Burj Al Arab Archives - Campaign Middle East

Parkin honours Emirati pioneers through ‘On Her Path’ campaign

Anup Oommen — Thu, 28 Aug 2025 12:52:17 +0000

Parkin, a leading parking solutions provider in Dubai has revealed its ‘On Her Path’ campaign to celebrate Emirati Women’s Day. The campaign honours the achievements of inspiring Emirati women of the emirate by dedicating select parking zones across the city to them. Each zone carries the name and story of a remarkable Emirati woman that is […]

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Create Production collaborates with David Guetta and DTCM for United At Home DXB

Sofia Serrano — Tue, 21 Sep 2021 10:02:51 +0000

David Guetta United At Home DXB In collaboration with Dubai’s Department of Tourism and Commerce Marketing (DTCM) and David Guetta, this event was the fourth instalment of the world-renowned DJ’s ‘United at Home’ concept, breaking new ground as the first musician to perform live from the helipad of the iconic Burj Al Arab hotel, 200+ […]

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Burj Al Arab fan-sources 2015 calendar

Campaign Staff — Sun, 08 Feb 2015 08:34:05 +0000

The exercise was conceived and executed in-house. Burj Al Arab asked fans across its social media platforms to share images of the luxury hotel with the #BurjAlArabCalendar. The activity was launched in early November. The best 12 from over 500 entries became part of the brand’s 2015 special edition calendar. Burj Al Arab claims the campaign has […]

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Adam Young pens score for Burj Al Arab

Campaign Staff — Sun, 20 Nov 2011 07:59:33 +0000

The Jumeirah Group has teamed up with Adam Young, the founder of electronic music project Owl City, to create an original score for the new Burj Al Arab video ‘Leave the Ordinary Behind’. Minnesota-based Owl City is best known for the song Fireflies, which was a global hit when it was released in 2009 and […]

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Burj Al Arab – Leave the ordinary behind

Campaign Staff — Sun, 22 May 2011 05:56:55 +0000

Alchemy Films and Lighthouse have produced the Burj Al Arab’s first ever online video. Launched this month, the campaign is spearheading a new marketing drive for the luxurious hotel. Produced by Alchemy Films, conceptualised by boutique agency Lighthouse, and directed by London-based director Dave Ward, the ad shows a man diving off the top of […]

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Burj Al Arab launches first online video campaign

Campaign Staff — Sun, 22 May 2011 05:07:31 +0000

The Jumeirah Group has launched its first ever online video campaign focused on one of its hotels. The 60-second spot for the Burj Al Arab, created by Alchemy Films and boutique agency Lighthouse, is called ‘Leave the ordinary behind’ and is part of a campaign to drive awareness of the luxury hotel internationally. It accompanies […]

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