Facebook Archives - Campaign Middle East https://campaignme.com/tag/facebook/ Tue, 12 May 2026 11:50:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Facebook Archives - Campaign Middle East https://campaignme.com/tag/facebook/ 32 32 Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign https://campaignme.com/al-zorah-city-residents-reveal-the-uaes-best-kept-secret-in-new-campaign/ Mon, 20 Apr 2026 14:10:41 +0000 https://campaignme.com/?p=120737 Some places impress, but Al Zorah City in Ajman amazes. And that’s the problem! It’s so good that its residents are trying their absolute best to keep it a secret. But with every nonchalant attempt to downplay how incredible Al Zorah City is, it only sounds more irresistible. Al Zorah City, a premier luxury coastal […]

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]]> Facebook cracks down on spam, copycats and impersonators https://campaignme.com/meta-cracks-down-on-spam-content-copycats-and-impersonators-on-facebook-reels/ Wed, 18 Mar 2026 11:40:44 +0000 https://campaignme.com/?p=117953 Meta has updated its content guidelines to clarify what it means to be ‘original’ on Facebook and has begun rolling out new tools such as the content protection tool on creators’ professional dashboards as part of its ongoing crackdown on spammy content, copycats and impersonators. In 2025, Facebook removed more than 20 million accounts impersonating […]

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]]> كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table https://campaignme.com/%d9%83%d9%85-%d8%a8%d8%a7%d9%82%d9%8a%d8%9f-%d8%a7%d9%84%d8%b0%d9%87%d8%a8%d9%8a-%d8%ac%d9%88%d8%af%d8%a9-24-%d9%82%d9%8a%d8%b1%d8%a7%d8%b7-golden-chicken-connects-with-saudi-families-at-t/ Tue, 03 Mar 2026 07:28:05 +0000 https://campaignme.com/?p=117129 Saudi Arabia’s Golden Chicken has launched a campaign inspired by the colloquial Ramadan phrase كم باقي؟  (translated ‘How much time is left?), which is a common question heard every year before Adhan, before guests arrive and before Suhoor. The consumer insight that inspired the campaign showed that “كم باقي؟” is a universal Ramadan expression across […]

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]]> Outliers report: TikTok tops UAE social media landscape with 15.5m reach https://campaignme.com/outliers-report-tiktok-tops-uae-social-media-landscape-with-15-5m-reach/ Wed, 18 Feb 2026 09:20:22 +0000 https://campaignme.com/?p=116497 Fusion5 has launched the Outliers 2026 report, a UAE-focused synthesis of the Digital 2026 Global Overview Report., produced by We Are Social in partnership with Meltwater. The global study examines digital, e-commerce, mobile, platform and marketing trends worldwide, drawing on datasets from GWI, GSMA Intelligence, the ITU, Kepios, UN population data, national regulators and platform-reported […]

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]]> SOCIALEYEZ strengthens long-term partnership with Dubai Culture & Arts Authority https://campaignme.com/socialeyez-strengthens-long-term-partnership-with-dubai-culture-arts-authority/ Thu, 20 Nov 2025 05:00:56 +0000 https://campaignme.com/?p=112086 SOCIALEYEZ, a team of creative strategists in the Middle East, has further cemented its long-term partnership with the Dubai Culture and Arts Authority as the agency of choice for integrated communications and content strategy for the fifth year, driving communications, content creation and integrated campaigns to enhance the Emirate’s cultural narrative across the world. As […]

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]]> Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign https://campaignme.com/pemo-turns-saudis-viral-technologia-meme-into-successful-digital-campaign/ Mon, 17 Nov 2025 06:20:56 +0000 https://campaignme.com/?p=111920 Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […]

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]]> Grand Egyptian Museum partners with Mansour in cinematic tribute to heritage https://campaignme.com/mansour-automotive-grand-egyptian-museum-partner-in-cinematic-tribute-to-heritage/ Tue, 14 Oct 2025 03:00:07 +0000 https://campaignme.com/?p=110274 To mark its partnership with the long awaited opening of the Grand Egyptian Museum, the largest museum in the world, Mansour Automotive has launched a striking trilogy of films from FP7 McCann Cairo, written and directed by Mostafa Sherif and produced by Key Films. The objective was to create a campaign that doesn’t just announce […]

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]]> Urban Company cuts through the noise to launch ‘instant cleaning’ in the UAE https://campaignme.com/urban-company-cuts-through-the-noise-to-launch-instant-cleaning-in-the-uae/ Tue, 30 Sep 2025 03:20:56 +0000 https://campaignme.com/?p=109394 In a city where life rarely slows down, convenience isn’t just a luxury – it’s a necessity.  Urban Company recognised this reality and set out to solve one of the most common, yet often overlooked, urban headaches: last-minute cleaning. Whether it’s unexpected guests, a post-party mess or simply a day when time slips away rather […]

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]]> noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai https://campaignme.com/noon-minutes-rider-goes-viral-by-video-calling-mom-with-amitabh-bachchan-lookalike/ Tue, 09 Sep 2025 04:30:28 +0000 https://campaignme.com/?p=108206 Delivery platform noon Minutes recently leaned into guerrilla marketing, led primarily by a PR stunt, which involved placing a noon Minutes delivery rider alongside a lookalike of Bollywood actor Amitabh Bachchan at one of Dubai’s busiest streets at the Deira Gold Souk. The campaign was brought to life in collaboration with influencer marketing agency Plug […]

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