Marketing Archives - Campaign Middle East https://campaignme.com/category/marketing/ Thu, 11 Jun 2026 14:23:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Marketing Archives - Campaign Middle East https://campaignme.com/category/marketing/ 32 32 A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> ICOM appoints sweetwater CEO Steven Hetzer to its board alongside global industry leaders https://campaignme.com/icom-appoints-sweetwater-ceo-steven-hetzer-to-its-board-alongside-global-industry-leaders/ Thu, 11 Jun 2026 12:55:30 +0000 https://campaignme.com/?p=123288 ICOM, the global network of independent marketing and communications agencies, has elected three new members to its Board of Directors. Amongst the newly elected, sweetwater’s Founder and CEO Steven Hetzer takes the helm as ICOM’s Regional Director for MENA. In this role, he will focus on growing ICOM’s presence across one of the world’s most […]

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]]> The creator economy level-up https://campaignme.com/the-creator-economy-level-up/ Thu, 11 Jun 2026 09:19:38 +0000 https://campaignme.com/?p=123264 Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should […]

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]]> StickyGinger wins PR mandate for McLaren Middle East, Africa & India https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/ Thu, 11 Jun 2026 08:00:59 +0000 https://campaignme.com/?p=123237 StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency’s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key […]

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]]> Play971 welcomes cricket legend Brett Lee as first brand ambassador https://campaignme.com/play971-welcomes-cricket-legend-brett-lee-as-first-brand-ambassador/ Thu, 11 Jun 2026 07:59:44 +0000 https://campaignme.com/?p=123252 Play971, the UAE’s first and only licensed sports wagering and gaming platform, has welcomed global cricket icon Brett Lee as its first official brand ambassador. The partnership comes at a time when cricket continues to strengthen its presence across the UAE, supported by a passionate fan base, a large South Asian community, and the continued […]

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]]> Ooredoo Palestine picks Adpro& Group as creative and media partner https://campaignme.com/ooredoo-palestine-picks-adpro-group-as-creative-and-media-partner/ Thu, 11 Jun 2026 07:45:25 +0000 https://campaignme.com/?p=123248 Adpro& Group and Adpro& OMD have been appointed as the integrated creative, social and media agency partners for Ooredoo Palestine, following a competitive pitch process with agencies from across the Middle East, marking the beginning of a new chapter for one of the region’s most ambitious telecom brands. Under the new partnership, Adpro& and Adpro& […]

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]]> Dani Richa steps back to Non-Executive Chairman role at IMPACT BBDO https://campaignme.com/dani-richa-transitions-to-non-executive-chairman-role-at-impact-bbdo/ Thu, 11 Jun 2026 07:00:33 +0000 https://campaignme.com/?p=123241 Dani Richa will transition to Non-Executive Chairman from his previous role as Group Chairman and CEO of IMPACT BBDO, supporting the agency’s long-term strategic direction and continuing to champion its creative legacy across the region. As part of this transition, IMPACT BBDO will align more closely with Omnicom Advertising’s connected regional and global structure, giving clients […]

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]]> 13BRAVE Media expands into the GCC with performance-driven media for high-growth brands https://campaignme.com/13brave-media-expands-into-the-gcc-with-performance-driven-media-for-high-growth-brands/ Thu, 11 Jun 2026 06:45:19 +0000 https://campaignme.com/?p=123255 13BRAVE Media, an independent media planning and buying agency in Turkey, has officially launched its GCC operations, bringing its proven growth-focused media model to ambitious brands across the MENA region. 13BRAVE has built a reputation for delivering measurable business impact through strategic media investment, performance-led planning, and commercially driven campaigns. The agency measures success by […]

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]]> How regional brands are building emotional loyalty beyond points and discounts https://campaignme.com/how-regional-brands-are-building-emotional-loyalty-beyond-points-and-discounts/ Thu, 11 Jun 2026 05:21:29 +0000 https://campaignme.com/?p=123275 For years, loyalty programmes across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency of customer retention. But in today’s market, where consumers are overwhelmed with choice and increasingly resistant to transactional marketing, that model is rapidly losing its power. Across the Middle East, brands […]

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]]> Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film https://campaignme.com/property-finder-says-the-world-comes-home-in-fifa-world-cup-2026-brand-film/ Wed, 10 Jun 2026 13:46:02 +0000 https://campaignme.com/?p=123228 Property Finder has entered the FIFA World Cup 2026 conversation with a brand film that captures how global audiences come together in the region to witness one of the world’s most highly anticipated cultural moments. The campaign is a high-level brand equity play targeting the diverse, multicultural communities that call the UAE, Qatar and Bahrain […]

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