Regional Head of Strategy & Truth Central MENAT, FP7McCANN MENAT
Born ‘84, Tahaab’s first word was “Astronaut”. In ‘94, he watched a movie that changed his life: Forrest Gump. It taught him how to make an ordinary life, legendary. Just like Baby’s Day Out. In ‘97, he met Mr. Adolescence with a myriad of regrettable haircuts.
Today, he heads strategy, data, intelligence and creative effectiveness for FP7 McCann across the MENAT region, and he is part of the Strategy ExCo for McCann Worldgroup globally.
Possessing strategic leadership, integrated communications, creative strategy, and management experience spanning MEA and Asia, he specializes in Business and Data Analysis, Brand Strategy, Creative Strategy, Content Strategy and Digital Strategy, Cross-channel Integrated Solutions, Relationship Marketing and Customer Experience Management and has worked on brands across all categories.
He has won 410+ regional and global awards across Cannes, Effies, NYF, D&AD, Andy’s, Clios, Midas, Warc, Lynx, One Show, among others, including a record of 130+ Effies. He is the most awarded strategist in MENAT.
His strategic leadership has been integral to FP7 McCann from MENAT, being ranked the Most Effective Agency globally in 2016 in the Global Effie Index (a first for the region). He has also driven efforts that have won FP7 the Effie Agency and Network of the Year, for 6 years consecutively, from 2013 to 2018. He is the first MENA juror on the Global Effie stage and is the first winner from MENAT of a Global Effie. He’s also a big fan of WARC and was the first winner of a Global WARC Award from MENAT.
As an industry thought-leader, he speaks on international and regional stages and also, acts as a creative mentor for young marketers, advertisers and start-ups on all things to do with creativity and marketing in the new-age. He is also an ad film director and song writer.
He loves playing with creative technologies and gaming, he enjoys learning from movies, and expresses himself through photography and poetry. He also runs his own sports-tech start-up and an NGO. And loves being “dadoo” to two little girls.