players Archives - Campaign Middle East https://campaignme.com/tag/players/ Tue, 14 Apr 2026 07:15:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png players Archives - Campaign Middle East https://campaignme.com/tag/players/ 32 32 Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> Game on: How Saudi is ‘poised to be a major driving force’ in gaming https://campaignme.com/game-on-how-saudi-is-poised-to-be-a-major-driving-force-in-gaming/ Fri, 13 Jun 2025 10:57:43 +0000 https://campaignme.com/?p=103797 While the gaming industry feels incredibly fresh and cutting-edge, it is easy to forget its origins stretch back further than the 1972 launch of the Magnavox Odyssey, a product often cited as the first home-gaming console. It’s been an incredible half-century of video game development since, and yet there is no better time to be […]

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