Video Archives - Campaign Middle East https://campaignme.com/category/the-work/video/ Tue, 07 Jul 2026 05:45:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Video Archives - Campaign Middle East https://campaignme.com/category/the-work/video/ 32 32 Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation https://campaignme.com/novo-nordisk-lama-jouni-saatchi-saatchi-reframe-weight-transformation-conversation/ Tue, 07 Jul 2026 05:00:27 +0000 https://campaignme.com/?p=124259 Novo Nordisk has unveiled The Live Lighter Collection™, a campaign that turns the clothes people set aside after significant weight loss into a celebration of how far they’ve come. Created by Saatchi & Saatchi Health under the brand’s Live Lighter™ platform, and developed in partnership with influencer and designer Lama Jouni, the work explores a […]

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]]> Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals https://campaignme.com/majid-al-futtaims-sava-reveals-sava-squad-to-show-dominance-over-category-rivals/ Fri, 03 Jul 2026 07:00:43 +0000 https://campaignme.com/?p=124189 Majid Al Futtaim‘s SAVA has⁠ ⁠recently released AI-generated films as it continues to build brand awareness and consideration as the first Emirati-owned value supermarket with 13 stores now open across the Emirates and more openings on the way this year. The campaign films feature 3 characters that form the SAVA Squad: Baguette who steps into […]

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]]> Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism https://campaignme.com/orange-egypt-tarek-nour-advertising-reflect-egypts-cautious-optimism-at-fifa-world-cup/ Fri, 03 Jul 2026 06:53:33 +0000 https://campaignme.com/?p=124107 When Tarek Nour Advertising sat down to build Orange Egypt’s FIFA World Cup 2026 campaign, the first decision was also the most important: resist the obvious. The traditional playbook for football advertising is well-worn and filled with bold promises, championship imagery, the nation united behind a guaranteed victory. It works for AFCON, where Egyptian fans […]

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]]> Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign https://campaignme.com/equiti-group-reveals-perfectly-timed-anything-can-happen-fifa-world-cup-campaign/ Wed, 01 Jul 2026 09:57:38 +0000 https://campaignme.com/?p=124063 Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football advertisement to focus on the emotion of the game and reinforce Equiti’s brand approach of putting people at the centre of every story. The creative was brought together through the campaign message, “Anything can happen. […]

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]]> MAGRABI builds interactive ‘See Through Our Eyes’ campaign https://campaignme.com/magrabi-builds-interactive-see-through-our-eyes-campaign/ Tue, 23 Jun 2026 07:28:25 +0000 https://campaignme.com/?p=123681 MAGRABI latest campaign for the Kingdom, See Through Our Eyes, created an interactive, choose-your-own-adventure format to explore how perspective shapes everyday experience in Saudi Arabia. The campaign was created in collaboration with Mille World. Filmed across the Kingdom, the campaign centred on four cultural figures: Aseel Omran, Salem Al Dawsari, Sumaya Rida and Ali Kalthami, […]

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]]> Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation https://campaignme.com/porsche-mea-the-romans-team-up-to-honour-work-of-the-black-mambas-and-rhino-conservation/ Fri, 19 Jun 2026 04:54:28 +0000 https://campaignme.com/?p=123586 Porsche Middle East and Africa has released a gripping, eight-minute documentary that tells the story of The Black Mambas, the world’s first all-female, anti-poaching unit. The film, a partnership between Porsche South Africa, Porsche Middle East, The Romans and produced by LITTLEBIG Global, shows Porsche Centre Johannesburg repurposing a Cayenne SUV into a one-of-one rapid […]

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]]> Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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]]> Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 10:50:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

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]]> Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign https://campaignme.com/saudi-turns-ahlan-asia-into-the-heart-of-afc-asian-cup-2027-campaign/ Wed, 13 May 2026 11:35:20 +0000 https://campaignme.com/?p=121974 Saudi Arabia has officially launched its Ahlan Asia campaign for the AFC Asian Cup Saudi Arabia 2027 across digital platforms, introducing the tournament’s official slogan ahead of the competition in Jan 2027. Brought to life in collaboration with Purple Brain, the campaign frames  “Ahlan Asia” as a cultural invitation rooted in hospitality, unity and shared […]

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]]> DIB resonates strongly with series of solidarity campaigns instead of silence https://campaignme.com/dubai-islamic-bank-resonates-strongly-with-series-of-solidarity-campaigns-instead-of-silence/ Tue, 12 May 2026 11:05:47 +0000 https://campaignme.com/?p=121861 DIB has revealed a series of campaigns linked to the unforeseen, geopolitical situation that the country and the region witnessed, while showing solidarity with the nation and its leaders, and highlighting how it stood tall with UAE leadership, the nation’s brave frontline warriors and the people across the country at large. At a time when many […]

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