Identity Archives - Campaign Middle East https://campaignme.com/tag/identity/ Mon, 08 Jun 2026 13:55:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Identity Archives - Campaign Middle East https://campaignme.com/tag/identity/ 32 32 Communications agency North Seventy Five expands to Abu Dhabi https://campaignme.com/communications-agency-north-seventy-five-expands-to-abu-dhabi/ Mon, 08 Jun 2026 13:45:06 +0000 https://campaignme.com/?p=123025 North Seventy Five, a communications agency founded by Lisa Welsh and Iman Issa, has expanded its operations to Abu Dhabi, UAE. Launched in November 2025 and backed by communications advisory Paritee as a significant owner, the move marks a pivotal step in the agency’s growth strategy and responds to growing demand from clients operating in […]

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]]> Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director https://campaignme.com/aces-of-space-appoints-rohma-theunissen-as-brand-strategy-director/ Thu, 14 May 2026 08:45:28 +0000 https://campaignme.com/?p=122010 Aces of Space has appointed Rohma Theunissen as Brand Strategy Director, marking a significant step in the agency’s continued evolution as a global design and branding consultancy operating across strategy, identity and experience. In the new role, Theunissen will lead strategic development across the agency’s portfolio, focusing on brand positioning, customer experience, storytelling and long-term […]

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]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> Why early childhood education is a key growth category for marketers https://campaignme.com/why-early-childhood-education-is-the-next-growth-category-for-marketers/ Fri, 01 May 2026 07:09:49 +0000 https://campaignme.com/?p=121361 Since 2010, I worked in FMCG between Procter & Gamble and Nestlé. I had the privilege of building brands that sit in the most intimate spaces of family life – Pampers and Nido among them. FMCG teaches you discipline. It teaches you about brand and business growth through positioning, segmentation, distribution and trust. It teaches […]

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]]> Beyond the screen: How AI, VR and gamification are defining the next generation of play https://campaignme.com/beyond-the-screen-how-ai-vr-and-gamification-are-defining-the-next-generation-of-play/ Wed, 29 Apr 2026 06:17:11 +0000 https://campaignme.com/?p=121213 The economics of modern game development and play have fundamentally shifted. As the cost and complexity of producing triple-A titles have risen, studios have moved away from single-purchase releases toward persistent live-service ecosystems. The industry is no longer a collection of games competing for attention, but a network of digital worlds competing for time, identity […]

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]]> MAHE Dubai’s film campaign signals a shift in how education institutions market themselves https://campaignme.com/mahe-dubais-film-campaign-signals-a-shift-in-how-education-institutions-market-themselves/ Tue, 28 Apr 2026 07:49:37 +0000 https://campaignme.com/?p=121160 As competition intensifies in the UAE’s higher education sector, universities are rethinking how they present themselves to prospective students. Where rankings, facilities and programme breadth once dominated the conversation, a new wave of marketing is leaning into identity, belonging and personal transformation. That shift is reflected in a recent brand film from Manipal Academy of […]

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]]> How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/ Tue, 28 Apr 2026 07:38:26 +0000 https://campaignme.com/?p=121152 Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional […]

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]]> Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership https://campaignme.com/dubai-lynx-mcn-reveals-see-it-be-it-in-mena-to-accelerate-female-creative-leadership/ Mon, 20 Apr 2026 09:15:28 +0000 https://campaignme.com/?p=120750 Dubai Lynx, in collaboration with Middle East Communications Network (MCN) and its agencies, part of Omnicom, has revealed the launch of See It Be It: Connects in the MENA region. See It Be It: Connects is a high-impact leadership programme designed to accelerate the careers of women across the creative, media and marketing industries into leadership roles. […]

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]]> Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together https://campaignme.com/saudia-adidas-reveal-made-to-fly-brand-collab-bringing-culture-sport-and-identity-together/ Mon, 20 Apr 2026 05:30:38 +0000 https://campaignme.com/?p=120729 Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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