Head of Marketing Science & Transformation, Hearts & Science

With a degree in computer and communications engineering, Dana Sarkis’ 13+ years of experience has spanned various disciplines in the media consultancy field in the UAE and UK. Dana has worked across a myriad of sectors across media planning, buying, business intelligence and transformation. She is most passionate about data science & technology, using them to make better strategic decisions to drive business results. As Head of Marketing Science & Transformation, Dana strives to elevate the data and analytics conversations in the region by holding us all accountable to ensure data safety and security while ensuring marketers focus on their customer experience touchpoints and carve out transformation journeys.

As an agency with customer centricity at the heart of everything we do, she loves helping client partners to create tailored and personalized experiences.