Co-Founder & CEO, mFilterIt

Amit Relan is the Co-Founder and Director of ‘mFilterIt’, an end-to-end, ‘one-stop shop’ for Ad Fraud Detection & Prevention, which he co-founded in 2015 with a view to bridge the trust deficit that exists among stakeholders in digital advertising.

Amit is a strong advocate against Ad-fraud and brand safety issues at the Boardroom level and has been successful in drawing the attention of the top leadership on the issue. In a career spanning over 15 years, Amit has worked with companies like Nokia Networks, Alcatel and Siemens in different roles including Software Engineer, Pre-Sales/Post Sales and Consulting Services.

Amit is on a mission of transforming ‘mFilterIt’ to a true ambassador of ‘Atma Nirbhar Bharat’ and ‘Brand India’. mFilterIt is globally recognized as the Top Ad Fraud Prevention Tool for 2020. mFilterIt technology neutrally validates the impact created through digital campaigns. It differentiates the good from the bad & ugly in the digital advertising space and can accurately measure the impact of the advertisements.

He is also actively engaged with leading think tanks in the ecosystem including ANA, TAG, MMA and IAMAI. He believes in long-standing relationships with customers and has successfully infused the philosophy in mFilterIt; which is why the company, besides Indian corporates, enjoys a long association with companies like Amazon, Flipkart, Unilever, Noon, KFC, among others, in the USA, EMEA and APAC.

Amit possesses a degree in Bachelor of Technology (B Tech) from Regional Engineering College, Hamirpur and has completed his schooling from Naval Public School and Frank Anthony. Like millions of Indians, Amit cherish watching and playing sports, especially cricket. Just like an umpire in the game, under his leadership, mFilterIt, is differentiating between the good and the bad in the digital advertising space.