08:00am

Registration & Networking Breakfast

09:00am

Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East

09:05am

Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East

09:10am

Sustainability update in relation to COP28 & Al Masaood’s sustainability reporting and framework

By Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood

09:30am

Social media advertising: Grasping the integration trend to lead future development

By Miley Hong, Revenue and Partnership Director, BIGO Ads

09:50am

2024 What’s coming: Exploring trends in sustainability marketing

By Nermeen Negm, Head of marketing and communications, Masdar City

10:10am

Maximising efficiency through the power of AI-driven marketing

By Neel Pandya, CEO, Pixis

10:25am

Rising digital media investment in gaming: Winning over traditional platforms

By Srikanth Rayaprolu, CEO & Co-Founder, ADscholars

10:45am

Coffee Networking Break

11am

Less Tress and Windmills! How can marketing and communication teams drive distinction for brands and deliver unique, commercial sustainability outcomes?

By Moderator: Alyson Henshaw, Managing Director, Chief Commercial Officer, MENAT, HSBC Bank Middle East Ltd

Hayleigh Ford, Global Head of Marketing & Communications, Seagrass, a subsidiary of EON

Kim Hardaker, CEO & Founder, Hardaker & Co.

11:20am

Living visual: New era of event design and communication

By Tiun Pavel, Creative Director of Eventum Premo & EP Dubai Agencies

11:40am

The crucial role of advertising in promoting sustainability

By Santiago Cuesta, Executive Creative Director, TBWA \ RAAD

11:55am

Uber’s Sustainability Efforts in the Region and Beyond

By Fady Nakouzi, Sustainability Lead MEA, Uber

12:10am

Chair’s closing remarks by Justin Harper, Editor at Campaign Middle East