long-term Archives - Campaign Middle East https://campaignme.com/tag/long-term/ Mon, 25 May 2026 07:22:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png long-term Archives - Campaign Middle East https://campaignme.com/tag/long-term/ 32 32 In these complex times, real brand influence starts with knowing who you are https://campaignme.com/in-these-complex-times-real-brand-influence-starts-with-knowing-who-you-are/ Mon, 25 May 2026 07:22:40 +0000 https://campaignme.com/?p=122489 Dubai has a way of speeding things up. Ideas move fast here, and so do ambitions. It’s part of what makes being a brand in this market so electric. Brands are born overnight, trends catch fire in days, and audiences expect something new before the last campaign has even wrapped. It’s a thrilling kind of […]

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]]> Saudi Report 2026: From campaigns to ecosystems https://campaignme.com/saudi-report-2026-from-campaigns-to-ecosystems/ Mon, 18 May 2026 12:27:51 +0000 https://campaignme.com/?p=122183 For years, global brands approached Saudi as a localisation exercise: adapt the message, translate the campaign and adjust the visuals. Today, that approach is no longer enough. What we’re seeing across industries, from real estate to food and beverage (F&B), is a fundamental shift away from traditional marketing toward full go-to-market (GTM) thinking. The brands […]

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]]> Organisational alignment for long-term brand growth https://campaignme.com/organisational-alignment-for-long-term-brand-growth/ Mon, 03 Nov 2025 06:45:44 +0000 https://campaignme.com/?p=111184 During a recent campaign review, a cross-functional team presented immaculate dashboards that proved our quarter was on track. Clicks were up, costs were down and every platform we partnered with claimed credit. Yet, when I asked what a customer would remember in six months, the room stalled. The work was efficient, not distinctive. That moment […]

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]]> Future of programmatic in the MENA region: Why adtech and martech integration is essential https://campaignme.com/future-of-programmatic-in-the-mena-region-why-adtech-and-martech-integration-is-essential/ Tue, 28 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=110909 The digital advertising playbook is being rewritten. Consumers in the Middle East now move fluidly across connected TV (CTV), streaming platforms, digital out-of-home (DOOH), email and mobile. Legacy marketing stacks can’t keep up, while budgets are under pressure to deliver both measurable performance and long-term brand equity. From fragmentation to orchestration Disconnected adtech and martech […]

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]]> Bring back balance: Where do we stand on brand and performance? https://campaignme.com/bring-back-balance-where-do-we-stand-on-brand-and-performance/ Fri, 13 Jun 2025 13:50:02 +0000 https://campaignme.com/?p=103715 Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […]

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]]> Are procurement teams killing creativity or saving brands? https://campaignme.com/are-procurement-teams-killing-creativity-or-saving-brands/ Tue, 10 Jun 2025 04:40:46 +0000 https://campaignme.com/?p=103498 In the competitive world of marketing and advertising, procurement professionals often find themselves at the centre of a longstanding debate. Are they the gatekeepers stifling creativity, or the unsung heroes safeguarding brands? The answer, as with many complex relationships, lies somewhere in between. Agencies frequently view procurement as an obstacle; the middlemen who slow down […]

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