Reach Archives - Campaign Middle East https://campaignme.com/tag/reach/ Tue, 14 Jul 2026 12:24:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Reach Archives - Campaign Middle East https://campaignme.com/tag/reach/ 32 32 McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab https://campaignme.com/mcdonalds-ksa-them-again-campaign-reaches-26-million-with-jujutsu-kaisen-collab/ Tue, 14 Jul 2026 12:10:36 +0000 https://campaignme.com/?p=124637 McDonald’s Saudi Arabia has revealed the success of its nationwide campaign, launched in partnership with independent creative and branding agency Them Again, marking a collaboration with global anime phenomenon Jujutsu Kaisen as one of the most culturally driven campaigns in the Kingdom’s quick-service restaurant sector to date. Timed to coincide with the global release of […]

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]]> Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact https://campaignme.com/yango-activates-tiktoks-logo-takeover-in-yasmina-campaign-to-drive-business-impact/ Fri, 10 Jul 2026 06:00:11 +0000 https://campaignme.com/?p=124485 Yango has activated TikTok’s Logo Takeover format through a campaign for Yasmina, its AI-powered Arabic voice assistant and smart speaker. The campaign intends to mark a regional milestone in premium digital advertising and demonstrates how strategic platform collaborations can drive both mass awareness and measurable business impact. The campaign was strategically orchestrated by media agency […]

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]]> Attention is peaking. Memory is the new metric https://campaignme.com/attention-is-peaking-memory-is-the-new-metric/ Tue, 30 Jun 2026 12:17:35 +0000 https://campaignme.com/?p=124026 Let me ask you something. Can you name the last ad you saw before you opened this article? Take a second. You probably can’t. And that’s not a memory problem but a marketing problem. We are living in the most attention-saturated era in human history. Every brand, every platform, every notification is fighting for the […]

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]]> Reach promotes Carine Stouhi to General Manager https://campaignme.com/reach-promotes-carine-stouhi-to-general-manager/ Mon, 22 Jun 2026 08:05:37 +0000 https://campaignme.com/?p=123630 Reach, a marketing and influencer agency in the Middle East and North Africa (MENA), has promoted Carine Stouhi to the role of General Manager. In her new position, Stouhi will oversee the agency’s influencer marketing and social marketing divisions, driving strategic growth and operational excellence as the business continues its rapid growth across the region. […]

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]]> UGC is not a tactic; it’s the engine powering modern paid media https://campaignme.com/ugc-is-not-a-tactic-its-the-engine-powering-modern-paid-media/ Tue, 09 Jun 2026 04:20:21 +0000 https://campaignme.com/?p=123058 There’s a conversation happening in every media and marketing team right now. Cost per thousand impressions (CPMs) are rising. And yet performance is flatlining, or worse, declining. The instinct is to pour more budget into distribution. But the problem isn’t reach. It’s creative. Having spent more than a decade working with the world’s leading brands […]

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]]> Brands winning at discovery are not playing by the old rules https://campaignme.com/brands-winning-at-discovery-are-not-playing-by-the-old-rules/ Thu, 04 Jun 2026 08:18:06 +0000 https://campaignme.com/?p=122922 Think about how you make decisions today. Chances are you are not relying on just one source. You might start with social media, see what people are saying in the comments, ask ChatGPT, check a creator’s recommendation and then decide. Discovery has become fragmented. And for brands, that changes everything. Early in my communications career, […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> Learning from LEGO: The price of being iconic in the age of ‘slopaganda’ https://campaignme.com/learning-from-lego-the-price-of-being-iconic-in-the-age-of-slopaganda/ Fri, 01 May 2026 06:54:12 +0000 https://campaignme.com/?p=121350 On 8 April 2026, LEGO was named the world’s most reputable company for the fourth consecutive year, topping the Global RepTrak 100. That same week, a state-linked studio began releasing the latest in its ongoing AI-generated series depicting LEGO-like minifigures reenacting situations from geopolitical conflicts rendered in a visual language that every child, and most […]

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]]> How Quill drove 212m impressions, 30,000+ new followers and a cultural shift at the Open Masters Games Abu Dhabi 2026 https://campaignme.com/how-quill-drove-212m-impressions-30000-new-followers-and-a-cultural-shift-at-open-masters-games/ Thu, 30 Apr 2026 04:40:06 +0000 https://campaignme.com/?p=121274 There is a particular kind of athlete the world tends to overlook. Not because they lack discipline, dedication or the drive that defines competitive sport. They are overlooked because of a number. Their age. Open Masters Games Abu Dhabi 2026 was the first global iteration of a games designed to shatter conventional thinking that ties […]

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