CEO, Smaat Co.
Being part of Starcom, Moustafa led some of the largest global digital accounts such as Samsung, GM, Emirates and Adidas. After shaping their digital presence in the MENA region, he moved to San Francisco to a technology company and helped it increase its adoption in Europe, Middle East and Africa. Back to MENA, Moustafa joined DMS to head regional market growth and development. Today, he is the CEO of Smaat Co. Dubai, working with high level governmental and private sector clients across Riyadh, Dubai, Cairo and Casablanca.