https://campaignme.com/tag/machine-learning/ 32 32 Tapper appoints Steven Ghoussain as Head of Data Science as regional expansion continues https://campaignme.com/tapper-appoints-steven-ghoussain-as-head-of-data-science-as-regional-expansion-continues/ Wed, 29 Apr 2026 14:00:34 +0000 https://campaignme.com/?p=121216 Tapper, the traffic quality infrastructure for Google, Meta, Tiktok, and mobile app acquisition helping performance marketers protect budgets and improve acquisition efficiency, has appointed Steven Ghoussain as Head of Data and AI. Ghoussain joins Tapper with deep experience across fraud prevention, machine learning and large-scale data science leadership. Over the course of his career, he […]

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]]> belong rebrands with bold mission to ‘make digital matter’ https://campaignme.com/belong-rebrands-with-bold-mission-to-make-digital-matter/ Mon, 19 Jan 2026 08:10:59 +0000 https://campaignme.com/?p=114686 belong, a Dubai-based digital product agency formerly known as Belong Interactive, has unveiled a new brand identity and strategic direction centred on a clear mission: to make digital matter. This repositioning marks a strategic evolution for the agency – from crafting immersive experiences to building ‘Living Platforms’ – adaptive, data-powered digital ecosystems designed to fuel business […]

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]]> The future of the advertising in the presence of AI and automation https://campaignme.com/the-future-of-the-advertising-in-the-presence-of-ai-and-automation/ Mon, 16 Jun 2025 08:02:00 +0000 https://campaignme.com/?p=103818 An industry ruled predominantly by human creativity, now finds itself contemplating the creative capabilities of AI. But to reduce such a diverse industry to just the mass production of creative content is to overlook the true breadth of marketing of AI. Just as it is limiting to define marketing solely by one of its outputs, […]

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]]> Havas ME launches CSA to help clients enhance ROI through data, tech insights https://campaignme.com/havas-me-launches-csa-to-help-clients-enhance-roi-through-data-tech-insights/ Wed, 09 Oct 2024 06:50:17 +0000 https://campaignme.com/?p=90730 Havas Middle East has launched CSA, a global brand within the agency network dedicated to enhancing the clients’ understanding of customer data and improving ROI through analytics and machine learning solutions. This expansion into the Middle East follows successful launches in global markets including Australia and New Zealand, Poland, Germany, India, and China – bringing […]

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]]> Leveraging the ‘AI’ in brain power to understand your customer https://campaignme.com/leveraging-the-ai-in-brain-power-to-understand-your-customer/ Tue, 08 Oct 2024 07:51:39 +0000 https://campaignme.com/?p=90672 Artificial intelligence (AI) and machine learning (ML) are transforming how brands operate – and most importantly – thrive. These technologies are driven by complex algorithms and are providing brands with unmatched insights into customer behaviour and preferences. AI and ML are helping companies stay one step ahead of the curve. Without a doubt, AI is […]

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]]> Data-driven marketing: A forest for the trees https://campaignme.com/data-driven-marketing-a-forest-for-the-trees/ Fri, 04 Oct 2024 05:51:53 +0000 https://campaignme.com/?p=90454 In the era of artificial intelligence (AI), data has emerged as the most valuable currency for marketers. Machine learning (ML) and generative AI (GenAI) have the potential to revolutionise marketing practices, but their effectiveness depends on the quality and accessibility of data. The more comprehensive and accurate the data, the better AI systems can provide […]

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]]> From speculation to solutions: AI digital marketing strategies https://campaignme.com/from-speculation-to-solutions-ai-digital-marketing-strategies/ Mon, 22 Jul 2024 08:07:51 +0000 https://campaignme.com/?p=87415 In the digital marketing realm, artificial Intelligence (AI) has evolved from a speculative concept to a pivotal force. As businesses navigate this dynamic landscape, the crucial question arises: Will we merely observe or actively harness AI’s potential to transform our marketing strategies? Understanding AI in digital marketing AI in digital marketing leverages advanced capabilities such […]

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]]> E& launches AI powered telcom store https://campaignme.com/e-launches-ai-powered-telcom-store/ Tue, 17 Oct 2023 12:14:47 +0000 https://campaignme.com/?p=70420 e& has launched the world’s first independent telecom store powered by AI tech.  ‘EASE’ (Etisalat by e& autonomous store experience) will help customers to seamlessly purchase its products and services. The store will bring the future of retail to the UAE with its combination of AI, machine learning, facial recognition, smart gates, robotics, smart-shelves and […]

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]]> The rise of the influencer agency https://campaignme.com/the-rise-of-the-influencer-agency/ Thu, 13 Apr 2023 07:00:48 +0000 https://campaignme.com/?p=59718 Influencer marketing has become a popular trend in recent years, especially in the Middle East. Brands are leveraging the power of social media influencers to promote their products and services to a large audience. This trend has also led to the rise of influencer marketing agencies, which connect brands with the right influencers to ensure […]

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]]> Growing trend: influencer marketing – by MBR Recruitment’s Sanjana Bhosale https://campaignme.com/growing-trend-influencer-marketing-by-mbrs-recruitment/ Wed, 01 Mar 2023 12:24:11 +0000 https://campaignme.com/?p=58341 By Sanjana Bhosale, senior recruitment consultant, MBR Recruitment The future of influencer marketing in the Middle East is expected to continue to grow, with more brands recognising the importance of using social media influencers to reach their target audiences. As the market becomes more crowded, there is likely to be an increased emphasis on data-driven […]

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