Shantelle Nagarajan, Author at Campaign Middle East https://campaignme.com/author/shantelle-nagarajan/ Mon, 06 Jul 2026 10:10:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Shantelle Nagarajan, Author at Campaign Middle East https://campaignme.com/author/shantelle-nagarajan/ 32 32 G42’s Inception rebrands to Inception42 https://campaignme.com/g42s-inception-rebrands-to-inception42/ Thu, 02 Jul 2026 14:32:34 +0000 https://campaignme.com/?p=124105 Inception, a G42 company, has rebranded to Inception42, with a refreshed identity that marks its strategic shift from a research institute to a sovereign agentic AI deployer. The rebrand reflects a broader evolution in ambition; positioning Inception42 at the forefront of agentic AI systems designed to operate within highly regulated environments where data sovereignty, security, […]

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]]> Free webinar: How to win at Agency of The Year Middle East 2026 https://campaignme.com/free-webinar-how-to-win-at-agency-of-the-year-middle-east-2026/ Thu, 02 Jul 2026 13:58:08 +0000 https://campaignme.com/?p=124144 On Thursday, July 9, Campaign Middle East, will host a private-access awards clinic to help brands and agencies within the region sharpen their submissions for the upcoming Agency of The Year Middle 2026 awards. The free, interactive webinar is designed to help agencies maximise their chances of success at the awards with a detailed presentation […]

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]]> 9Yards Communications hires Tala Abu Taha as Chief Growth Officer https://campaignme.com/9yards-communications-hires-tala-abu-taha-as-chief-growth-officer/ Thu, 02 Jul 2026 12:28:44 +0000 https://campaignme.com/?p=124111 Tala Abu Taha has joined Abu Dhabi-headquartered 9Yards Communications as Chief Growth Officer to lead the agency’s department across its global network. She brings more than 25 years of experience across public relations, public affairs, strategic communications, and business growth. Her career has spanned leadership roles across multiple regional and global agencies, driving growth across […]

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]]> CNBC cements Abu Dhabi as Middle East headquarters https://campaignme.com/cnbc-cements-abu-dhabi-as-middle-east-headquarters/ Wed, 01 Jul 2026 13:20:46 +0000 https://campaignme.com/?p=124094 CNBC has expanded its operations in Abu Dhabi, reaffirming the emirate as its regional headquarters and strengthening its ability to deliver business and financial news from the Middle East. Abu Dhabi will serve as a strategic base for deeper reporting, with content produced for CNBC’s international television, digital and social platforms. This commitment is further […]

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]]> Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’ https://campaignme.com/visas-fifa-world-cup-2026-travel-campaign-offers-a-new-game-plan/ Wed, 01 Jul 2026 11:26:38 +0000 https://campaignme.com/?p=124064 Visa, an official partner of the FIFA World Cup 2026, has launched The New Game Plan – a cross-border travel campaign created by Serviceplan Middle East, rolling out across 15 countries and 13 languages throughout the Central and Eastern Europe, Middle East and Africa (CEMEA) region. Building on the insight that spontaneous, unplanned moments are […]

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]]> McDonald’s Qatar turns Doha’s heat into a real-time campaign https://campaignme.com/mcdonalds-qatar-turns-dohas-heat-into-a-live-thirst-score/ Wed, 01 Jul 2026 08:02:45 +0000 https://campaignme.com/?p=124079 McDonald’s Qatar has launched a 14-day, weather-triggered campaign developed by Saatchi & Saatchi Qatar and Publicis Media Qatar that turned summer heat into a real-time targeted digital out-of-home campaign. Titled ‘Feels Like Zero’, the brand campaign translated Doha’s hot June conditions into a single live number: The Thirst Score. This scoring system, a 0-to-100 metric […]

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]]> Entertainment marketing agency UEG expands MENA presence with senior hire https://campaignme.com/entertainment-marketing-agency-ueg-expands-mena-presence-with-senior-hire/ Wed, 01 Jul 2026 05:39:47 +0000 https://campaignme.com/?p=124089 United Entertainment Group (UEG), the culture and entertainment marketing agency within DJE Holdings, has appointed Sawsan Abdillahi as SVP, Creator Partnerships for the Middle East and North Africa (MENA). The appointments aims to mark a significant step in the Edelman affiliated agency’s expansion across EMEA and the rapidly evolving creator economy in the Middle East. Based […]

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]]> Saudi Arabia faces 8% point gap between digital ad growth and e-commerce outcomes, report reveals https://campaignme.com/saudi-arabia-faces-8-point-gap-between-digital-ad-growth-and-e-commerce-outcomes-report-reveals/ Tue, 30 Jun 2026 11:36:12 +0000 https://campaignme.com/?p=124010 The recently launched Saudi Digital Ad Maturity Framework from Snap Inc. and Kearney MEA, outlines new benchmarks for marketing effectiveness in an effort to provide advertisers with practical guidance to improve business outcomes. The framework, based on extensive market analysis, is designed to help brands address a growing challenge in Saudi Arabia: translating rising digital […]

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]]> Melanie de Souza is Chair judge for 2026 Campaign AOY Middle East awards https://campaignme.com/melanie-de-souza-is-chair-judge-for-2026-campaign-agency-of-the-year-middle-east-awards/ Tue, 30 Jun 2026 10:18:04 +0000 https://campaignme.com/?p=123997 The Royal Commission for AlUla’s Melanie de Souza has been named Chair of judges for the 2026 edition of the Campaign Agency of The Year Middle East (AOTYME) awards. With an extensive career in marketing leadership, de Souza currently serves as Executive Director for Destination Marketing at the Royal Commission for AlUla, where she leads a […]

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]]> Five ways hospitality brands can win in times of uncertainty https://campaignme.com/five-ways-hospitality-brands-can-win-in-times-of-uncertainty/ Tue, 30 Jun 2026 08:28:47 +0000 https://campaignme.com/?p=123977 The UAE hospitality industry has faced its fair share of challenges over the years. We have navigated economic cycles, recovered from a global pandemic, adapted to changing consumer expectations and embraced one of the most competitive restaurant markets in the world. Yet the current environment presents a unique test. For many hospitality operators, the traditional […]

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