DMS Archives - Campaign Middle East https://campaignme.com/tag/dms/ Wed, 08 Apr 2026 08:28:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png DMS Archives - Campaign Middle East https://campaignme.com/tag/dms/ 32 32 Pinterest picks Farimah Moeini as first hire in the MENA region https://campaignme.com/pinterest-picks-farimah-moeini-as-first-hire-in-the-mena-region/ Tue, 31 Mar 2026 09:06:03 +0000 https://campaignme.com/?p=118404 Pinterest, a leader in visual search and discovery,  has appointed Farimah Moeini as Head of Sales Partnerships, Middle East and North Africa (MENA), the company’s first employee in the region. In this new role, Moeini will lead market development and work closely with Pinterest’s regional sales partner DMS to help advertisers tap into Pinterest’s high-intent […]

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]]> Z5X Global takes MENA ad sales in-house starting January 1 https://campaignme.com/z5x-global-takes-mena-ad-sales-in-house-starting-january-1/ Fri, 19 Dec 2025 10:52:22 +0000 https://campaignme.com/?p=113526 Z5X Global, an affiliate of ATL Media, has revealed a strategic shift in its regional operations, confirming that all advertising sales for its digital entertainment platform, Zee5, will be brought in-house across the Middle East and North Africa (MENA) beginning January 1, 2026. The move marks the conclusion of its long-standing partnership with Digital Media […]

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]]> InMotion, Strike Social partner to bring AI-powered paid social to the MENA region https://campaignme.com/inmotion-strike-social-partner-to-bring-ai-powered-paid-social-to-the-mena-region/ Tue, 30 Sep 2025 04:30:41 +0000 https://campaignme.com/?p=109414 InMotion, the programmatic and outcome-based marketing arm of Choueiri Group, has entered a new partnership with Strike Social, a US-founded ad tech innovator recognised globally for its AI-powered paid social solutions. This collaboration marks another milestone in InMotion’s mission to bring world-class performance partners to the Middle East and North Africa (MENA) region, following recent […]

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]]> InMotion, TMG link up to bridge the media spend and outcomes gap https://campaignme.com/inmotion-tmg-partner-to-bridge-gap-between-media-spend-and-outcomes/ Thu, 18 Sep 2025 05:00:03 +0000 https://campaignme.com/?p=108708 Calling an end to the era of vanity metrics, InMotion, a full-funnel programmatic and outcome-based solutions provider, has partnered with Transact Media Group (TMG), a disruptor from London that focuses on real-world transactions to fuel its audience, outcome and performance solutions. Anchored in the belief that clicks, impressions, and likes don’t pay the bills; sales […]

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]]> InMotion, Portal partner to bring retail media transparency to MENA https://campaignme.com/inmotion-portal-partner-to-bring-retail-media-transparency-to-mena/ Tue, 16 Sep 2025 06:13:29 +0000 https://campaignme.com/?p=108653 InMotion, the Choueiri Group’s outcome-based marketing arm, has announced a partnership with Portal, the global analytics platform built for FMCG and CPG brands, to launch its solution in the MENA region for the first time. The collaboration aims to address one of the industry’s most pressing challenges: proving that media investments drive real sales. Oliver […]

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]]> The Annual 2024: Media milestones https://campaignme.com/the-annual-2024-media-milestones/ Fri, 27 Dec 2024 10:04:13 +0000 https://campaignme.com/?p=94036 The media and advertising landscape in the region underwent significant changes in 2024, with key milestones that shaped the industry’s landscape. From the completion of the OSN+ and Anghami merger to Dubai’s establishment of Mada Media for managing out-of-home advertising, the Media Milestones cover the key changes that took place in the region over the […]

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]]> Global football and media firm Footballco opens regional HQ in Riyadh https://campaignme.com/global-football-and-media-firm-footballco-opens-regional-hq-in-riyadh/ Tue, 10 Dec 2024 08:00:12 +0000 https://campaignme.com/?p=93299 Global football content and media company, Footballco, has opened its new regional HQ in Riyadh, Saudi Arabia, aimed at serving fans, brands and rights holders across the Middle East and North Africa (MENA) region. As the exclusive media sales representative for Footballco in the MENA region, DMS (Digital Media Services), a Choueiri Group brand, will […]

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]]> What value does Pinterest offer to MENA brands and advertisers? https://campaignme.com/what-value-does-pinterest-offer-to-mena-brands-and-advertisers/ Mon, 23 Sep 2024 12:11:44 +0000 https://campaignme.com/?p=89872   Let’s set the scene: Earlier this year, in July 2024, Pinterest brought its digital advertising solutions to the shores of the Middle East and North Africa (MENA) region. Following a partnership with DMS (Digital Media Services), a Choueiri Group brand, Pinterest offered advertisers access to the platform’s 25 million users across Algeria, Bahrain, Qatar, […]

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]]> Brand safety, intent, full funnel approach in focus at Pinterest Advertiser Summit https://campaignme.com/brand-safety-full-funnel-approach-for-ads-that-work-in-focus-at-pinterest-advertiser-summit/ Wed, 18 Sep 2024 11:15:06 +0000 https://campaignme.com/?p=89707   On Tuesday, September 17th Pinterest hosted an Advertiser Summit, in partnership with DMS – Digital Media Service, a Choueiri Group brand, at the Jumeirah Beach Hotel Convention Centre, to delve into the rollout of its expanded digital advertising solutions across the MENA markets. The event saw the likes of Ziad Khammar, Chief Operating Officer […]

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]]> DMS to expand Pinterest digital ad solutions in the MENA region https://campaignme.com/dms-to-expand-pinterest-digital-ad-solutions-in-the-mena-region/ Wed, 03 Jul 2024 10:28:08 +0000 https://campaignme.com/?p=86639 Digital Media Services (DMS – a Choueiri Group brand) has finalised a sales partnership with Pinterest, with the intention to expand the brand’s digital advertising solutions to key Middle East and North Africa (MENA) markets, including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Pinterest – a leading visual search and […]

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