Aramco Archives - Campaign Middle East https://campaignme.com/tag/aramco/ Mon, 20 Apr 2026 14:38:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Aramco Archives - Campaign Middle East https://campaignme.com/tag/aramco/ 32 32 Entourage adds a string of high-profile clients to its portfolio https://campaignme.com/entourage-adds-a-string-of-high-profile-clients-to-its-portfolio/ Mon, 20 Apr 2026 14:05:53 +0000 https://campaignme.com/?p=120795 Integrated communications, advertising and experiential marketing agency entourage has secured four new business wins, with mandates spanning regional and global markets. The new accounts include a global communications scope for Aramco, an integrated marketing campaign for Al Dhannah City, the conception, production and delivery of the Roshn Saudi League Closing Ceremony and a digital and […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> ADNOC enters the Top 100 global brands as the first Emirati brand https://campaignme.com/adnoc-enters-the-top-100-global-brands-as-the-first-emirati-brand/ Thu, 22 Jan 2026 10:00:18 +0000 https://campaignme.com/?p=115010 ADNOC has entered the Top 100 most valuable global brands, making it the first Emirati brand to enter the list. The brand moved up in the Brand Finance Global 500 ranking from 105 last year to take the 100 spot on the list, indicating the growth of the company. As evaluated by the brand valuation consultancy’s […]

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]]> Women in advertising: Taking DEI beyond mere dialogues on diversity https://campaignme.com/women-in-advertising-taking-dei-beyond-mere-dialogues-on-diversity/ Thu, 28 Aug 2025 13:00:47 +0000 https://campaignme.com/?p=107313 It’s time for a reality check. Leaders in the industry are requesting honesty and authenticity; so, there’s no room to mince words. From a bird’s eye view, how does the Middle East advertising industry’s implementation of diversity, equity and inclusion (DEI) weigh up against its goals? Sure, we hear – time and again – about […]

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]]> Esports World Cup’s CCO on marketing to MENA’s gaming generation https://campaignme.com/esports-world-cup-marketing-to-menas-gaming-generation/ Tue, 05 Aug 2025 13:00:54 +0000 https://campaignme.com/?p=106362 The Esports World Cup (EWC) in Riyadh brings together players, brands and fans from around the world for what has become one of the most ambitious multi‑title gaming events on the calendar. Its arrival reflects a wider shift in the MENA region, where gaming and esports are moving from niche pastime to mainstream cultural activity. […]

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]]> Aramco, ADNOC, stc, e&, QNB, Emirates, ROSHN top brand rankings in 2025 https://campaignme.com/aramco-adnoc-stc-e-roshn-qnb-emirates-top-brand-rankings-in-2025/ Fri, 23 May 2025 05:00:57 +0000 https://campaignme.com/?p=102810 Aramco has retained the top spot on the list of the Middle East’s most valuable brands, while e& has emerged as the world’s fastest-growing brand, with its value soaring 701 per cent to $15.3bn after consolidating the brand architecture under a unified identity. The rankings were shared in the latest Brand Finance Middle East 150 […]

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]]> In the fast lane: Evolution of media and brand power in F1 https://campaignme.com/in-the-fast-lane-evolution-of-media-and-brand-power-in-f1/ Tue, 12 Nov 2024 14:36:51 +0000 https://campaignme.com/?p=92137 A decade ago, F1 looked very different. The focus was predominantly on the track – car performance, driver skills, and engineering innovations took center stage. Sponsorships existed, but more as a backdrop and an afterthought. The media reach was mostly limited to race weekends, with coverage driven by traditional broadcasting partners. F1 fans followed the […]

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]]> Landor appoints new business director for Saudi Arabia https://campaignme.com/landor-appoints-new-business-director-for-saudi-arabia/ Tue, 16 Jul 2024 05:24:57 +0000 https://campaignme.com/?p=87194 Landor has appointed Filiz Ciftci as the new business director for Saudi Arabia. With over 16 years of international experience in brand strategy and marketing, Filiz brings to the organisation a track record of delivering multi-million-dollar brand solutions. Filiz is renowned for her impactful work across both public and private sectors in the UK and […]

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]]> ADNOC is the most ‘valuable brand’ in the UAE https://campaignme.com/adnoc-is-the-most-valuable-brand-in-the-uae/ Tue, 30 Apr 2024 05:35:50 +0000 https://campaignme.com/?p=81243 ADNOC is the country’s most valuable brand, while etisalat is the strongest in the Middle East and globally. This is according to a new report by Brand Finance. Abu Dhabi-based ADNOC’s brand value rose 7 per cent to $15.2 billion and saw a one-point improvement in its Brand Strength Index score to 80.2. This is […]

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]]> Aramco signs four-year sponsorship deal with FIFA https://campaignme.com/aramco-signs-four-year-sponsorship-deal-with-fifa/ Fri, 26 Apr 2024 11:38:42 +0000 https://campaignme.com/?p=81117 Aramco, Saudi Arabia’s giant energy and chemicals company, has signed a four-year global partnership with FIFA. The company becomes FIFA’s Major Worldwide Partner exclusive in the energy category, with sponsorship rights for multiple events including the highly anticipated FIFA World Cup 26™ and FIFA Women’s World Cup 2027™. The agreement, which runs until the end […]

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