Video Archives - Campaign Middle East https://campaignme.com/category/the-work/video/ Wed, 10 Jun 2026 08:49:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Video Archives - Campaign Middle East https://campaignme.com/category/the-work/video/ 32 32 Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

The post Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel appeared first on Campaign Middle East.

]]> Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 10:50:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

The post Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup appeared first on Campaign Middle East.

]]> Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign https://campaignme.com/saudi-turns-ahlan-asia-into-the-heart-of-afc-asian-cup-2027-campaign/ Wed, 13 May 2026 11:35:20 +0000 https://campaignme.com/?p=121974 Saudi Arabia has officially launched its Ahlan Asia campaign for the AFC Asian Cup Saudi Arabia 2027 across digital platforms, introducing the tournament’s official slogan ahead of the competition in Jan 2027. Brought to life in collaboration with Purple Brain, the campaign frames  “Ahlan Asia” as a cultural invitation rooted in hospitality, unity and shared […]

The post Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign appeared first on Campaign Middle East.

]]> DIB resonates strongly with series of solidarity campaigns instead of silence https://campaignme.com/dubai-islamic-bank-resonates-strongly-with-series-of-solidarity-campaigns-instead-of-silence/ Tue, 12 May 2026 11:05:47 +0000 https://campaignme.com/?p=121861 DIB has revealed a series of campaigns linked to the unforeseen, geopolitical situation that the country and the region witnessed, while showing solidarity with the nation and its leaders, and highlighting how it stood tall with UAE leadership, the nation’s brave frontline warriors and the people across the country at large. At a time when many […]

The post DIB resonates strongly with series of solidarity campaigns instead of silence appeared first on Campaign Middle East.

]]> العشرة – An ‘untranslatable’ word in a Magix social experiment translates into 125.2 million views https://campaignme.com/%d8%a7%d9%84%d8%b9%d8%b4%d8%b1%d8%a9-an-untranslatable-feeling-in-a-magix-social-experiment-translates-into-27-million-views/ Tue, 12 May 2026 10:50:27 +0000 https://campaignme.com/?p=121856 Magix, Morocco’s leading laundry brand and part of the Mutandis Group, has revealed details about its Ramadan 2026 campaign, which was carried out in partnership with Casablanca’s Brainbow Agency, and released in the form of a brand film and a five-episode unscripted, social experiment. Celebrating its 20th anniversary in Moroccan households, Magix gave the agency […]

The post العشرة – An ‘untranslatable’ word in a Magix social experiment translates into 125.2 million views appeared first on Campaign Middle East.

]]> Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

The post Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ appeared first on Campaign Middle East.

]]> BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers https://campaignme.com/bigtime-creative-shop-launches-pepsi-football-nation-ft-david-beckham-mo-salah-vini-jr-and-other-star-footballers/ Fri, 24 Apr 2026 13:30:58 +0000 https://campaignme.com/?p=121020 Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in […]

The post BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers appeared first on Campaign Middle East.

]]> Song without beats powers Magdi Yacoub donation campaign https://campaignme.com/song-without-beats-powers-magdi-yacoub-donation-campaign/ Thu, 16 Apr 2026 12:37:53 +0000 https://campaignme.com/?p=120659 Magdi Yacoub Heart Foundation has launched its ‘The Most Important Beat’ beat campaign, a fundraising initiative geared towards children suffering from Congenital Heart Disease (CHD). The Foundation, together with Publicis Middle East, collaborated with Anghami to bring together two stars from the region, Abu and Dina El Sherbiny, to highlight the condition and drive support […]

The post Song without beats powers Magdi Yacoub donation campaign appeared first on Campaign Middle East.

]]> Carrefour Morocco magnifies details to win the freshness battle https://campaignme.com/how-carrefour-morocco-is-using-detail-to-win-the-freshness-battle/ Thu, 16 Apr 2026 05:02:48 +0000 https://campaignme.com/?p=120600 Carrefour LabelVie Morocco has launched a new campaign designed to reposition the retailer as the leader in one of the most important categories – freshness. Developed by Brand Builder Morocco, the campaign addresses two key objectives for the retailer in the country. First, it aimed to reposition Carrefour from a transactional retail brand to one […]

The post Carrefour Morocco magnifies details to win the freshness battle appeared first on Campaign Middle East.

]]> Dubai Police, RTA reveal campaign urging people to ‘drive like their mum’s watching’ https://campaignme.com/dubai-police-rta-reveal-campaign-urging-people-to-drive-like-their-mums-watching/ Tue, 14 Apr 2026 07:15:03 +0000 https://campaignme.com/?p=120469 Dubai’s Roads and Transport Authority (RTA), in collaboration with Dubai Police, has launched a campaign aimed at tackling the everyday driving behaviours that contribute to congestion and road safety risks across Dubai. Not the big, obvious violations, but the smaller, routine ones people slip into without thinking, whether that’s tailgating, sudden braking, distracted driving, or […]

The post Dubai Police, RTA reveal campaign urging people to ‘drive like their mum’s watching’ appeared first on Campaign Middle East.

]]>