Adding Trust to Digital

Established in 2015, ‘mFilterIt’ is a global Fraud Detection & Prevention Company, providing neutral, platform agnostic fraud detection solutions for brand and performance marketing. Besides, it’s also an end-to-end, ‘one-stop shop’ for bridging the trust deficit that exists among stakeholders in digital advertising.

Ad Fraud is estimated to cost advertisers and brands around $44 billion by 2022. Studies also indicate that each year $1.5 billion is lost due to affiliate marketing fraud. According to a reliable report, during May-Nov 2020, against total installs of around 2.3 crores, install fraud was around 44% and unique event fraud was 29%.

In view of the above mFilterIt has a special role to play; and they are playing it well. The Company is in the process of transforming itself to a true ambassador of ‘Atma Nirbhar Bharat’ and ‘Brand India’. mFilterIt is globally recognized as the Top Ad Fraud Prevention Tool for 2020. mFilterIt technology neutrally validates the impact created through digital campaigns. It differentiates the good from the bad & ugly in the digital advertising space and can accurately measure the impact of the advertisements.

mFilterIt have saved more than $200+ Million for its clients. It has 2.5 billion device coverage and validate 350+ Million transactions daily. On average, mFilterIt has saved 22% per customer. mFilterIt empowers customers with a holistic view of their respective journeys in the digital ecosystem by providing them with real-time accurate data that helps them understand their returns on digital investments.

A part of an ISO 9001:2008 certified 6d Technologies, ‘mFilterIt’, emerged as the world’s leading trust partner offering neutral third-party solutions for Ad Fraud detection and prevention to a number of leading companies including Amazon, Flipkart, Unilever, ITC, HDFC, ICICI, BYJU’S, BIBA, CAREEM, STARZPLAY, Mc Donald’s and KFC. mFilterIt currently has operation in India, Japan, Indonesia