Satalia Archives - Campaign Middle East https://campaignme.com/tag/satalia/ Tue, 25 Nov 2025 10:51:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Satalia Archives - Campaign Middle East https://campaignme.com/tag/satalia/ 32 32 NextM unpacks what’s next for AI, behaviour and measurement  https://campaignme.com/nextm-unpacks-whats-next-for-ai-behaviour-and-measurement/ Tue, 25 Nov 2025 10:28:51 +0000 https://campaignme.com/?p=112126 WPP Media MENA held its inaugural NextM event in Dubai last week, bringing together clients, technologists and strategists for a full-day dive into how AI, data and new modes of media behaviour are reshaping marketing. The programme centred on the forces currently influencing the industry: the rise of generative intelligence, the shift towards predictive environments, […]

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]]> Explosion of ideas powered by AI at BPG’s annual event https://campaignme.com/explosion-of-ideas-powered-by-ai-at-bpgs-annual-event/ Fri, 13 Oct 2023 12:28:02 +0000 https://campaignme.com/?p=70247   The next decade will see ‘a Cambrian explosion of ideas powered by AI’ transforming the creative landscape, according to Daniel Hulme, global expert in AI, Chief AI Officer at WPP, and CEO of Satalia.  Hulme was in Dubai as keynote speaker for the 27th Annual offsite of award-winning agency BPG (Bates PanGulf, part of […]

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