Destination marketing Archives - Campaign Middle East https://campaignme.com/tag/destination-marketing/ Sun, 31 May 2026 19:50:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Destination marketing Archives - Campaign Middle East https://campaignme.com/tag/destination-marketing/ 32 32 Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War https://campaignme.com/dubai-det-supports-filming-release-of-amazon-mgm-studios-jack-ryan-ghost-war/ Mon, 01 Jun 2026 06:30:15 +0000 https://campaignme.com/?p=122667 Amazon MGM Studios has unveiled the global release of Tom Clancy’s Jack Ryan: Ghost War, whose key scenes were filmed in Dubai in collaboration with the Dubai Media Council and the Dubai Department of Economy and Tourism (DET). The new film further reinforces the emirate’s position as a leading global destination for media production while […]

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]]> Industry Snapshot: Why cultural instinct is now a brand advantage https://campaignme.com/industry-snapshot-why-cultural-instinct-is-now-a-brand-advantage/ Thu, 14 May 2026 08:14:05 +0000 https://campaignme.com/?p=122030 C&B’s Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. What are global brands still getting wrong about marketing in Saudi? Most global brands still treat localisation as translation. The tagline is in Arabic, while the rest of the campaign gets lifted […]

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]]> Example strengthens strategy leadership amid global demand for earned-first brand building https://campaignme.com/example-strengthens-strategy-leadership-amid-global-demand-for-earned-first-brand-building/ Wed, 06 May 2026 07:22:30 +0000 https://campaignme.com/?p=121570 Example, the cultural creative and communications agency working with some of the world’s most recognised luxury hotel, destination and hospitality brands, has made two senior appointments to its strategy leadership team. Chris Loukakis has been promoted to Chief Strategy Officer and Ash Stapleton joins as Strategy Director. The appointments reflect growing demand for Example’s Earned-First […]

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]]> Big4Travel, Horizon FCB launch campaign for those who’d rather miss the FIFA World Cup 2026 https://campaignme.com/big4travel-horizon-fcb-launch-campaign-for-those-whod-rather-miss-the-fifa-world-cup-2026/ Mon, 13 Apr 2026 07:45:44 +0000 https://campaignme.com/?p=120406 Every four years, the world slows down and shifts its focus to the FIFA World Cup. One billion people turn their attention to one of the biggest sporting events on the planet. And every four years, official sponsors and non sponsors, brands big and small, jump in. Flights, tickets, giveaways and once-in-a-lifetime experiences. The marketing […]

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]]> Al Dhannah City picks entourage to lead destination marketing and communications https://campaignme.com/al-dhannah-city-picks-entourage-to-lead-destination-marketing-and-communications/ Thu, 26 Mar 2026 07:57:03 +0000 https://campaignme.com/?p=118187 entourage, one of the region’s leading creative and experiential agencies, has been appointed to lead the destination marketing, brand positioning and integrated communications strategy for Al Dhannah City. The remit will see entourage define a clear and differentiated identity for the city, underpinned by a structured roadmap across brand strategy, narrative development and multi channel […]

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]]> StickyGinger chosen as PR partner for RAKTDA in the GCC region https://campaignme.com/stickyginger-chosen-as-pr-partner-for-raktda-in-the-gcc-region/ Wed, 04 Mar 2026 14:00:00 +0000 https://campaignme.com/?p=117177 StickyGinger has been appointed the official PR agency for the Ras Al Khaimah Tourism Development Authority (RAKTDA) across the GCC region. Effective immediately, StickyGinger will serve as the official communications representative for RAKTDA, overseeing all media relations, press enquiries and strategic communications within the region. The Ras Al Khaimah Tourism Development Authority, which is actively […]

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]]> Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce https://campaignme.com/middle-east-retail-group-picks-heba-qadeer-as-group-head-of-marketing-retail-and-e-commerce/ Thu, 29 Jan 2026 03:40:03 +0000 https://campaignme.com/?p=115224 Middle East Retail Group has appointed Heba Qadeer as its new Group Head of Marketing – Retail & E-commerce, where she will lead the group’s marketing strategy across its retail portfolio and digital commerce platforms in the region. Qadeer brings to the role more than 11 years of experience across retail, luxury, e-commerce, and destination […]

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]]> Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building https://campaignme.com/podcast-yas-island-abu-dhabis-badr-bourji-delivers-a-masterclass-on-brand-building/ Fri, 19 Dec 2025 05:55:06 +0000 https://campaignme.com/?p=113372 On the latest episode of Campaign Middle East’s On The Record podcast, Badr Bourji, Senior Vice President of Marketing, Miral Destinations, offers a masterclass on the measurable impact of brand-building with a clear focus on core values, while resonating with diverse global and local audiences. Bourji dives into crucial conversations within the brand and marketing industry, including the […]

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]]> Addressing Saudi challenges, focusing on the priorities https://campaignme.com/addressing-saudi-challenges-focusing-on-the-priorities/ Fri, 07 Nov 2025 05:26:14 +0000 https://campaignme.com/?p=111522 The media and marketing landscape in Saudi Arabia – and across the world, for that matter – is not just evolving, it is undergoing a seismic transformation. This goes far beyond the emergence of new platforms; it represents a profound shift in how brands connect, engage and thrive in markets defined by unprecedented digital adoption […]

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]]> The case for experiential in OOH: See it. Touch it. Feel it. https://campaignme.com/the-case-for-experiential-in-ooh-see-it-touch-it-feel-it/ Tue, 04 Nov 2025 06:37:27 +0000 https://campaignme.com/?p=111327 Since Dubai Tourism and, by extension, Emirates airline began running ad campaigns outside MENA, the region has taken a real fancy to the fame and exposure of global awareness. This trend was soon followed by Abu Dhabi, Bahrain, Jordan, Qatar, Oman, and, most recently, Saudi Arabia, following the launch of its inbound tourism objectives in […]

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