PR Archives - Campaign Middle East https://campaignme.com/category/pr/ Fri, 03 Jul 2026 07:57:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PR Archives - Campaign Middle East https://campaignme.com/category/pr/ 32 32 C-Suite Round Table at Cannes: The beauty of thought leadership – when done right https://campaignme.com/c-suite-round-table-at-cannes-the-beauty-of-thought-leadership-when-done-right/ Thu, 02 Jul 2026 14:37:48 +0000 https://campaignme.com/?p=123926 Thought leadership seems to have become one of the industry’s biggest go-to reputation plays. But does it live up to its purpose of provoking thought and action? Is it becoming synonymous with generic content marketing in a world where every senior leader has a point of view, every brand wants authority and every platform has […]

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]]> Free webinar: How to win at Agency of The Year Middle East 2026 https://campaignme.com/free-webinar-how-to-win-at-agency-of-the-year-middle-east-2026/ Thu, 02 Jul 2026 13:58:08 +0000 https://campaignme.com/?p=124144 On Thursday, July 9, Campaign Middle East, will host a private-access awards clinic to help brands and agencies within the region sharpen their submissions for the upcoming Agency of The Year Middle 2026 awards. The free, interactive webinar is designed to help agencies maximise their chances of success at the awards with a detailed presentation […]

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]]> 9Yards Communications hires Tala Abu Taha as Chief Growth Officer https://campaignme.com/9yards-communications-hires-tala-abu-taha-as-chief-growth-officer/ Thu, 02 Jul 2026 12:28:44 +0000 https://campaignme.com/?p=124111 Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer to lead the agency’s department across its global network. She brings more than 25 years of experience across public relations, public affairs, strategic communications, and business growth. Her career has spanned leadership roles across multiple regional and global agencies, driving growth across […]

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]]> Entertainment marketing agency UEG expands MENA presence with senior hire https://campaignme.com/entertainment-marketing-agency-ueg-expands-mena-presence-with-senior-hire/ Wed, 01 Jul 2026 05:39:47 +0000 https://campaignme.com/?p=124089 United Entertainment Group (UEG), the culture and entertainment marketing agency within DJE Holdings, has appointed Sawsan Abdillahi as SVP, Creator Partnerships for the Middle East and North Africa (MENA). The appointments aims to mark a significant step in the Edelman affiliated agency’s expansion across EMEA and the rapidly evolving creator economy in the Middle East. Based […]

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]]> Call for listings in Campaign’s PR and Experiential Guide 2026 https://campaignme.com/call-for-listings-in-campaigns-pr-and-experiential-guide-2026/ Tue, 30 Jun 2026 13:00:43 +0000 https://campaignme.com/?p=124005 Campaign Middle East has announced the listings open for Campaign’s annual PR & Experiential Guide 2026 along with the online directory listings. This guide would be circulated in the Campaign Middle East’s September issue and will act as a comprehensive, all information in one, hands-on guide detailing PR & experiential companies in the region. Here […]

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]]> Melanie de Souza is Chair judge for 2026 Campaign AOY Middle East awards https://campaignme.com/melanie-de-souza-is-chair-judge-for-2026-campaign-agency-of-the-year-middle-east-awards/ Tue, 30 Jun 2026 10:18:04 +0000 https://campaignme.com/?p=123997 The Royal Commission for AlUla’s Melanie de Souza has been named Chair of judges for the 2026 edition of the Campaign Agency of The Year Middle East (AOTYME) awards. With an extensive career in marketing leadership, de Souza currently serves as Executive Director for Destination Marketing at the Royal Commission for AlUla, where she leads a […]

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]]> Why government communications are setting new regional standards https://campaignme.com/why-government-communications-are-setting-new-regional-standards/ Mon, 29 Jun 2026 13:17:30 +0000 https://campaignme.com/?p=123942 The old way of communicating government positions in the Middle East was that of answering inquiries or addressing miscommunications. Today, rather than react, officials craft narratives even before any problem surfaces. The level of planning and organisation in communications is evident in countries such as Saudi Arabia and the United Arab Emirates. Other nations observe […]

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]]> RAIYN launches to unite four MENA comms firms under one network https://campaignme.com/raiyn-launches-to-unite-four-mena-comms-firms-under-one-network/ Thu, 25 Jun 2026 09:06:13 +0000 https://campaignme.com/?p=123845 RAIYN, a new trust-led communications network bringing together four of the region’s specialist communications firms under a single structure, has launched in Dubai. Unveiled at the Museum of the Future by CARMA founder and CEO Mazen Nahawi, the network combines Brazen MENA, Cicero & Bernay, Salient Communication Group and SOCIALEYEZ in what it describes as […]

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]]> 9Yards Communications names Omar Sarieddine as CEO https://campaignme.com/9yards-communications-names-omar-sarieddine-as-ceo/ Thu, 25 Jun 2026 07:56:45 +0000 https://campaignme.com/?p=123842 Abu Dhabi-based marketing and media agency 9Yards Communications has announced the appointment of its  Omar Sarieddine as the Chief Executive Officer. He moves up to the role from his position as the Deputy CEO, which he held since December 2024, and now is taking over the leadership role in its full capacity. With more than […]

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]]> DXB LIVE appoints Empyre Communications for strategic comms https://campaignme.com/dxb-live-appoints-empyre-communications-for-strategic-comms/ Tue, 23 Jun 2026 08:53:04 +0000 https://campaignme.com/?p=123692 DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, has appointed Empyre Communications as its strategic communications partner. Under the partnership, Empyre Communications will lead communications across a portfolio of flagship projects and executive thought leadership initiatives, further enhancing DXB LIVE’s brand positioning and industry leadership. The collaboration is designed […]

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