food Archives - Campaign Middle East

Stephen Worsley to lead Golin Ketchum MENA as MD following global merger

Anup Oommen — Fri, 19 Jun 2026 05:31:40 +0000

Golin Ketchum has officially launches as the combined agency formed through the merger of Golin and Ketchum. In the MENA region, Stephen Worsley, the Managing Director of Golin MENA, will now head up the merged agency as Managing Director of Golin Ketchum MENA. For existing clients, day-to-day teams and relationships remain intact, preserving the partnership […]

The post Stephen Worsley to lead Golin Ketchum MENA as MD following global merger appeared first on Campaign Middle East.

The future of influencer marketing lies in human+AI coexistence: TEN-X report

Anup Oommen — Mon, 04 May 2026 06:36:52 +0000

The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

The post The future of influencer marketing lies in human+AI coexistence: TEN-X report appeared first on Campaign Middle East.

BigTime launches Goody campaign with a fresh Ramadan outlook

Ishwari Khatu — Fri, 27 Feb 2026 11:57:39 +0000

For food solutions brand Goody’s Ramadan campaign, agency BigTime Creative Shop stepped away from the familiar motifs of shared tables and crowded living rooms to focus on a topic that’s much touched upon – people who are observing Ramadan away from home. It aims to reflect a new Ramadan culture that is shaped by mobility, […]

The post BigTime launches Goody campaign with a fresh Ramadan outlook appeared first on Campaign Middle East.

Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia

Anup Oommen — Thu, 05 Feb 2026 08:25:53 +0000

Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia. To raise awareness about the launch of the amusement park, which offers thrilling rides, […]

The post Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia appeared first on Campaign Middle East.

ESG: Key ingredients for branding success

Campaign Editorial — Mon, 04 Nov 2024 08:52:44 +0000

Let’s start with the facts: More than 70 per cent of global consumers are actively changing their buying habits to reduce their environmental impact, according to a study by the United Nations. If your brand isn’t riding the sustainability wave, you’re not just missing out – you’re sinking. Sustainability isn’t some trendy buzzword anymore – […]

The post ESG: Key ingredients for branding success appeared first on Campaign Middle East.

Careem soon-to-launch campaign offers customers “an address in the sand”

Anup Oommen — Mon, 21 Oct 2024 08:55:05 +0000

How can customers order food or snacks on the UAE’s beaches? Careem has come with a solution! ‘The Everything App‘ has shared details of its upcoming Careem Beach campaign, which offers beachgoers a precise ‘address in the sand’. The Careem Beach service, and its corresponding campaign, will shed light on a beach essential: a GPS-enabled […]

The post Careem soon-to-launch campaign offers customers “an address in the sand” appeared first on Campaign Middle East.

FACT London to capture essence of London for Middle East market

Anup Oommen — Fri, 28 Jun 2024 09:18:43 +0000

FACT Magazine’s recently launched FACT London, which marks the brand’s first step outside of the GCC region, is set to become the essential guide to London for the Middle East market. The online publication aims to capture the essence of London, and will cater to the Middle Eastern market, encompassing GCC residents, expats, and the […]

The post FACT London to capture essence of London for Middle East market appeared first on Campaign Middle East.

Betty Crocker’s “30 Ways to Share Your Love” Ramadan Campaign

Ishwari Khatu — Tue, 02 May 2023 12:38:36 +0000

Betty Crocker, the renowned brand for cake mixes and other products, has launched a unique Ramadan campaign called “30 Ways to Share Your Love”, in collaboration with Hashtag Social Media Agency & Starfish Influencers Agency. The campaign celebrates the flavors of Ramadan by featuring seven social media influencers who have each innovated four traditional recipes […]

The post Betty Crocker’s “30 Ways to Share Your Love” Ramadan Campaign appeared first on Campaign Middle East.

Oreo helps other Oreos in need

Ishwari Khatu — Thu, 22 Sep 2022 06:46:48 +0000

Oreo has launched Oreo & Friends campaign, with the support of Saatchi and Saatchi, to drive pet adoption in the UAE. When Oreo learned that ‘Oreo’ is the 6th most popular name for black-and-white-coloured pets, according to Rover.com, it was delighted – until it learned that a growing number of Oreos are being abandoned in […]

The post Oreo helps other Oreos in need appeared first on Campaign Middle East.

KFC Arabia’s Colonel Shield allows gamers to crunch and game

Ishwari Khatu — Fri, 16 Sep 2022 08:16:40 +0000

KFC, purveyor of world-famous fried chicken, is once again catering to the regional gaming audience with its latest invention “Colonel’s Shield”, a new controller skin that will save gamers and their controllers from irreparable damage while munching by going AFK. It is a well-known fact that gamers often feast on food while playing games, but […]

The post KFC Arabia’s Colonel Shield allows gamers to crunch and game appeared first on Campaign Middle East.