Regional Head, Advertising & Demand Solutions, Huawei Ads

Kashmala heads the Advertising and Demand Side offerings for HUAWEI Ads. In her role, she oversees the advertising operations and partner programs across the region. She is a programmatic strategist by background, with significant experience of delivering large scale projects which drive impact for clients and the wider ecosystem across the UK, Europe and MEA region.

Being an innovator at heart, and an advocate for automation and growth of digital advertising tech, Kashmala has developed a number of commercial strategies. Complementing this, her role has been focused on implementing programmatic strategies which have maximised the performance of digital advertising across different channels.

Kashmala holds a Bachelor’s degree in Mathematics and Management from the Royal Holloway, University of London.