Webedia Arabia Archives - Campaign Middle East https://campaignme.com/tag/webedia-arabia/ Wed, 03 Jun 2026 14:03:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Webedia Arabia Archives - Campaign Middle East https://campaignme.com/tag/webedia-arabia/ 32 32 These are Campaign Middle East’s Work picks for May 2026 https://campaignme.com/these-are-campaign-middle-easts-work-picks-for-may-2026/ Wed, 03 Jun 2026 14:03:45 +0000 https://campaignme.com/?p=122861 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for May 2026 – featuring campaigns from Al-Futtaim Toyota, Magix, AFC Asian Cup […]

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]]> Female esports players are rising. Can brands keep up? https://campaignme.com/female-esports-players-are-rising-can-brands-keep-up/ Thu, 18 Dec 2025 06:51:04 +0000 https://campaignme.com/?p=113422 From a distance, the 18 per cent share of female Saudi esports players may not seem like a number worth celebrating. But that changes when compared with the global average of just 5 per cent. This becomes nothing short of revolutionary once we zoom in on the community of Saudi female gamers who have overcome […]

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]]> Almarai, Shahid, MMS redefine brand storytelling with smart content integration https://campaignme.com/almarai-shahid-mms-redefine-brand-storytelling-with-multidimensional-content-integration/ Fri, 17 Oct 2025 17:26:33 +0000 https://campaignme.com/?p=110550 In a groundbreaking demonstration of how brands can seamlessly live across multiple layers of content, Almarai, in partnership with Shahid and MBC Media Solutions (MMS), has redefined brand integration with a multidimensional strategy — evolving for the first time ever from simple product placement to the integration of an entire show within a Shahid Original […]

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]]> The power of imagination: Writing the future of Saudi Arabia https://campaignme.com/the-power-of-imagination-writing-the-future-of-saudi-arabia/ Thu, 17 Jul 2025 05:00:48 +0000 https://campaignme.com/?p=105587 Saudi Arabia has recently emerged as a destination of choice, both for international tourists and its own residents. The UN World Tourism Organisation ranks Saudi Arabia third globally for the highest tourism growth rate in 2024. And while this growth is important on its own, it reflects a much deeper and more multifaceted change: the […]

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]]> A generational shift towards the “Silver Generation” is inevitable for fashion brands https://campaignme.com/a-generational-shift-towards-the-silver-generation-is-inevitable-for-fashion-brands/ Thu, 30 Jan 2025 06:00:26 +0000 https://campaignme.com/?p=95369 There is no denying that the fashion industry is facing an uncertain year ahead, as leading fashion brands seem to have reached a bump. Opportunities for growth remain on the horizon, but the economic instability and changing consumer behaviours and interests mean that change should be smartly endorsed by these brands, including the target audience […]

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]]> Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling https://campaignme.com/campaign-saudi-briefing-spotlight-on-long-term-brand-strategy-sports-marketing-storytelling/ Fri, 18 Oct 2024 10:31:38 +0000 https://campaignme.com/?p=91180 Close to 200 industry leaders, including heads of brand, marketing, and agencies from the Ministry of Tourism of Saudi Arabia, STC, SMC, Adidas, TikTok, Publicis Groupe, MBC Media Solutions (MMS), UTURN Webedia Group (UWG), SRMG, Mindshare MENA, ASFAR, NES, Pixis, Fusion Five Advertising, and AdScholars, among others gathered at the Sheraton Riyadh Hotel & Towers […]

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]]> The campaigns that caught our eye in 2023 https://campaignme.com/the-campaigns-that-caught-our-eye/ Wed, 27 Dec 2023 10:00:23 +0000 https://campaignme.com/?p=74107 1 Hungerstation The Subconscious Order Agency: Wunderman Thompson Riyadh  The food delivery app introduced a smart feature that allowed users to order food online by harnessing the power of their subconscious mind. The app recognised when the user scrolled for a long time and launched the subconscious ordering tool. Several cuisine images were displayed as the […]

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]]> From change-makers to game-breakers https://campaignme.com/from-change-makers-to-game-breakers/ Tue, 28 Nov 2023 07:30:00 +0000 https://campaignme.com/?p=73032 Failure is more common than we think. Early on, we learn about how business empires fall and how major brands exit the market. Toys R Us, Blockbuster, Nokia, Yahoo, and many others were driven out. These brands failed to reinvent their purpose, and their marketing tactics couldn’t adapt to the changing consumer behaviour and market […]

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]]> What is different about the new agency model? https://campaignme.com/what-is-different-about-the-new-agency-model/ Thu, 02 Nov 2023 12:42:32 +0000 https://campaignme.com/?p=71424   The creative agency is constantly proclaiming that we are living in the ‘new’ agency model.  It is an Eureka moment for everyone who is boasting to have cracked the code of this new model. And every model comes with its own lexicon.  The formula is simple; just use a combination of the main buzzwords, such as data, innovation, tech and digitalisation; and […]

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]]> Saudi Sports for All Federation launches new campaign to encourage fitness https://campaignme.com/saudi-sports-for-all-federation-launches-new-campaign-to-encourage-fitness/ Fri, 20 Oct 2023 07:30:37 +0000 https://campaignme.com/?p=70499 Saudi Sports for All Federation’s has launched a new campaign titled ‘MoveYourWorld initiative’. The campaign aimed to confront the prospect of a life lacking of motion, unlike other national motivational awareness campaigns that encourage exercise. Recently, the people of Saudi Arabia took to social media to celebrate life in motion. The pictures diversified from a […]

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