Marketing Director, OPPO GCC

Cherry FU is the Marketing Director of OPPO GCC. She is a graduate Economist with 11 years of experience in Marketing and Public Relations roles based in Shanghai and Dubai.

Joining OPPO GCC in 2019, Cherry is leading a multiple nationalities team to accelerate the brand’s premium leadership position in the region.

During the COVID-19 pandemic, Cherry has re-invented OPPO’s marketing strategy and successfully launched three new smart-phone series, Reno3, Find X2 Pro, and Reno4 through engaging virtual events.

Working with the OPPO HQ team, Cherry and her team played a vital role in setting the cooperation with Mohamed Salah, the international football legend as OPPO’s brand ambassador in MEA.

As a result of her engagement and brand commitment, Cherry contributed to OPPO maintained the top 4 media exposure rank in the smart-phone field in the region. Cherry believes that marketing is the backbone of brand success.