Special Features Archives - Campaign Middle East https://campaignme.com/category/special-feature/ Thu, 16 Jul 2026 12:09:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Special Features Archives - Campaign Middle East https://campaignme.com/category/special-feature/ 32 32 Destination marketing – share the soul, not only the skyline https://campaignme.com/destination-marketing-share-the-soul-not-only-the-skyline/ Mon, 13 Jul 2026 08:00:13 +0000 https://campaignme.com/?p=124578 For years, destination marketers in the Middle East built a relatively clear brief: break stereotypical tropes about the region; highlight the beauty of each place and people group; make each holiday destination instantly recognisable; and increase each getaway’s global share of voice by recommending unexplored experiences in a world of crowded tourist traps. This meant […]

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]]> The rise of meaningful responsibility, and the fall of performative marketing https://campaignme.com/the-rise-of-meaningful-responsibility-and-the-fall-of-performative-marketing/ Thu, 09 Jul 2026 08:53:40 +0000 https://campaignme.com/?p=124377 What happens when consumers stop listening to what brands say and start watching what they do? How many brands will meet expectations and how many will be exposed for being performative? As audiences across MENA become increasingly attentive to how brands behave during moments of uncertainty, the conversation is shifting beyond purpose-led messaging towards something […]

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]]> C-Suite Round Table at Cannes: The beauty of thought leadership – when done right https://campaignme.com/c-suite-round-table-at-cannes-the-beauty-of-thought-leadership-when-done-right/ Thu, 02 Jul 2026 14:37:48 +0000 https://campaignme.com/?p=123926 Thought leadership seems to have become one of the industry’s biggest go-to reputation plays. But does it live up to its purpose of provoking thought and action? Is it becoming synonymous with generic content marketing in a world where every senior leader has a point of view, every brand wants authority and every platform has […]

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]]> Luxury marketing: Earn your place beyond borrowed belonging https://campaignme.com/luxury-marketing-earn-your-place-beyond-borrowed-belonging/ Tue, 09 Jun 2026 09:01:06 +0000 https://campaignme.com/?p=123088 For several years, luxury brands have viewed the Middle East as a high-margin, standardised sales market. Ideas were developed from global insights rather than regional ones. Campaigns were launched elsewhere and then travelled in. People in the region were expected to receive and react to a translated version of someone else’s aspiration. That old model […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Marketing beyond generational labels https://campaignme.com/marketing-beyond-generational-labels/ Tue, 12 May 2026 09:58:25 +0000 https://campaignme.com/?p=121886 For years, marketers have leaned into generational labels as if they were strategic shortcuts: Baby Boomers, millennials, Gen Z and Gen Alpha. These labels have been used to tidy up decks, sharpen headlines, enhance search engine optimisation (SEO) scores and make audiences look neatly sortable. They are often used to justify marketing spend when strategies […]

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]]> Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

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]]> How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

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]]> Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance https://campaignme.com/leaders-advise-showing-up-and-participating-over-silence-presence-with-intent-over-performance/ Wed, 15 Apr 2026 05:00:36 +0000 https://campaignme.com/?p=120545 When the going gets tough, do the tough really get going or do they go silent? What happens when the response from leaders to an uncertain future is silence in the present? The Middle East region has been weathering a geopolitical and economic storm, which has seen many companies lower their profile, trim their public […]

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