social media trends Archives - Campaign Middle East https://campaignme.com/tag/social-media-trends/ Thu, 21 May 2026 08:31:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png social media trends Archives - Campaign Middle East https://campaignme.com/tag/social-media-trends/ 32 32 Instagram Instants signals the end of the over-curated feed https://campaignme.com/instagram-instants-signals-the-end-of-the-over-curated-feed/ Wed, 20 May 2026 08:02:34 +0000 https://campaignme.com/?p=122253 Instagram’s new Instants feature may look like another disappearing-photo tool, but it’s more useful to read it as a cultural correction. For years, social media rewarded the polished version of life. The grid became a shopfront. Stories became daily broadcast slots. Reels became the reach engine. Even casual posts began to feel like campaign assets. […]

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]]> Stories, Reels, and Sales: How social media is driving Dubai’s property boom https://campaignme.com/stories-reels-and-sales-how-social-media-is-driving-dubais-property-boom/ Thu, 12 Dec 2024 07:18:26 +0000 https://campaignme.com/?p=93406 Attention is everything – with social feeds overflowing with content, you need to make an instant impact in the first three seconds, or you’ve lost the viewer. The real estate industry has experienced a massive transformation with the emergence of social media. Unlike traditional advertising methods with limited reach, social media platforms have revolutionised how […]

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]]> Strategies for audiences who scroll the height of 150 Burj Khalifas https://campaignme.com/strategies-for-audiences-who-scroll-the-height-of-150-burj-khalifas/ Wed, 10 Jul 2024 12:02:04 +0000 https://campaignme.com/?p=86937 The average person scrolls the length of approximately 125 kilometers per year on their smartphone. That means you would need approximately 150 Burj Khalifas stacked on top of each other to represent the amount of scrolling you’ve done in the past year. For us as communication professionals, industry leaders, and brand strategists, this means we […]

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]]> The battle for social dominance in 2023 https://campaignme.com/the-battle-for-social-dominance-in-2023/ Wed, 20 Dec 2023 10:00:06 +0000 https://campaignme.com/?p=73860 In 2023, the social media scene has been a whirlwind of change and competition. Platforms are battling for supremacy with series, AI sidekicks, and a clash of old and new features. Netizency unveils the highlights—from Instagram’s feature-packed journey to LinkedIn’s audio events. The landscape is evolving, and the question remains: where will your allegiance fall? […]

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]]> Glimpse into the future of social media https://campaignme.com/glimpse-into-the-future-of-social-media/ Thu, 23 Nov 2023 10:46:51 +0000 https://campaignme.com/?p=72830 Hootsuite has published its latest social trends report, based on insights from over 4,200 marketers, and 4,500 consumers, which highlights some of the key concerns, and opportunities, emerging in the sector. The report is split into three key trend sections: AI Platform usage shifts Return on investment The AI section shows the evolving approaches to generative […]

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]]> TikTok highlights three trend forces for 2023 https://campaignme.com/tiktok-highlights-three-trend-forces-for-2023/ Fri, 13 Jan 2023 09:00:17 +0000 https://campaignme.com/?p=57140 In its third annual trend forecast report, What’s Next Report 2023, TikTok predicts that three macro trend forces will shape the platform this year: actionable entertainment, making space for joy, and community-built ideals. The report  is aims to help marketers understand how consumer wants and needs will change this year and to develop social media strategies, […]

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]]> The rise of the #Gentleminions – by Amplify’s Ruby Ktori https://campaignme.com/the-rise-of-the-gentleminions-by-amplifys-ruby-ktori/ Fri, 22 Jul 2022 08:57:56 +0000 https://campaignme.com/?p=51559 By Ruby Ktori, creative strategist, Amplify This month, Minions: Rise of Gru hit the box office, raking in more than $125m in ticket sales, obliterating previous records for Fourth of July releases – and its creators have Gen Z to thank for its success, with a surprising 34% of viewers landing in the 13- to 17-year-old age […]

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]]> Squid Game inspires fashion, art and culture to die for https://campaignme.com/squid-game-inspires-fashion-art-and-culture-to-die-for/ Mon, 25 Oct 2021 09:48:11 +0000 https://campaignme.com/?p=41964 By Surekha Ragavan Netflix production Squid Game has exceeded expectations by becoming the most-watched show ever on the streaming platform, garnering over 111 million viewers and raking in an estimated US$900 million in value for the company. Aside from record numbers, the Korean TV series has also triggered a cultural paradigm shift of sorts, with areas such as fashion, […]

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