Shantelle Nagarajan, Author at Campaign Middle East https://campaignme.com/author/shantelle-nagarajan/ Thu, 18 Jun 2026 12:58:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Shantelle Nagarajan, Author at Campaign Middle East https://campaignme.com/author/shantelle-nagarajan/ 32 32 TXT Media, Taptap Digital partner to advance location intelligence in MENA https://campaignme.com/txt-media-taptap-digital-partner-to-advance-location-intelligence-in-mena/ Thu, 18 Jun 2026 12:58:34 +0000 https://campaignme.com/?p=123559 Advertising solutions provider TXT Media has entered a strategic partnership with Taptap Digital, which specialises in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region. The partnership aims to reflect TXT Media’s ongoing commitment to bring internationally proven, future-focused advertising technologies […]

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]]> Former STARZPLAY and beIN Media executive joins Augustus Media https://campaignme.com/former-starzplay-and-bein-media-executive-joins-augustus-media/ Thu, 18 Jun 2026 12:07:32 +0000 https://campaignme.com/?p=123455 Augustus Media has appointed Rahul Badki as Senior Commercial Director and Head of Platforms & Subscriptions in an effort to reinforce the company’s commitment to expanding its platform, subscription and diversified revenue businesses. Based in Dubai, Badki brings nearly 20 years of experience in building and scaling consumer platforms across the MENA region and India, […]

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]]> Viola Communications strengthens agency operations with leadership appointments https://campaignme.com/viola-communications-strengthens-agency-operations-with-leadership-appointments/ Wed, 17 Jun 2026 12:31:05 +0000 https://campaignme.com/?p=123448 Viola Communications, a subsidiary of 2PointZero Group, has appointed Camilla d’Abo as General Manager, Public Relations and Larry Kraut as Business Director, Client Services. The appointments form part of a broader investment in senior talent, technology and specialist capabilities as the communications industry undergoes one of the most significant transformations in its history. The agency […]

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]]> CNN Academy and Creative Media Authority celebrate alumni success stories ahead of 2026 edition https://campaignme.com/cnn-academy-and-creative-media-authority-celebrate-alumni-success-stories-ahead-of-2026-edition/ Wed, 17 Jun 2026 09:15:04 +0000 https://campaignme.com/?p=123434 Abu Dhabi’s Creative Media Authority (CMA) is highlighting a selection of success stories from CNN Academy Abu Dhabi alumni whose professional journeys demonstrate the programme’s growing contribution to developing the next generation of creative media talent in the UAE. Delivered in partnership with CNN Academy and CMA’s Creative Lab, the tuition-free programme has supported 583 […]

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]]> Dubai-based Cameo launches PR performance platform CoverageIQ https://campaignme.com/dubai-based-cameo-launches-pr-performance-platform-coverageiq/ Wed, 17 Jun 2026 08:47:34 +0000 https://campaignme.com/?p=123431 Cameo Communications, a Dubai-based public relations agency, has launched CoverageIQ – a PR performance platform that measures the real-world impact of press coverage for startups and growth-stage companies. Currently in beta phase, the platform is available by invitation and is designed to analyse published press coverage and provides data on article readership, referral traffic, AI […]

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]]> The evolving role of communication agencies from campaigns to stewardship https://campaignme.com/the-evolving-role-of-communication-agencies-from-campaigns-to-stewardship/ Wed, 17 Jun 2026 08:15:04 +0000 https://campaignme.com/?p=123428 For organisations across our region, change is rarely a distant possibility. It is part of the environment in which leaders make decisions, teams stay focused, and institutions continue to serve their communities. Over the years, this reality has reshaped the expectations placed on communication agencies. The shift is not from storytelling to strategy, as if […]

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]]> Why Middle East brands must earn belonging, not claim it https://campaignme.com/why-middle-east-brands-must-earn-belonging-not-claim-it/ Wed, 17 Jun 2026 07:49:10 +0000 https://campaignme.com/?p=123421 There was a time when brands were appreciated simply for making the effort to show up. A Ramadan film, a National Day message, a few local references, a family gathering, a familiar soundtrack, a desert landscape, a skyline or a line in Arabic were often enough to signal that a brand was paying attention to […]

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]]> Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit https://campaignme.com/al-haboob-turns-a-racing-camel-into-the-world-cups-unlikeliest-pundit/ Tue, 16 Jun 2026 13:12:40 +0000 https://campaignme.com/?p=123371 With the 2026 FIFA World Cup now under way across the United States, Canada and Mexico, M+C Saatchi Sport & Entertainment Middle East has handed professional camel racing team Al Haboob a pundit of its own. The campaign, released in a teaser video and hero film on Al Haboob’s social platforms, follows the team’s ambassador […]

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]]> 9Yards Holding appoints Hussam Almulhem as Group CEO https://campaignme.com/9yards-holding-appoints-hussam-almulhem-as-group-ceo/ Tue, 16 Jun 2026 11:45:27 +0000 https://campaignme.com/?p=123368 9Yards has appointed Hussam Almulhem as Group CEO of its newly established holding group. The appointment marks a significant milestone in the Group’s evolution, reinforcing its commitment to growth, innovation, and leadership across the marketing communications, media, and strategic advisory sectors. With more than three decades of strategic leadership and corporate growth experience in the UAE […]

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]]> Bold Influence, MAZ NEXA partner for digital transformation, integrated comms https://campaignme.com/bold-influence-maz-nexa-partner-for-digital-transformation-integrated-comms/ Tue, 16 Jun 2026 11:27:53 +0000 https://campaignme.com/?p=123363 Bold Influence, a strategic communications advisory firm part of the Bold Group, has entered a strategic partnership with MAZ NEXA, a company specialising in digital transformation and performance marketing solutions in the Kingdom of Saudi Arabia. The collaboration aims to deliver integrated communication and digital solutions serving the business sector and government entities across the […]

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