Deputy Managing Director, Abu Dhabi | Weber Shandwick MENAT
Noura joined Weber Shandwick MENA in Abu Dhabi in 2004 and brings over 15 years’ experience in the communications industry. Noura holds specific expertise in consumer marcomms, corporate reputation, destination marketing, issues management & crisis communications, reputation management and senior executive coaching.
During her time at the agency, Noura has led strategic communications programmes for clients across a range of areas, including environment, healthcare, entertainment and real estate, at Middle East, MENA, European, and international level. Her client experience portfolio includes UAE Ministry of Culture & Knowledge Development, the Department of Health – Abu Dhabi, Department of Tourism and Culture – Abu Dhabi, the Executive Affairs Authority, Tawazun, Warner Bros. World Abu Dhabi, Emirates Nature-WWF and Yas Island.
Under her leadership, over the last six years, the Abu Dhabi team has won a clutch of MEPRA awards for clients including the Environment Agency – Abu Dhabi, Washington D.C.-based paediatric hospital, Children’s National, and Warner Bros. World Abu Dhabi.
Noura is an Advisory Board Member for the Mass Communication Program at the College of Arts & Sciences in Abu Dhabi University, and is a working committee member for the Arab Business Group, which is leading efforts to draft and implement gender un-stereotyping codes in advertising.
Noura holds a BComms in Marketing and International Business from Concordia University in Canada with additional training from the US Department of State’s MEPI program and the Berlin School of Creative Leadership’s MCN Transformers Program. She is fluent in Arabic and English.