PR Archives - Campaign Middle East https://campaignme.com/category/pr/ Thu, 11 Jun 2026 09:19:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PR Archives - Campaign Middle East https://campaignme.com/category/pr/ 32 32 The creator economy level-up https://campaignme.com/the-creator-economy-level-up/ Thu, 11 Jun 2026 09:19:38 +0000 https://campaignme.com/?p=123264 Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should […]

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]]> StickyGinger wins PR mandate for McLaren Middle East, Africa & India https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/ Thu, 11 Jun 2026 08:00:59 +0000 https://campaignme.com/?p=123237 StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency’s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key […]

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]]> The human side of influencer marketing https://campaignme.com/the-human-side-of-influencer-marketing/ Wed, 10 Jun 2026 09:43:46 +0000 https://campaignme.com/?p=123178 In the years I have spent working in GCC influencer marketing, I have watched the industry get smarter at everything except the one thing that actually matters: building relationships that last. Brands spend months researching creators, optimising briefs, and tracking metrics. Then they are shocked when creators won’t work with them twice. The problem is […]

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]]> MEPRA’s UAE Leadership Majlis to return this June https://campaignme.com/mepras-uae-leadership-majlis-to-return-this-june/ Wed, 10 Jun 2026 07:38:11 +0000 https://campaignme.com/?p=123224 The Middle East Public Relations Association (MEPRA) will host the 11th edition of the UAE Leadership Majlis on 23 June 2026 in Abu Dhabi. The annual forum will bring together more than 100 senior communications leaders and influential industry voices to explore the timely theme: Emerging Stronger: Shaping What Comes Next. Against a backdrop of […]

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]]> Does influence still convert? https://campaignme.com/does-influence-still-convert/ Wed, 10 Jun 2026 05:48:06 +0000 https://campaignme.com/?p=123232 If we rewind to the early days of social media, influence was not something that was created online. In most cases, it already existed offline. The people who naturally gained attention on platforms were often individuals already admired within their social circles for their taste, knowledge, lifestyle, personality, or sense of style. As we began […]

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]]> The creator economy’s real ROI https://campaignme.com/the-creator-economys-real-roi/ Tue, 09 Jun 2026 08:14:27 +0000 https://campaignme.com/?p=123152 How many of us have sat in a room debating whether to activate a creator in Saudi or go with a regional mega-influencer? I have. And somewhere between the media plan and the influencer brief, something quietly goes wrong. We call it a creator strategy, but strip it back, and what most brands are doing […]

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]]> Communications agency North Seventy Five expands to Abu Dhabi https://campaignme.com/communications-agency-north-seventy-five-expands-to-abu-dhabi/ Mon, 08 Jun 2026 13:45:06 +0000 https://campaignme.com/?p=123025 North Seventy Five, a communications agency founded by Lisa Welsh and Iman Issa, has expanded its operations to Abu Dhabi, UAE. Launched in November 2025 and backed by communications advisory Paritee as a significant owner, the move marks a pivotal step in the agency’s growth strategy and responds to growing demand from clients operating in […]

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]]> Brands winning at discovery are not playing by the old rules https://campaignme.com/brands-winning-at-discovery-are-not-playing-by-the-old-rules/ Thu, 04 Jun 2026 08:18:06 +0000 https://campaignme.com/?p=122922 Think about how you make decisions today. Chances are you are not relying on just one source. You might start with social media, see what people are saying in the comments, ask ChatGPT, check a creator’s recommendation and then decide. Discovery has become fragmented. And for brands, that changes everything. Early in my communications career, […]

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]]> UAE Government Media Office launches guide for government media content https://campaignme.com/uae-government-media-office-launches-guide-for-government-media-content/ Wed, 03 Jun 2026 10:20:21 +0000 https://campaignme.com/?p=122851 The UAE Government Media Office announced the Government Media Content Guideline at the latest meeting of the Government Communication Network, held at the Creators HQ in Dubai. The meeting brought together His Excellency Saeed Al Eter, Chairman of the UAE Government Media Office, alongside communication directors and officials from across federal entities. The launch comes as […]

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]]> Why the UAE’s compressed second half will reward clarity https://campaignme.com/why-the-uaes-compressed-second-half-will-reward-clarity/ Wed, 03 Jun 2026 10:04:54 +0000 https://campaignme.com/?p=122847 The second half of 2026 in the UAE is about to compress six months of delayed business decisions into three. That is going to test how clearly companies understand their positioning, leadership and commercial relevance. The signs are already visible. Conversations that disappeared in March are restarting. Q4 calendars are filling quickly. Family-office allocation timelines, […]

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