Regional Managing Director, MENA
Originally from Australia, Lee started his media career in London working for digital and tech agencies before making the move to media with MediaCom in 2006. Responsible for developing the digital offering for Direct MediaCom – the UK’s largest DR agency – Lee was responsible for managing digital performance strategy for DirectLine, one of the UK’s most highly regarded digital accounts.
In late 2009, he moved to Singapore to take up the role of Regional Director for Search & eCommerce for Mediacom Asia, following which he founded his own content agency.
Moving to Dubai in 2016, initially as Head of Strategy and Content at Initiative, he was appointed Regional Managing Director in 2018, allowing him the privilege to collaborate with over 120+ talented media professionals and some of the regions most respected and prestigious clients.
- Years of professional experience -18 years