travel marketing Archives - Campaign Middle East https://campaignme.com/tag/travel-marketing/ Mon, 13 Apr 2026 07:49:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png travel marketing Archives - Campaign Middle East https://campaignme.com/tag/travel-marketing/ 32 32 Big4Travel, Horizon FCB launch campaign for those who’d rather miss the FIFA World Cup 2026 https://campaignme.com/big4travel-horizon-fcb-launch-campaign-for-those-whod-rather-miss-the-fifa-world-cup-2026/ Mon, 13 Apr 2026 07:45:44 +0000 https://campaignme.com/?p=120406 Every four years, the world slows down and shifts its focus to the FIFA World Cup. One billion people turn their attention to one of the biggest sporting events on the planet. And every four years, official sponsors and non sponsors, brands big and small, jump in. Flights, tickets, giveaways and once-in-a-lifetime experiences. The marketing […]

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]]> Qatar Airways launches first ever digital destination in Fortnite https://campaignme.com/qatar-airways-first-ever-digital-destination-in-fortnite/ Tue, 10 Feb 2026 12:18:05 +0000 https://campaignme.com/?p=112851 Qatar Airways is now on Fortnite and has officially invited travellers to embark on its groundbreaking digital journey, QVerse Island in Fortnite, further demonstrating the airline’s dedication to pioneering next-generation digital experiences. The experience is open to all Fortnite players, offering them an immersive way to explore the city while engaging with the airline’s brand […]

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]]> Travel advisory for marketers embarking on the AI cruise https://campaignme.com/travel-advisory-for-marketers-embarking-on-the-ai-cruise/ Thu, 16 Oct 2025 13:30:32 +0000 https://campaignme.com/?p=110407 Marketers recently gathered to discuss critical changes within digital and media strategies, including the move from search engine optimisation (SEO) to generative engine optimisation (GEO); how to harness artificial intelligence (AI) for content to drive better outcomes; ethical considerations within AI-driven marketing; the role of large language models (LLMs) in creating culturally relevant content; and […]

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]]> Traveller motivations, budgets and preferences revealed in white paper https://campaignme.com/traveller-motivations-budgets-and-preferences-revealed-in-new-white-paper/ Thu, 21 Aug 2025 08:00:07 +0000 https://campaignme.com/?p=106912 Destination marketers take note: Traveller values, personalities, preferences and budges from across 12 key global markets have been revealed in a new FutureTravel White Paper. The study has analysed more than 280,000 in-market survey responses, aimed at providing a strategic blueprint for marketers eager to navigate shifting consumer expectations ahead of upcoming peak seasons such […]

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]]> How brands can pivot ad campaigns amid shifting travel patterns https://campaignme.com/how-travel-brands-can-pivot-ad-campaigns-amid-shifting-travel-patterns/ Fri, 15 Aug 2025 09:21:33 +0000 https://campaignme.com/?p=106732 Once defined solely by the movement of people, today’s travel industry also reflects the fluidity of travellers’ plans. Flights get rescheduled, routes change, consumer habits and travel trends evolve, often at short notice. Even routine adjustments can influence traveller behaviour and, in turn, how brands should approach their marketing. Factors such as new routes, seasonal […]

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]]> Moving beyond vanity metrics and maximising marketing ROI https://campaignme.com/cbb-panel-1-moving-beyond-vanity-metrics-and-maximise-marketing-roi/ Tue, 22 Apr 2025 09:04:19 +0000 https://campaignme.com/?p=101073 Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and performance. In a landscape flooded with metrics, dashboards, and data, marketers must learn to identify what truly matters. Campaign Middle East hosted its second event of 2025, Campaign Breakfast Briefing: Talent and Technology 2025, at The Metropolitan […]

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]]> How to combine data and creativity in business travel marketing? https://campaignme.com/how-to-combine-data-and-creativity-in-business-travel-marketing/ Tue, 04 Mar 2025 07:30:16 +0000 https://campaignme.com/?p=97242 The UAE, in particular, experienced a remarkable 250 per cent surge in bookings compared to 2023, demonstrating the region’s emergence as a global business hub. These figures align with broader global trends, as the Global Business Travel Association (GBTA) forecasts global business travel spending to reach $1.48 trillion by the end of 2024, surpassing the […]

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]]> How destination marketers can capitalise on the Middle East buzz – by Sojern’s Stewart Smith https://campaignme.com/how-destination-marketers-can-capitalise-on-the-middle-east-buzz-by-sojerns-stewart-smith/ Tue, 20 Dec 2022 13:00:50 +0000 https://campaignme.com/?p=56247 By Stewart Smith, Managing director Middle East and Africa at Sojern There is a travel spotlight on the Middle East. The region currently leads the world in travel recovery for the fourth quarter of 2022 – and that uptick in travel is primarily due to the biggest football tournament in the world. The event reportedly […]

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