Group COO, W Group (Hypermedia & DigitAll)

Philip accumulated more than 25 years of experience in advertising and OOH. Philip was the first to launch advertising at the point of purchase over 19 years ago.

Today,he continues to develop unique Digital OOH smart solutions and impact the industry in this digital age.He was also one of the pioneers in introducing the largest digital signage network across 36 key malls in the UAE, Dubai Metro stations and establishing its “network” power within the DOOH sector.