Chief Marketing Officer, Choueiri Group
Since 1993, Walid Yared has served as an integral part of Choueiri Group’s leadership team, when he was appointed Managing Director of Promofair (The Group’s exhibitions and trade fairs company). In 2004, he spearheaded the establishment of the Group’s dedicated Marketing and Research Department. Since then, he has dedicated his time to aligning these functions with the growth and expansion needs of the largest media representation house in the MENA region. As CMO, Walid has been instrumental to the Group’s increasing focus on data science and its role in supporting Choueiri Group’s ongoing evolution, especially within the digital domain.
Walid is a distinguished member of the IAA (International Advertising Association), as well as ESOMAR (European Society of Marketing Research Professionals) and I-Com. He is also a Board Member of the MMA (Mobile Marketing Association) and an alumni of Saint Joseph University in Beirut, where he earned both his Bachelor of Arts in Political Sciences, as well as MBA-Economics degrees.