Digital Research Director, Choueiri Group

With over 12 years of industry experience, Mathieu made the move to Choueiri Group’s newly established Data Department in 2014.

In his current role, he spearheads a broad range of projects encompassing research and insights for consumer, market and media-oriented studies which enable brands to redefine their media and communication strategies.

Outside of his professional life, Mathieu is passionate about music and is an accomplished bass player. He also paints and considers himself to be a squash devotee.